Discover The All-New Pandora: All New. All Improved. All You.

By Staff 5 years ago

Pandora Makes its New Mobile Experience Available to All Users as it Launches its Most Ambitious Marketing Campaign Ever

OAKLAND, Calif.–(BUSINESS WIRE)–Pandora, the most popular music streaming app in the U.S., today announced that its redesigned mobile experience is now available for all listeners after initially rolling out to select users in October. The new features are designed to enhance discovery and give listeners exposure to Pandora’s vast library of on-demand music and podcasts, personalized content recommendations, and a wide selection of unique programming across all tiers of service: free ad-supported, Pandora Plus, or Pandora Premium. The features light-up alongside a sweeping, multi-channel brand campaign that boldly weaves music, humor, and a vibrant new visual identity into a fresh narrative for the beloved streaming leader.

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“This campaign captures the excitement we see when our users open the new Pandora app and discover that the listening experience they’ve always loved is now even bigger, better, and more in tune with the things they love and the way they live,” said Denise Karkos, Chief Marketing Officer at SiriusXM & Pandora.

The brand campaign combines humor, vibrant visuals, and relentless energy into the latest expression of Pandora’s “life is better with sound on” narrative. Cheeky creative copy implores readers to “Just play the damn song – you can actually do that,” or tells them, “You look nothing like you did ten years ago. Yeah, us too” with old and new images and songs from artists like H.E.R. to drive the point home. Infectious TV spots featuring songs from Halsey, Tones And I, and Normani jump off the screen beneath the tagline “The All-New Pandora: Be You. We’ll Be Your Music.”

“This campaign is all about showing our listeners that Pandora is still the service they know and love, but it looks and feels a whole lot different — a whole lot better. The product is at the center, and we are highlighting the personalized, on-demand content Pandora users want, but may not know we have,” said Brad Minor, VP of Brand Marketing, Creative & Communications at Pandora. “We’re celebrating our listeners in their everyday lives and demonstrating how Pandora has the unique ability to transform each moment by adding the exact right soundtrack at the exact right time.”

In addition to traditional media, Pandora will produce large-scale experiential events, including the unveiling of interactive street murals in key markets, and a live-streamed concert with Halsey that will transform New York’s Times Square into a massive silent disco. In the following weeks, Pandora will continue to engage top-tier artists to create immersive experiences across the U.S., leading up to one of the biggest Pandora / SiriusXM concerts to-date during the biggest weekend in sports.

The new mobile experience includes:

  • “For You,” a personalized, dynamically-updated discovery feed that serves up fresh, custom-curated music and podcast recommendations for each user throughout the day.
  • The “Pandora Modes” station customization feature, letting users lean-in on their “lean-back” Pandora listening experience.
  • A simplified navigation interface for greater ease of use.

Examples of new content include:

About Pandora

Pandora, a subsidiary of SiriusXM, is the most popular music streaming app in the U.S., providing a unique personalized audio entertainment experience to millions of listeners each month with its proprietary Music Genome Project® and Podcast Genome Project® technology. Pandora, which is available via its mobile app for iOS and Android, the web, and integrations with thousands of connected products, is the industry’s leading digital audio advertising platform, connecting brands to the largest mobile audio entertainment audience in the country.

About SiriusXM

Sirius XM Holdings Inc. (NASDAQ: SIRI) is the world’s largest audio entertainment company, and the premier programmer and platform for subscription- and advertising-supported audio products. With the recent addition of Pandora, the largest streaming music provider in the U.S., SiriusXM reaches more than 100 million people with its audio products. For more about the new SiriusXM, please go to: SiriusXM.com.

This communication contains “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements include, but are not limited to, statements about future financial and operating results, our plans, objectives, expectations and intentions with respect to future operations, products and services; and other statements identified by words such as “will likely result,” “are expected to,” “will continue,” “is anticipated,” “estimated,” “believe,” “intend,” “plan,” “projection,” “outlook” or words of similar meaning. Such forward-looking statements are based upon the current beliefs and expectations of our management and are inherently subject to significant business, economic and competitive uncertainties and contingencies, many of which are difficult to predict and generally beyond our control. Actual results and the timing of events may differ materially from the results anticipated in these forward-looking statements.

The following factors, among others, could cause actual results and the timing of events to differ materially from the anticipated results or other expectations expressed in the forward-looking statements: our substantial competition, which is likely to increase over time; our ability to attract or increase the number of subscribers, which is uncertain; our ability to profitably attract and retain more price-sensitive consumers; failure to protect the security of personal information about our customers; interference to our service from wireless operations; a decline in the effectiveness of our extensive marketing efforts; consumer protection laws and their enforcement; our failure to realize benefits of acquisitions or other strategic initiatives, including the acquisition of Pandora Media, Inc.; unfavorable outcomes of pending or future litigation; the market for music rights, which is changing and subject to uncertainties; our dependence upon the auto industry; general economic conditions; existing or future government laws and regulations could harm our business; failure of our satellites would significantly damage our business; the interruption or failure of our information technology and communications systems; rapid technological and industry changes; failure of third parties to perform; our failure to comply with FCC requirements; modifications to our business plan; our indebtedness; damage to our studios, networks or other facilities as a result of terrorism or natural catastrophes; our principal stockholder has significant influence over our affairs and over actions requiring stockholder approval and its interests may differ from interests of other holders of our common stock; impairment of our business by third-party intellectual property rights; and changes to our dividend policies which could occur at any time. Additional factors that could cause our results to differ materially from those described in the forward-looking statements can be found in our Annual Report on Form 10-K for the year ended December 31, 2018, which is filed with the Securities and Exchange Commission (the “SEC”) and available at the SEC’s Internet site

Contacts

Jette Speights

jspeights@pandora.com
415-385-8829

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