Digital Media Net - Your Gateway To Digital media Creation. News and information on Digital Video, VR, Animation, Visual Effects, Mac Based media. Post Production, CAD, Sound and Music
Categories: Digital VideoNews

Culture Genesis Expands Women-Targeted Content with xoNecole and Curly Culture Partnerships on YouTube

LOS ANGELES–(BUSINESS WIRE)–Culture Genesis, a media-tech company focused on multicultural creators and publishers of the culture, today announced it has added xoNecole and Curly Culture to its YouTube network. The move will strengthen digital video and strategy for each brand and help them grow their YouTube presence — while giving Culture Genesis and its advertisers increased access to a premium, multicultural female audience.

“Culture Genesis is continuing to help diverse, women-led brands grow their digital presence and expand their video capabilities,” said Cedric J. Rogers, co-founder and CEO of Culture Genesis. “We’re thrilled to partner with xoNecole and Curly Culture and look forward to expanding into the beauty and hair categories.”

Earlier this year, Culture Genesis announced its partnership with BLACK GIRLS ROCK! and its founder Beverly Bond to expand Black Girl Magic across digital media with the launch of the BGR!TV digital network. The addition of xoNecole and Curly Culture brings over two million video views to the Culture Genesis network.

“xoNecole is committed to creating positive and inspiring content for women of color and the Culture Genesis Network will allow us to continue to motivate and educate multicultural women on YouTube,” said Shakyna Bolden, xoNecole VP, Revenue and Experiential Operations.

Added Ava Pearl, founder of Curly Culture: “We are excited to join the Culture Genesis network to expand our multicultural audience on YouTube. Last year alone, YouTube beauty videos generated more than 169 billion views making it the largest digital platform for how-to beauty videos. We plan to educate and inspire curlies to embrace their natural curl patterns.”

For more information, visit

About Culture Genesis

Culture Genesis is a digital network for creators and publishers of the culture. Founded by former Apple executive Cedric J. Rogers and VEVO, MLB Advanced Media alum Shaun Newsum—we build, develop and acquire digital media technology and audiences. Based in Los Angeles, Culture Genesis is backed by Mucker Capital and betaworks. For more information, visit


Flight PR

Alysha Light


Recent Posts

Bungalow Projects and Bain Capital Real Estate Expand Production Studio Portfolio with Acquisition of Red Hook Property for $34 Million

Partnership Planning 225k-SF Production Facility at 145 Wolcott Street in Brooklyn with Four State-of-the-Art SoundstagesNEW…

6 hours ago

Time for NAB Reality Check

Content Insider – What’s Real By Andy Marken - “Great leaders don't seek power.…

7 hours ago

Analog Way Aquilon C Drives New LED Screen in Major New York City Corporate Installation

Chicago-based M2 Events Group selected an Analog Way Aquilon C 4K/8K presentation system and videowall…

11 hours ago

Legendary Producer Garth Richardson Chooses PMC Monitors For His Dolby Atmos Studio

The Juno award-winning producer has long been a fan of PMC monitors and felt that…

11 hours ago

PK Sound Welcomes Calgary’s UVS to Growing Partner Network

CALGARY, CANADA, APRIL 22, 2024 — PK Sound, the robotic line array company, has welcomed Calgary, Canada-based live production…

11 hours ago

Pliant Technologies Wins 2024 NAB Show Product of The Year Award

LAS VEGAS, APRIL 22, 2024 — Pliant Technologies’ CRP-C12 Compact Radio Pack is an Audio Production, Processing and…

11 hours ago