First-of-Its-Kind Plan Aims to Ensure Creator Equity and Ownership
NEW YORK, Jan. 23, 2025 /PRNewswire/ — As the forced sale of TikTok’s U.S. operations looms, a groundbreaking movement called Own the Creative is mobilizing creators and users to take control of the platform they power. Led by NYU alumnus and co-founder Adam Juegos, one of YouTube’s earliest influencers, the initiative challenges billionaires like Elon Musk, Steven Mnuchin, and Frank McCourt, and millionaires like Kevin O’Leary and Jimmy Donaldson (MrBeast) with a bold, community-centered alternative.
Own the Creative stands apart from that model, focusing on equitable ownership, fair compensation, and community-driven decision-making.
Under this plan, 51% of TikTok shares would be set aside for the creators fueling the app’s success. An elected advisory board of top influencers would establish policies and formulas for revenue-sharing and content moderation—keeping the platform’s future squarely in the hands of the people who make it thrive.
“We can’t let TikTok become just another billionaire’s playground,” said Adam Juegos. “By putting creators in control and addressing security concerns, we can build a platform that’s fair, innovative, and truly by the people.”
How It Works
Why It Matters
With the clock ticking on the forced sale, Own the Creative asserts that this moment is a rare chance to reimagine social media. To learn more or invest, visit www.ownthecreative.com or join the conversation with #OwnTheCreative.
About Own the Creative
Own the Creative is a community-driven movement founded by NYU alumnus Adam Juegos, an award-winning filmmaker and early YouTube influencer who helped popularize the “unboxing” trend. Its mission is to secure majority ownership of TikTok for creators and users, ensuring equitable revenue-sharing, decision-making, and data privacy.
SOURCE Own the Creative, LLC
BENGALURU, India and NAIROBI, Kenya and SINGAPORE, Aug. 13, 2025 /PRNewswire/ -- PureSoftware, a fully…
SINGAPORE, Aug. 13, 2025 /PRNewswire/ -- The SkyWork AI Technology Release Week officially kicked off on…
Building on decades of successful installations, Vintage King formalizes its integration services to expand technical…
Fewer than 2% of companies have achieved this milestone, spotlighting AdCellerant's continued growth and innovation.…
Back-to-back recognition highlights Senderra's continued growth and commitment to excellence and innovation in specialty pharmacy.…
Equips liberal arts graduates with the skills and credentials needed to thrive in the workplace…