Former Crate and Barrel CGI Leader Joins 3D Cloud as Executive Director for Office and Home Furnishings

ST. PETERSBURG, Fla., April 9, 2025 /PRNewswire/ — 3D Cloud, the leader in 3D product visualization and configuration for enterprise retailers and manufacturers, is bringing on Geoffrey Mark, former Crate and Barrel Director of CGI Strategy and Operations, as Executive Director for Home Furnishings and Office. During his time at Crate and Barrel, Mark helped the company shift approaches to product imagery from photography to 3D technologies, driving significant revenue and operational efficiency.

While at Crate and Barrel, his efforts produced millions of photorealistic images and tens of thousands of 3D product models. He built partnerships with over 25 vendors to improve image quality and accuracy, introduced new digital product visualization tools, spearheaded cost-saving initiatives that reduced 3D modeling expenses by 43%, and streamlined digital asset production.

In his new role at 3D Cloud, he will help retailers and manufacturers move away from managing 3D product catalogs in spreadsheets and toward more sustainable, scalable platform-based 3D digital asset management.

“We’re excited to have Geoff on the team,” said Beck Besecker, CEO and Co-Founder of 3D Cloud. “He understands the challenges our clients face because he’s been in their shoes. He was early to 3D commerce and brings a rare mix of creativity, industry expertise, and leadership to this role.”

“I’m thrilled to join this team of specialists who have solved so many of the challenges that I encountered during my time at Crate and Barrel,” said Mark. “3D Cloud is committed to improving both the customer experience and internal processes, and I look forward to helping our clients succeed.”

For more information about the 3D Cloud digital asset management platform and 3D product visualization solutions for home furnishings and contract furniture industries, visit 3dcloud.com.

About 3D Cloud
3D Cloud is the 3D digital asset management platform for 3D product visualization, 3D kitchen design, 3D product configurators, and 3D room planning as well as the global leader in 3D e-commerce for furniture, kitchen, bath, outdoor, office furniture, closets, and storage. The 3D Cloud 3D digital asset management platform is a B2B SaaS that allows retailers and brands to build endless applications from a single 3D product catalog. With 3D Cloud, 3D content is created, managed, and published to all 3D applications from a single source of truth for consistency across every touchpoint in the customer journey. Applications that run on 3D Cloud include 3D Cloud Product Configurators, 3D Cloud Sectional Configurator, 3D Cloud Room Planner with Design from Photo, 3D Cloud Kitchen Designer, 3D Cloud Virtual Reality, 3D Cloud 360 Product Spins, 3D Cloud Product Renders, and 3D Cloud WebAR Augmented Reality. 3D Cloud has offices in Miamisburg, Ohio; St. Petersburg, Florida; and London, England. Clients include major U.S and U.K.-based home improvement retailers, MillerKnoll, Herman Miller, Kingfisher plc, Bob’s Discount Furniture, CITY Furniture, Macy’s, HNI Corporation, La-Z-Boy, Joybird, and John Lewis and Partners. The company is backed by Dan Gilbert and Arnie Bellini. For more information, visit 3Dcloud.com.

The 3D Cloud Network is now open to manufacturers looking to syndicate their 3D assets to retailers. For more information or to join, contact 3D Cloud today or visit 3Dcloud.com/network.

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SOURCE 3D Cloud