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Backtracks gives industry leaders like Samsung, McKinsey and Y Combinator the tools they need to analyze and optimize their audio content.
AUSTIN, Texas–(BUSINESS WIRE)–Backtracks, the data analytics and advertising platform, today announced a new suite of publisher tools designed to bring transparency and better measurement to podcasting. With a proprietary searchable index and real-time data exploration of over 15 million episodes of 500,000 podcasts, Backtracks Charts™ allows publishers to analyze and explore an entire ecosystem of podcast data. Backtracks Switchboard™ and Backtracks’ developer SDKs provide publishers with the ability to measure audience engagement regardless of where their content is hosted and how it is delivered.
“Podcasting has exploded over the past several years, but the lack of confidence around listener data is hindering growth,” said Jonathan Gill, Co-founder and CEO of Backtracks. “With no standardized metrics across the industry, publishers are left with inaccurate and inconsistent engagement data and low transparency. As a result, advertisers can’t accurately quantify their ad dollars, podcasters are unable to monetize their content effectively, and consumers are stuck listening to the same mattress ad over and over. For the past four years, we’ve had our heads down, building a provider-agnostic, tech-centric platform solution that promotes standardized, verified and transparent analytics for all podcast participants.”
Backtracks’ suite of publisher tools gives content providers and creators exciting new capabilities:
Backtracks’ new suite of tools has been in an invite-only beta for over a year and is being tested by a group of select partners, including McKinsey & Company, Y Combinator, Samsung Next, The Globe and Mail and Mediahuis, who rely on Backtracks to power their audio content.
For more information about Backtracks and to use Backtracks’ publisher tools visit www.backtracks.fm.
About Backtracks: Backtracks, Inc. is a data analytics and advertising platform based in Austin, Texas. Founded in 2016 by engineers Jonathan Gill and Kevin Wright, Backtracks is on a mission to modernize the podcast medium by providing podcasters and advertisers with the tools to measure, discover and monetize their content and data. Backtracks recognizes that in every medium a player comes along that fundamentally changes the way key actors in the space interact with each other and like Google and Facebook for display ads or Nielsen for TV, Backtracks goal is to be that catalyzing force to help podcasting reach its full potential.
Contacts
Mishri Shah
Public Relations
press@backtracks.fm
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