Brown-Forman Delivers Strong Net Sales Results and Raises Full Year Outlook
LOUISVILLE, Ky.–(BUSINESS WIRE)–Brown-Forman Corporation (NYSE: BFA, BFB) announced financial results for its second quarter and first half of fiscal 2022. For the second quarter, the company’s net sales1 of $994 million increased 1% (+7% on an underlying basis2) compared to the same prior-year period. In the quarter, operating income decreased 2% to $322 million (+10% on an underlying basis) and diluted earnings per share decreased 2% to $0.49.
For the first six months of the fiscal year, the company’s net sales increased 9% to $1,900 million (+12% on an underlying basis) compared to the same prior-year period. In the first half, operating income decreased 15% to $611 million (+13% on an underlying basis) and diluted earnings per share declined 24% to $0.89 primarily due to the gain from the sale of the Canadian Mist, Early Times, and Collingwood brands in the prior year.
“Despite the many challenges and ongoing uncertainties created by the pandemic, Brown-Forman’s business remains incredibly strong,” said Lawson Whiting, Brown-Forman’s President and Chief Executive Officer. Whiting added, “We are pleased with the strong first half of the fiscal year and remain confident in our ability to deliver sustainable long-term growth, particularly given consumers’ increasing preference for premium spirits and our strength in the growing American whiskey and tequila categories.”
First Half of Fiscal 2022 Highlights
-
Net sales grew 9% (+12% underlying)
- Developed international, emerging markets, and the Travel Retail3 channel delivered strong double-digit net sales growth.
- Net sales in the United States were flat (+6% underlying).
- Jack Daniel’s family of brands net sales grew 9% (+11% underlying) powered by 14% net sales growth (+15% underlying) from Jack Daniel’s Tennessee Whiskey.
- Premium bourbons grew net sales 11% (+18% underlying) driven by sustained double-digit growth from Woodford Reserve and Old Forester.
- The tequila portfolio grew net sales 16% (+16% underlying) led by double-digit growth from Herradura and el Jimador.
- Strong free cash flow2 generationof $302 million, a 19% increase compared to the prior-year period.
First Half of Fiscal 2022 Brand Results
- Jack Daniel’s family of brands net sales growth was led by Jack Daniel’s Tennessee Whiskey, which benefited from higher volumes globally and favorable channel mix in the United States related to the on-premise reopening. Further contributions to net sales growth were driven by higher volumes for Jack Daniel’s RTDs and Jack Daniel’s Tennessee Honey, as well as the ongoing international launch of Jack Daniel’s Tennessee Apple. Supply chain disruptions adversely impacted these gains during the first half of the fiscal year.
- Premium bourbons, led by Woodford Reserve and Old Forester, maintained double-digit net sales growth fueled by strong volumetric gains in the United States and Travel Retail despite supply chain disruptions.
- The tequila portfolio was propelled by double-digit net sales growth for Herradura and el Jimador. Herradura grew volumes in the United States along with Mexico, which cycled against a weaker prior-year base. el Jimador’s net sales growth was driven by broad-based volume gains in the United States, Latin America, and the United Kingdom. These gains were partially offset by lower volumes of New Mix in Mexico reflecting a difficult prior-year comparison when volume benefited from a temporary supply chain disruption in the beer industry.
First Half of Fiscal 2022 Market Results
- In the United States3,strong net sales growth was primarily driven by Jack Daniel’s Tennessee Whiskey, premium bourbons, and tequilas. Jack Daniel’s Tennessee Whiskey benefited from higher volumes and favorable mix shift reflecting growth in the on-premise channel. These results were largely offset by supply chain disruptions, the effect of acquisitions and divestitures, and lower volumes in the off-premise channel driven by a strong prior-year comparison.
- Double-digit net sales growth in developed international3 markets was driven by broad-based growth led by Germany, the United Kingdom, Korea, and Spain.
- The company’s emerging markets3 registered double-digit net sales growth propelled by volume gains across most markets largely driven by favorable comparisons prior-year comparisons. Supply chain disruptions had an adverse impact on results.
- Net sales in the Travel Retail3 channel increased primarily due to a favorable prior-year comparison, which was significantly impacted by COVID-19 related travel bans and restrictions.
First Half of Fiscal 2022 Other P&L Items
- Company-wide price/mix driven by the favorable mix effects of faster growth from our higher-priced brands and shift to the on-premise channel, particularly in the United States, contributed 10 percentage points to underlying net sales growth. Volumetric growth driven by our American whiskeys contributed two percentage points to underlying net sales growth was partially offset by lower volumes of New Mix and temporary supply chain constraints.
- Gross profit increased 9% (+12% underlying). Gross margins contracted slightly to 60.1% driven primarily by unfavorable cost/mix, largely offset by impact of the sale of the Canadian Mist, Early Times, and Collingwood brands in the prior year.
