Digital Media Net - Your Gateway To Digital media Creation. News and information on Digital Video, VR, Animation, Visual Effects, Mac Based media. Post Production, CAD, Sound and Music
Categories: News

Cubic Hosts Unconscious Bias Bus Tour to Raise Awareness on Importance of Diversity and Inclusion

CEO Action’s “Check Your Blind Spots” national tour makes a stop at Cubic’s headquarters

SAN DIEGO–(BUSINESS WIRE)–Cubic Corporation (NYSE:CUB) today announced it welcomed the CEO Action Check Your Blind Spots unconscious bias bus tour to give its San Diego-based employees an introspective look at the unconscious biases people face in their daily lives. The interactive bus featured innovative tour activities with virtual reality and gaming technology for attendees to better understand different perspectives and experiences.


“I took the pledge with CEO Action for Diversity and Inclusion because I believe it is imperative that we strive and work towards creating a diverse and inclusive workforce,” said Bradley H. Feldmann, chairman, president and chief executive officer. “With innovation as the backbone of everything we do at Cubic, we must foster a work environment that is diverse and inclusive in order to drive a culture of innovative thinking.”

The Check Your Blind Spots tour was created by CEO Action for Diversity and Inclusion, the largest CEO-driven business commitment to improve diversity and inclusion within the workplace. Cubic is a proud signatory of the CEO Action coalition.

The interactive bus activities included:

  • Look Through a Different Lens: Via gamification and digital viewfinder, participants watched an interaction between coworkers setting up a work-related event and then identified moments when unconscious biases were demonstrated.
  • Face Yourself, Face Reality: In front of a mirror, participants watched as their reflection faded away to reveal a different person staring back at them. Through this touchscreen experience, each new reflection shared a series of biases they’ve experienced.
  • I Act On pledge: Cubic employees joined thousands nationwide and committed to checking their blind spots and changing behaviors through the I Act On pledge.

“We are very honored to have hosted the CEO Action Check Your Blind Spots tour stop at Cubic for our Diversity and Inclusion Day,” said Grace Lee, chief human resources and diversity officer, Cubic Corporation. “The event sparked meaningful conversations and raised awareness on the importance of diversity and inclusion in the workplace. We are very excited to continue our D&I initiatives and efforts globally.”

Lee was joined at the event by members of Cubic’s leadership team including Anshooman Aga, executive vice president and chief financial officer; Mike Twyman, president of Cubic Mission Solutions; Mike Knowles, president of Cubic Global Defense; and Min Wei, senior vice president of operations for Cubic Transportation Systems, who each took their own “I Act On” pledge to promote inclusive behavior in the workplace and their everyday lives. Local university relations representatives from UCSD, USD and SDSU were also in attendance.

About Cubic Corporation

Cubic is a technology-driven, market-leading provider of integrated solutions that increase situational understanding for transportation, defense C4ISR and training customers worldwide to decrease urban congestion and improve the militaries’ effectiveness and operational readiness. Our teams innovate to make a positive difference in people’s lives. We simplify their daily journeys. We promote mission success and safety for those who serve their nation. For more information about Cubic, please visit www.cubic.com or on Twitter @CubicCorp.

Contacts

Crystal Nguyen

Corporate Communications

Cubic Corporation

PH: +1 858-505-2593

Crystal.Nguyen@cubic.com

Staff

Recent Posts

Molasses Manifesto Sets Feature Film “THE FAR WAY,” Directed by Bill Badgley and Starring Kirk Fox and Jorge Garcia

LOS ANGELES--(BUSINESS WIRE)--Molasses Manifesto has set its latest feature film, THE FAR WAY, a character-driven…

3 hours ago

Analog Way Enhances CorePlay Solo Media Player with Multi-Unit Control and Streamlined Media Distribution

Analog Way is pleased to announce CorePlay 1.4, a new software update for its CorePlay…

6 hours ago

Cardiff Lexington Corporation Announces Upgrade to OTCQX Best Market

LEXINGTON, KY / ACCESS Newswire / April 9, 2026 / Cardiff Lexington Corporation (OTCQX:CDIX) ("Cardiff…

9 hours ago

WHILL Releases New White Paper Highlighting the Role of Design in Transforming Mobility Device Adoption

"Designing for Dignity: Reshaping Perceptions of Mobility" reveals how design-forward innovation is shifting mobility from…

9 hours ago

Imagene AI Announces Collaboration with Daiichi Sankyo to Advance Multimodal Biomarker Discovery in Oncology

Collaboration leverages Imagene's OI Suite, powered by CanvOI and a large-scale multimodal real-world data lake,…

9 hours ago

Anew Climate and Aurora Sustainable Lands Issue Dynamic Baseline Credits to JPMorganChase

This purchase of improved forest management credits reflects a growing shift toward a higher-quality carbon…

9 hours ago