The survey, conducted by Ipsos, included passengers across the U.S., UK, Spain, and Germany
WASHINGTON–(BUSINESS WIRE)–evo-rail, a leading provider of rail technology solutions, today released the results of a new survey that found in a scenario about train travel there was a correlation between passengers’ access to a fast, reliable, and free onboard1 Wi-Fi connection and the likelihood to consider travelling by train rather than other modes of transport. The survey, conducted in November 2022 by Ipsos, included a total sample of 2,219 adults 16-75 in the UK, 2,191 adults 16-65 in Spain, 2,187 adults 16-75 in Germany, and 2,118 adults aged 18-75 in the US with an additional boost of 500 US adults that travelled by train in the past 12 months (train users). The Survey aimed to understand how improved on-train internet connectivity, specifically fast, reliable, and free onboard Wi-Fi, could impact passengers’ travel decisions.
Respondents were asked to imagine a scenario where a train company would provide a fast, reliable, and free onboard Wi-Fi for passengers travelling on their train. Subsequently, respondents were asked if having a fast, reliable, and free onboard Wi-Fi would make them more likely to consider traveling by train for journeys they were planning on travelling by another mode of transport.
Key findings from the survey include:
evo-rail believes that poor mobile connectivity remains a limiting factor for passengers travelling by rail, restricting productivity, lowering satisfaction, and leading to lower ridership levels. “The Ipsos survey findings support what we have long believed – that improved on-train connectivity is a game-changer for passengers, but it must be truly ‘fast’ to meet the latent demand. This means guaranteed coverage and at upwards of a gigabit of direct internet capacity,” said Simon Holmes, CEO of evo-rail. “evo-rail’s rail-5G solution, designed specifically for railways, not only provides that guaranteed coverage and internet throughput, but also delivers the enhanced customer experience passengers have long awaited. evo-rail was born from a huge railway operator, so we understand that guarantees of coverage and capacity can neither be delivered or afforded through mobile data, this is why we developed our rail-5G solution to meet customer demand for the first time.”
Rail-5G enables passengers on rail to access over 1GB of continuous connectivity, providing a similar, if not better, connected experience than at home or work. To learn more about this study, evo-rail and the rail-5G solution, visit www.evo-rail.com.
Technical note:
About evo-rail
evo-rail is a rail technology company, formed out of FirstGroup, which has designed a multi-gigabit rail-5G solution to address the lack of mobile coverage on our railways. The company deliver the end-to-end solution of trackside and train that will greatly improve customer connectivity. With rail-5G, passengers will have a similar, if not better, connected experience than they do at home or work.
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1 A description of onboard Wi-Fi was provided on the questionnaire: By onboard Wi-Fi, we mean any Wi-Fi provided by the train company itself while travelling, not your own mobile data/internet.
2 Leisure trips: e.g., visiting a location for a day out, short or long stay to visit friends and family, visiting attractions, sights and facilities, shopping, etc.
3 Business trips: e.g., travelling to a different branch of your company, or to a different location to meet suppliers or business partners, travelling for a conference or business event, etc.
4 e.g. Spotify, Apple Music etc.
5 e.g. a film, live sports, etc.
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