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89% of U.S. singles are open to or actively seeking someone to “cuff up” this winter, and one-third of those are open to a virtual long-term relationship
NEW YORK, Oct. 15, 2024 /PRNewswire/ — A new study released today from Dating.com – part of Social Discovery Group, the company behind 60+ online communication platforms, reveals just how popular “cuffing” still is among singles. Dating.com unveils a new trend: as winter settles in and people retreat indoors, daters are expanding their online searches far beyond their local areas to find someone to heat things up with. The study also offers insights into what makes a great “cuffing season partner,” according to singles.
“As soon as the weather turns chilly, ‘cuffing season’ begins—a lonelier time of year when singles are more inclined to seek consistent communication or to pair up with someone as activities move indoors,” said Sabrina Bendory, Dating & Relationships Expert at Dating.com. “The need for companionship during this more isolating season leads singles to want to form relationships more than any other time of year. Dating.com has observed more long-distance or online-only connections developing during this season, where couples may meet and build/maintain emotional connections through virtual reality chats and video calls.”
Key survey findings include:
Dating.com aims to facilitate online connections and conversations through innovative algorithms that help pinpoint individuals whose preferences align, and with icebreakers that help singles have the fulfilling discussions they desire. For more information and to meet your next match, visit www.Dating.com.
About Social Discovery Group
Social Discovery Group is one of the world’s largest social discovery companies, uniting 60+ brands with 500 million users. SDG solves the problems of loneliness, isolation, and disconnection with the help of digital reality. Its products include international communication platforms with a focus on video streaming, AI technologies, and game mechanics. SDG products redefine the way people interact and connect with each other. For more information, please visit www.socialdiscoverygroup.com.
SOURCE Dating.com
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