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First of its kind report reveals new ways global business leaders are leveraging visual content to hire, market, and sell
– 90% agree that visual communication methods increase workplace efficiency
– 89% say visual communication helps remote teams and customers stay engaged
– 61% say employees in non-design roles are expected to have extensive design knowledge
SYDNEY & SAN FRANCISCO–(BUSINESS WIRE)–Canva, the world’s only all-in-one visual communication platform, today released The Visual Economy Report featuring actionable data from 1,600 global business leaders. It provides the most comprehensive view into how global business leaders are approaching visual communication principles internally and externally to run more efficient teams, build stronger audience engagement, and fuel greater economic returns on their business.
Among the top findings of The Visual Economy Report:
In fact, the majority of global business leaders (89%) believe visual communication has had a positive impact on remote and hybrid team members connecting with each other. Eighty-eight percent also say visual communication tools have accelerated their sales cycles. That’s because most business leaders (85%) agree that visual content is generally more digestible, leading to more responsive prospects that stay engaged throughout the sales process.
Today’s businesses are operating in a newfound visual economy, where shrinking attention spans and an explosion of digital content have led to a demand for compelling, shareable visuals. Employees and customers now expect a brand’s content to be as visual and digestible as what they see across social media platforms. As a result, there are significant business opportunities for those that embrace a design-first approach by empowering everyone in their organization to design, leading to the ability to produce tremendous levels of quality content at scale.
“As business leaders navigate a changing economic environment, visual communication can help brands get ahead. From helping win new customers, to attracting and retaining talent, to marketing in a way that breaks through, visual communication has never been more critical to unlocking better communication, collaboration and creativity,” said Zach Kitschke, CMO of Canva. “Today, capturing anyone’s attention can be fleeting so great design can be make or break for organizations who strive to stand out in this new visual era.”
Canva’s “The Visual Economy Report 2023,” can be found in full here.
Methodology
Canva commissioned Morning Consult to survey 1,600 business leaders in marketing, sales, HR, and commerce who have knowledge of company revenue goals. This group also influences their organizations’ audience engagement strategy, as well as how internal teams communicate with each other, other teams, and the company at large. Specifically, Canva surveyed 850 business leaders in the U.S., 375 in Australia, and 375 in the UK.
About Canva
Launched in 2013, Canva is a free online visual communications and collaboration platform with a mission to empower everyone in the world to design. Featuring a simple drag-and-drop user interface and a vast range of templates ranging from presentations, documents, websites, social media graphics, posters, apparel to videos, plus a huge library of fonts, stock photography, illustrations, video footage, and audio clips, anyone can take an idea and create something beautiful.
Downloadable Assets
Click here.
Contacts
Press Contacts
Chris Hew for Canva
chew@canva.com
Chanel Sedeno on behalf of Canva
csedeno@missionnorth.com
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