A sold-out event gathered industry leaders across beauty, retail,
technology, and media to showcase the AI and AR technologies re-shaping
the consumer beauty journey.
NEW YORK–(BUSINESS WIRE)–#AI–Please replace the release dated June 19, 2019 with the following
corrected version due to multiple revisions.
The corrected release reads:
PERFECT CORP. BRINGS THE GLOBAL BEAUTY TECH FORUM TO NEW YORK CITY
FOR AN INNOVATIVE LOOK AT THE FUTURE OF AI & AR TECHNOLOGIES UPGRADING
THE CONSUMER BEAUTY EXPERIENCE
A sold-out event gathered industry leaders across beauty, retail,
technology, and media to showcase the AI and AR technologies re-shaping
the consumer beauty journey.
Perfect
Corp. hosted the Global
Beauty Tech Forum at Metropolitan West in New York City on Tuesday,
June 18th in partnership with leading specialized talent
agency, 24
Seven. As the second stop on a global
tour from Tokyo to New York, the Global Beauty Tech Forum gathered
thought leaders behind the world’s leading brands across beauty, retail,
technology, and media for a look at the future impact of artificial
intelligence (AI) and augmented reality (AR) beauty technologies on the
ever-evolving consumer journey.
The half-day programming began with a keynote presentation by Perfect
Corp. founder and CEO, Alice Chang, who showcased AI technologies as the
key differentiator enabling the highly interactive, personalized beauty
experiences that are being implemented across omnichannel touchpoints
for brands, retailers, and media. Chang shared her vision of the future
and emphasized how AI and machine learning technologies are the gateway
to delivering the personalized beauty solutions that our modern-day
consumer craves. Chang demonstrated how AI enables custom product and
look recommendations which would not be possible with AR alone.
Chang also shared the stage with Estée Lauder Global Brand
President, Stéphane de La Faverie, to discuss how one of beauty’s
biggest powerhouses is embracing beauty technology and quickly adapting
it to their consumer. “Our goal at Estée Lauder has always been
to create and deliver high-touch experiences to everyone who interacts
with the brand,” explained de La Faverie. “Now this experience has been
enabled by high tech AI and AR to create a more engaging, more
personalized journey for our customers. While we have always focused on
innovating our products and services, with partners like Perfect Corp.,
we can now also innovate and elevate the consumer experience.”
The comprehensive programming included an afternoon of panel discussions
including a brand panel with leadership from Estée Lauder, COTY,
Benefit Cosmetics, and Neutrogena showcasing the unique ways that brands
are integrating AI technology into their consumer shopping journey. “At
Benefit Cosmetics, we strive to use Brow Try-On in two distinct ways,
building the most realistic & personalized brow experience out there, so
new customers can understand the transformative power of their brows and
to meet our customers where they are, on mobile web. Thus far we’ve
integrated Brow Try-On into +60 websites, including a test pilot with
Ulta Beauty in-stores,” shared Associate Director, Global Digital
Marketing at Benefit Cosmetics, Emily Dybwad.
The Forum included a retail panel discussion featuring Ulta Beauty, SAP,
and Perch who spoke to the innovative ways retailers are creating
new-concept, experiential shopping online and offline to drive sales.
The conversation touched upon the omnichannel presence and
implementation of AI and AR technologies that are emerging in the retail
space and the ways brands are best leveraging these types of innovation.
“The Experience Economy is the next wave of disruption for beauty brands
and retailers. Companies are disproportionally rewarded when they
deliver great experiences and absolutely punished when they do not,”
SAP’s Industry Executive Advisor, Matt Gardner said. “This is why market
leaders have prioritized Experience Management – bringing together
real-time Operations (O-Data) and Experience (X-Data) into a single
system-of-action – to truly differentiate their offerings, delight their
customers, and fully capitalize on new ideas, capacities, and trends,”
he added. “There are many innovative ways to augment our guest’s
experiences, both online and in-store, and our recent tests are showing
that when digital and physical journeys connect, they are indeed
beautiful!” shared Ulta Beauty VP, Digital Innovation, Michelle Pacynski.
The day’s agenda incorporated a discussion on how beauty technology is
being leveraged in the media space with a packed panel from Allure,
Popsugar, Meredith Corp., InStyle, and DotDash. This
comprehensive conversation focused on the creative way that media
platforms are rethinking content to utilize beauty technology to bring
their content to life in a whole new way. “At Meredith Corp., we are
excited about the evolution of augmented reality. With Web AR,
we’re able to deliver augmented reality experiences in traditional
banner ads and via smart codes without the need for an app. This step is
a testament to how technology can continue to enhance ROI for our
clients. By putting digital assets into your physical world with
augmented reality, we can drive pre-purchase trial of new products, use
a portal to transport you to another world, and truly make storytelling
experiential again. In the July issue of InStyle, we are
using augmented reality to allow consumers to try-on and purchase
editorial beauty looks direct from a smart code in the pages of the
magazine, and within the articles on InStyle.com,” shared Director of
Innovation, Meredith Corp., Joelle Mefford. The Forum’s agenda also
looked closely at the unique way’s brands like 24 Seven, Spotlyte, and
Trendalytics are adopting technology solutions to drive consumer
behavior, as well as internal talent management. “We continually witness
the impact of momentous technological change on the beauty business,”
shared Lisa Marie Ringus, Executive Vice President of Global Sales and
Business Development at 24 Seven, during her session that examined the
talent relations side of beauty technology.
Throughout the event, guests were invited to experience the advancements
happening in beauty technology first hand through the Technology
Showcase which included activations from CyberLink’s FaceMe, 24 Seven,
Meredith Corp., Perch, SAP, Social Vend, and Chic Sketch. This
interactive experience also included a preview of Perfect Corp.’s newest
advancements, including:
“We hope the Global Beauty Tech Forum continues to be an event that
inspires brands to rethink solutions for beauty lovers using advanced
technology, and continues to challenge Perfect Corp. and innovators
across the space, to develop unique solutions that meet these evolving
needs,” shares Chang. “At the heart of all our innovation we have tried
to remain true to our beauty consumer and make sure the solutions
provided work for how she shops and interacts with products. Our
approach to technology and innovation has always remained
consumer-centric.”
For a complete list of confirmed presenters and exhibitors please visit: http://beautytechforum.perfectcorp.com
App Availability
YouCam
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download on the App
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Play.
About Perfect Corp.
With over 750 Million downloads globally, Perfect Corporation is
dedicated to transforming how consumers, content creators and beauty
brands interact together through AI and AR technologies. Our experienced
team of engineers and beauty aficionados are pushing the frontiers of
technology to create the beauty platform of the future – a fluid
environment where individuals express themselves, learn the latest about
fashion and beauty, and enjoy instant access to the products from their
favorite brands. Further information about Perfect Corp. can be found at perfectcorp.com
All companies and product names mentioned herein are for identification
purposes only and are the sole property of their respective owners.
Copyright © 2019 Perfect Corp. All rights reserved.
Contacts
Press Contacts
Corporate:
Tony Tsai at press@perfectcorp.com
or by phone at: +886-2-8667-1298, ext. 2167
USA: Lindsay
London at contact_pr@perfectcorp.com
or by phone at +1 (212) 929-7979
Japan: Ryusho Hosaka at contact_pr_jpn@perfectcorp.com
or by phone at: +81-3-5875-6651
China: Celine Lo at celine_lo@perfectcorp.com
or by phone: + 86 1582 112 8182
France: Sophie Coront
Ducluzeau at contact_pr_fr@perfectcorp.com
Europe:
Sylvain Delteil at contact_pr_uk@perfectcorp.com
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