Digital Media Net - Your Gateway To Digital media Creation. News and information on Digital Video, VR, Animation, Visual Effects, Mac Based media. Post Production, CAD, Sound and Music

FIBA strategic partnership with Genius Sports to deliver next-gen AI-powered technology for Leagues and National Federations through 2035

  • Genius Sports to provide pioneering AI-powered technology, automating official data collection, live video production and optical player tracking for Leagues and Federations
  • Together, Genius Sports and FIBA have provided over 200 National Federations worldwide with leading live data and technology solutions since 2004
  • As FIBA’s designated official technology and innovation partner, Genius Sports’ will also deliver a suite of AI-powered tools that include automated officiating and augmented broadcast capabilities

 


LONDON & MIES, Switzerland–(BUSINESS WIRE)–FIBA, the world governing body of basketball, has expanded its long-term partnership with Genius Sports Limited (“Genius Sports”) (NYSE:GENI) to deliver its revolutionary computer vision technology and AI-powered capabilities to Leagues and National Federations around the world from 2025 to 2035.

This new technology will transform the entire data and video ecosystem of international basketball, providing a unified, connected solution to automate and synchronise the collection of live game statistics and video production with advanced player tracking. Genius Sports’ optical system has been trained to read and understand live game plays and predict outcomes in real-time, turning raw live data and video into valuable, actionable game insights.

For the first time ever, Leagues and National Federations will have access to an AI-powered automated player tracking system. This advanced technology will also provide users access to a suite of cutting-edge coaching tools and analytics, automated officiating, and broadcast augmentation tools.

Since 2004, Genius Sports and FIBA have provided over 200 Leagues and National Federations worldwide with both FIBA LiveStats and FIBA Organizer, helping to collect official play-by-play statistics and drive digital transformation at all levels. To date, FIBA LiveStats has captured full box score data from over a million basketball games as both products continue their availability to the FIBA Family.

Also, under the terms of the new agreement, Genius Sports has been selected as FIBA’s Official Data & Video Capture and Production Partner as well as the governing body’s Official Innovation & Technology Services Partner from 2025 for a 10-year term.

“For almost 20 years, FIBA and Genius Sports have joined forces in developing the most innovative tools for Leagues and National Federations across all levels of basketball,” said FIBA Secretary General Andreas Zagklis. “Through this automated solution, our objective is to assist National Federations and Leagues to increase their reach and revenue and at the same time, reduce costs. We’re delighted to expand our partnership with Genius Sports to achieve this goal and equip the FIBA Family with first access to this cutting-edge technology in basketball.”

“We’re thrilled to expand our landmark partnership with FIBA, equipping Leagues and National Federations with state-of-the-art technology to transform how their fans, coaches, officials, broadcasters and sponsors interact with live data and video,” said Mark Locke, CEO at Genius Sports. “Powered by our unique AI-driven system, Leagues and National Federations at all levels of basketball will be able to automate data and video collection and utilise the highest quality player and team tracking data.”

About Genius Sports

Genius Sports is the official data, technology and broadcast partner that powers the global ecosystem connecting sports, betting and media. Our technology is used in over 150 countries worldwide, creating highly immersive products that enrich fan experiences for the entire sports industry.

We are the trusted partner to over 400 sports organisations, including many of the world’s largest leagues and federations such as the NFL, EPL, FIBA, NCAA, NASCAR, AFA and Liga MX.

Genius Sports is uniquely positioned through cutting-edge technology, scale and global reach to support our partners. Our innovative use of big data, computer vision, machine learning, and augmented reality, connects the entire sports ecosystem from the rights holder all the way through to the fan.

About FIBA

FIBA (fiba.basketball) – the world governing body for basketball, is an independent association formed by 212 National Basketball Federations throughout the world. It is recognized as the sole competent authority in basketball by the International Olympic Committee (IOC).

For further information about FIBA, visit fiba.basketball or follow FIBA on facebook.com/fiba, twitter.com/fiba, instagram.com/fiba and youtube.com/fiba.

Contacts

Press:
Chris Dougan, Chief Communications Officer

+1 (202) 766-4430

chris.dougan@geniussports.com

FIBA

Patrick Koller, Communications Director

+41 22 545 00 00

communications@fiba.basketball

Investors:

Brandon Bukstel, Investor Relations Manager

+1 (954)-554-7932

brandon.bukstel@geniussports.com

Staff

Recent Posts

TipsGG Identifies EPL’s Strictest Referees: Attwell and Taylor Top 2025/26 Rankings

London, United Kingdom--(Newsfile Corp. - April 9, 2026) - As the English Premier League enters…

35 minutes ago

Rise Expands Employer of Record Coverage for Global Fintech Startups

New York, New York--(Newsfile Corp. - April 9, 2026) - Rise, the global payroll, compliance,…

35 minutes ago

Guillermo del Toro’s masterpiece Pan’s Labyrinth Returns in 3D for 20th Anniversary from Cineverse and Fathom Entertainment on October 9

Oscar® Winning Phenom Guillermo del Toro's Pan Labyrinth 20th Anniversary Will Return to the Big Screen…

5 hours ago

Molasses Manifesto Sets Feature Film “THE FAR WAY,” Directed by Bill Badgley and Starring Kirk Fox and Jorge Garcia

LOS ANGELES--(BUSINESS WIRE)--Molasses Manifesto has set its latest feature film, THE FAR WAY, a character-driven…

12 hours ago

Analog Way Enhances CorePlay Solo Media Player with Multi-Unit Control and Streamlined Media Distribution

Analog Way is pleased to announce CorePlay 1.4, a new software update for its CorePlay…

15 hours ago

Cardiff Lexington Corporation Announces Upgrade to OTCQX Best Market

LEXINGTON, KY / ACCESS Newswire / April 9, 2026 / Cardiff Lexington Corporation (OTCQX:CDIX) ("Cardiff…

18 hours ago