Celebrity Restaurateur Guy Fieri Introduces “Guy Fieri’s Flavortown,” a Delicious New Frozen Food Line

Fieri draws on his cross-country travels to create a line of flavor-forward dishes that will modernize and transform the frozen aisle to a meal solution destination.

LOS ANGELES–(BUSINESS WIRE)–Chef, restaurateur, and Emmy Award-winning TV host, Guy Fieri, today announced the launch of Guy Fieri’s Flavortown, a line of premium frozen entrées available exclusively at Walmart stores nationwide. As one of the world’s most recognizable and influential culinary stars, Fieri has cooked, tasted, and judged countless flavors and fusions to earn the title, “Mayor of Flavortown.” Guy Fieri’s Flavortown features several of his favorite meals including: Sweet and Sour Pork, Cheesy Lasagna with Pepperoni, Sloppy Joe Mac & Cheese, and a Cheesy Chicken Enchilada Bowl.

The partnership, which was facilitated by Flavortown’s licensing representative, IMG, gives shoppers nationwide the chance to savor dishes influenced by more than two decades of culinary travels and most iconic meals of his career. Launching with a partner like Walmart gives food lovers across the country access to quality flavors that don’t require travel, reservations, or Michelin prices. In addition, Guy Fieri’s Flavortown entrées transform the standard for food in the freezer aisle with options only expected from a restaurant with thousands of consumer reviews.

Guy Fieri’s Flavortown goes from freezer to exquisite flavor in minutes by simply heating it up in a microwave. Shoppers can now eat like a true culinary connoisseur. Additional details include:

• Cheesy Chicken Enchilada Bowl – Packed with flavor, this spicy rojo enchilada bowl is full of tender pulled chicken and crunchy tortilla strips, all topped with melty cheese.
• Sloppy Joe Mac & Cheese – A true fusion of American classics: mac n’ cheese and sloppy joe. Creamy mac and cheese topped with a nostalgic, meaty sloppy joe sauce.
• Pepperoni Pizza Lasagna – Mini lasagna noodles immersed in a traditional marinara sauce, dressed up with a pepperoni twist, and topped with mozzarella.
• Sweet and Sour Pork – Juicy, tender pork and sweet pieces of pineapple sit atop white rice with the perfect sweet and sour sauce.

For more information about Guy Fieri’s Flavortown, please visit flavortownfrozen.com.

About Guy Fieri

Chef, restaurateur, and Emmy Award-winning television host Guy Fieri is one of the world’s most recognizable and influential culinary stars. With a star on the Hollywood Walk of Fame, he is best known as the Mayor of Flavortown and the face of Food Network favorites Diners, Drive-Ins & Dives, Guy’s Grocery Games, and the iconic culinary competition Tournament of Champions. His thriving business empire has grown to include over 80 restaurants worldwide and food delivery service, Flavortown Kitchen, Hunt & Ryde vineyard, Santo tequila, and Knuckle Sandwich cigars.

Contacts

Amy Goldsmith

AmyG@gwfg.com
310.849.8295