Darn Tough Vermont Experiences 8.3% Conversion Lift Through Experimentation with Kibo
With its market-leading personalization software, Kibo has helped Darn Tough implement a data-driven approach to testing, messaging, and sales-offer creation.
DALLAS–(BUSINESS WIRE)–Kibo, the leader in unified commerce, today announced that Darn Tough Vermont, American manufacturer of premium, all-weather outdoor and lifestyle socks, is building a culture of scalable testing and personalization through Kibo Personalization, Powered by Monetate. The agile testing and analytics in Kibo Personalization have helped the Darn Tough team satisfy customer needs and deliver business value.
Darn Tough implemented Kibo Personalization in 2019 to better navigate today’s customer-first digital realities. Through testing and optimization at critical touchpoints, the socks manufacturer has seen a 12% increase to Average Order Value (AOV) during a holiday promotion, a 3.3% increase in new visitor conversion from customized messaging, and a conversion rate increase of 8.4% through accelerated payment options (Apple Pay and Google Pay) testing. Based on these results, Darn Tough will continue to prioritize personalization, with plans to implement new imagery and AI-driven experiences to further increase relevance for every site visitor.
“Kibo Personalization doesn’t just help us sell socks,” said Ryan Dahlstrom, Global Director Digital Commerce, Darn Tough. “It helps us improve the entire user experience. It empowers us to improve every customer touchpoint even as we grow as a business. Now with Kibo, we’re making confident data-driven decisions as we create new experiences for our valued customers.”
“Kibo Personalization empowers customers to experiment and learn faster, freeing up digital marketing teams to focus on client experiences that matter,” said Brian Wilson, Chief Operating Officer, Kibo. “Kibo offers customer-facing companies the consistent performance and rich insights needed to launch tests, surface recommendations, and create unified personalized experiences.”
To learn more about Darn Tough’s results driven through testing and personalization, review the full case study.
About Kibo
Kibo is the only extensible, unified commerce platform that delivers personalized, omnichannel experiences. The platform combines AI-driven personalization from industry leaders Monetate and Certona, headless eCommerce, and enterprise-grade order management. Global clients like Reebok, Office Depot, Taco Bell, and Patagonia rely on Kibo’s API-first, microservices-based architecture to support a wide range of commerce strategies to meet high growth goals and deliver on customer expectations at a manageable cost of ownership.
To learn more about Kibo and its offerings, visit kibocommerce.com.
About Darn Tough Vermont:
Darn Tough Vermont is an American manufacturer of premium, all-weather outdoor and lifestyle socks backed up by the industry’s original unconditional guarantee for life. The company offers both Specialty and Tactical product lines. Darn Tough Vermont’s Specialty line of socks includes Hike, Lifestyle, Run, Snow, Athletic, Work, Hunt and Juniors’ styles.
Darn Tough’s product is distinguished from industry competitors by 100 percent USA manufacturing; exceptional comfort, durability and fit; True-Seamless™ technology; and an exclusive blend of either ultra-fine, premium Merino wool or Coolmax®/Thermolite®. Founded by Ric Cabot in 2004, a third-generation sock maker, Darn Tough Vermont operates out of Cabot Hosiery Mills. For more information about Darn Tough Vermont socks, please visit: www.DarnTough.com.
Contacts
Amanda Reed
Ketner Group Communications (for Kibo)
amanda@ketnergroup.com