From sweetheart to showstopper: A bold and expressive collection of exclusive designs at accessible prices and sizes, plus extra savings for Diamond Loyalty Members, making David’s Bridal the ultimate Homecoming Headquarters
KING OF PRUSSIA, PENNSYLVANIA / ACCESS Newswire / July 22, 2025 / David’s Bridal (“David’s”), the ultimate destination for all special occasions and life’s magical moments, bridal and beyond, today debuts its 2025 HOCO Collection from Jules & Cleo, designed to help Gen-Z shoppers show up and show out this Fall. With bold new trends, crown-worthy sparkle, and confidence-boosting dresses in an inclusive size range from 0-24, every student is guaranteed to shine on and off the dance floor. Plus, beginning on Tuesday, August 5th, Diamond Loyalty members can enjoy $10 off any HOCO dress through David’s Diamond Loyalty program.
The 2025 HOCO Collection underscores David’s as the Homecoming Headquarters, delivering the WOW factor without the luxury price tag, with prices ranging from $69.95 to $169.95. The homecoming dress collection from David’s Jules & Cleo features mini lengths, eye-catching colors, and bold silhouettes, enthralling every glam girl, trendsetter, sweetheart and member of the homecoming court with bold and expressive trending styles available now.
With a vast array of colors and trends, from corseted silhouettes and soft florals to glitter mesh and floral appliqués, this collection captures the essence of homecoming through a variety of statement styles and showstopping details:
Show Stopping: Snatch the spotlight with breathably structured corsets and figure-flattering silhouettes designed to make the perfect statement with show-stopping confidence
Sequins & Sparkle: Featuring neons, metallics, glitter mesh, and full sequin coverage, this collection is guaranteed to shine on any dancefloor
Modern Renaissance: Soft, romantic, and nostalgic designs encompass a modern fairytale with pastels, floral appliques, and bubble hems for that sweet and elegant flair
“This year’s HOCO collection is rooted in self-expression, confidence, and virality. With endless options catering to every girl’s own personal style, I wish I could’ve worn one of these dresses at my homecoming!” says Kelly Cook, Chief Executive Officer at David’s Bridal. “It’s bold. It’s romantic. It’s made to go viral. And it’s everything Gen-Z is searching for this season.”
David’s is gearing up to announce its inaugural monthly limitedly-available capsule collections with additional pieces from HOCO to be included in the coming weeks. Shoppers can begin finding showstopping homecoming dresses from David’s “Modern Renaissance” capsule collection with new arrivals dropping every other Thursday starting July 31st. More details to be announced.
To learn more about David’s 2025 HOCO collection and shop, visit davidsbridal.com and @davidsbridal on TikTok and Instagram.
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About David’s Bridal
With over 70 years of experience dressing people for all of life’s special occasions, David’s Bridal exists for magical moments. Since its “Aisle to Algorithm” strategic pivot, David’s has evolved from iconic bridal retailer to wedding technology company, media powerhouse, and marketplace platform transforming how people plan, shop, and celebrate life’s biggest moments.
At the center of David’s technological and retail evolution is Pearl by David’s, Pearl Planner and Pearl Media Network – the all-in-one digital wedding destination connecting consumers with everything from AI-powered planning tools, inspiration and vendor directories, expanded retail categories and leading content, while enabling brands tap into David’s unmatched market reach to authentically connect with consumers through media across the web, social, podcast, streaming, video, in-store and more.
Under the Pearl Media umbrella is Love Stories by David’s, the top wedding media brand taking a digital-first approach to wedding content and inspiration with over 20M viewers per month across content platforms, including the wedding industry’s sole podcast network, streaming TV and Snap Discover channels, and largest YouTube and TikTok channels, and a library of over 30,000 real wedding videos. Each video comes equipped with wedding data and details, contributing to a marketplace of over 60,000 wedding professionals to help couples better dream about, research and plan their big day.
With more than 190 stores across the US, Canada, and franchise locations in Mexico, David’s Bridal offers the convenience of one-stop shopping for every magical event in her life, including weddings, Quinceañera, graduations, proms, communions, or simply making the world her runway and beyond. To learn more about David’s, sign up for Pearl Planner, and connect on social media through Instagram, YouTube, Pinterest, Facebook, X, TikTok, and LinkedIn.
Media Contact:
David’s Bridal
mediarequests@dbi.com
Related Video
https://www.youtube.com/watch?v=ZHDLe8FSMLU
SOURCE: DAVID’S BRIDAL CORPORATE
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