Full-Stack Self-Developed Display Ecosystem Accelerates Virtual Production and Premium Home Theater Markets
LOS ANGELES, May 16, 2025 /PRNewswire/ — CreateLED, the global leader in premium MicroLED display technology, announced today its upcoming debut at Art Basel Switzerland this June, where it will showcase its next-generation Cinema LED immersive display system. This exhibition highlights the deep integration of art and technology, presenting multidimensional scenarios for future viewing experiences that demonstrate CreateLED’s continuous innovation and leadership in merging cultural arts with visual technology.
Furthermore, powered by its core technologies – “fully self-developed LED display architecture + cinema-grade color engine” – CreateLED is strengthening global collaborations with international film production studios, premium home integrators, and immersive experience design firms. These partnerships reinforce the company’s position at the forefront of setting professional display industry standards.
CreateLED is a global platform enterprise dedicated to building future immersive visual systems, aiming to become the infrastructure for “spatial presentation of digital content”. In an era marked by rapid advancements in AI, XR, and virtual content, CreateLED not only develops and manufactures high-end MicroLED displays but also offers a comprehensive system platform centered on its proprietary ChromaLED system. This platform integrates image rendering, HDR color management, real-time synchronization, color control, and XR connectivity, providing global content creators, film directors, and spatial designers with a visual experience infrastructure that serves as “the foundation for value creation”.
According to Lucy Qi, General Manager of CreateLED: “Our technologies are extensively applied in key fields such as digital film production, esports entertainment, immersive exhibitions, brand experiences, industrial visualization, and educational research. They have been successfully deployed in global benchmark projects including Museum of the Future (Dubai), Sky UK, NASA Space Center Museum, Genesis House (New York), Amsterdam Airport Schiphol, Dortmund Stadium of German Bundesliga, and multiple Hollywood content production centers.”
Leveraging its full-chain independent R&D capabilities spanning MicroLED display modules, imaging algorithms, color management, and intelligent control systems, CreateLED will focus on addressing industry challenges by 2025 through four key areas: Cinema LED theaters, virtual production solutions, immersive digital experience spaces, and intelligent control & color management systems.
Gary Feather, CTO of XStream Color, an expert in display and dvLED solutions for associations and companies，analyzed the leading advantages of Create LED across eight key aspects: Full Color Gamut solutions approaching REC2020,showing and reproducing accurate and precise colors of nature; Fast Refresh Rates that allow realistic motion reproduction in parallel with lifelike professional camera recording; Bit Depth to reproduce smooth transitions in greyscale for magnificent sunsets and close up facial features; Reliability to assure the users that the display will perform flawlessly for years in the future; Durability to assure in all applications the display will be strong to avoid any damage; Visual Automated Calibration stored in the display tile to assure dynamic “Color and Brightness Match” on both delivery and long-term use; Seamless Surface Finish appearance optimize for all environment viewing and recording with cameras; support Anti-Reflective, AR, appearance; Applications of MicroLED and Chip-on-Board, COB, Technology to provide the state-of-the-Art solutions to customers.
CreateLED is redefining the terminal presentation and spatial interaction pathways for immersive content, enabling precise implementation and tangible perception of the digital world. In the next-generation content ecosystem, CreateLED will emerge as a critical interface connecting creativity with scenarios, and bridging the virtual with reality—facilitating “AI visualization”, “spatialized attention”, and “immersive interaction”.
Dr. T.I.Lin, a 25-year Home Cinema expert on color & image technology commented: “CreateLED’s Reference Color Monitor currently leads the industry with its exceptional color reproduction capabilities, earning high praise from Hollywood. It is projected to hold annual market potential in the tens of millions of U.S. dollars. Additionally, CreateLED’s value-added high-end LED products, developed for the lifestyle home market, stole the spotlight at the prestigious ISE exhibition, where they were awarded ‘Best of Show.’ This market segment is poised for explosive growth.”
SOURCE CreateLED
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