- The company’s investment in advertising increased 24% (+23% underlying) as the company cycled against a substantial reduction in promotional activity during the same period last year due to COVID-19.
- Selling, general and administrative expenses increased 10% (+8% underlying) reflecting the timing of higher compensation-related expenses, an increase in non-income tax reserves, and cycling against lower discretionary spend in the prior-year period.
- Operating income decreased 15% (+13% underlying), while diluted earnings per share decreased 24% to $0.89, primarily driven by the $0.19 per share impact from the gain on the sale of the Canadian Mist, Early Times, and Collingwood brands in the prior year.
First Half of Fiscal 2022 Financial Stewardship
- On November 18, 2021, Brown-Forman’s Board of Directors approved a 5% increase in the regular quarterly cash dividend to $0.1885 per share on the Class A and Class B common stock. The quarterly cash dividend is payable on December 28, 2021, to stockholders of record on December 3, 2021. This marked the company’s 78th year of paying consecutive dividends and the 38th year of increases in its regular quarterly dividend.
- Brown-Forman’s Board of Directors also declared a special dividend of approximately $480 million, or $1.00 per share, on its Class A and Class B common stock. This special cash dividend is payable on December 29, 2021, to stockholders of record on December 9, 2021.
Fiscal 2022 Outlook
-
Net sales. While volatility and uncertainty persists in the operating environment due to COVID-19 and supply chain disruptions, we remain confident in our growth momentum and have revised our full year outlook from mid-single digit growth to high-single digit growth.
Currently, we are managing through the impact of global supply chain disruptions, including glass supply, and have deployed a number of risk mitigation strategies to address the various constraints on our business. While we expect supply chain disruptions to persist throughout the fiscal year, we believe the impact will become less significant in the second half of the year.
- Gross margin. We continue to expect gross margin to be flat or slightly down for the full year compared to fiscal 2021, reflecting the unfavorable impacts of supply chain disruptions, higher input costs related to commodity prices, and higher transportation costs. The revised outlook also reflects the modest positive impact of the January 1, 2022 suspension of tariffs on American whiskey exports to the European Union.
- Gross margin. We continue to expect gross margin to be flat or slightly down for the full year compared to fiscal 2021, reflecting the unfavorable impacts of supply chain disruptions, higher input costs related to commodity prices, and higher transportation costs. The outlook reflects the modest positive impact of the January 1, 2022 suspension of tariffs on American whiskey exports to the European Union.
- Operating expenses. Considering the revised underlying net sales outlook and our intent to align advertising investment growth with underlying net sales growth, we have revised our underlying operating expense expectation from mid-single digit growth to high-single digit growth for the full year.
- Operating income. As a result of the above factors, we expect high-single digit underlying operating income growth for the full year.
- Effective tax rate. Our effective tax rate outlook continues to be in the range of approximately 22-23%.
We continue to anticipate that our quarterly results will be volatile for the remainder of fiscal 2022, particularly underlying advertising expense and underlying operating income, as a result of the unusual comparisons to last year.
Conference Call Details
Brown-Forman will host a conference call to discuss these results at 10:00 a.m. (ET) today. All interested parties in the United States are invited to join the conference call by dialing 833-962-1472 and asking for the Brown-Forman call. International callers should dial +1-442-268-1255. The company suggests that participants dial in ten minutes in advance of the 10:00 a.m. (ET) start of the conference call. A live audio broadcast of the conference call, and the accompanying presentation slides, will also be available via Brown-Forman’s Internet website, http://www.brown-forman.com/, through a link to “Investors/Events & Presentations.” A digital audio recording of the conference call and the presentation slides will also be posted on the website and will be available for at least 30 days following the conference call.
For over 150 years, Brown-Forman Corporation has enriched the experience of life by responsibly building fine quality beverage alcohol brands, including Jack Daniel’s Tennessee Whiskey, Jack Daniel’s Tennessee RTDs, Jack Daniel’s Tennessee Honey, Jack Daniel’s Tennessee Fire, Jack Daniel’s Tennessee Apple, Gentleman Jack, Jack Daniel’s Single Barrel, Woodford Reserve, Old Forester, Coopers’ Craft, GlenDronach, Benriach, Glenglassaugh, Slane, Herradura, el Jimador, New Mix, Korbel, Sonoma-Cutrer, Finlandia, Chambord, and Fords Gin. Brown-Forman’s brands are supported by approximately 4,700 employees and sold in more than 170 countries worldwide. For more information about the company, please visit http://www.brown-forman.com/.
Important Information on Forward-Looking Statements:
This press release contains statements, estimates, and projections that are “forward-looking statements” as defined under U.S. federal securities laws. Words such as “aim,” “anticipate,” “aspire,” “believe,” “can,” “continue,” “could,” “envision,” “estimate,” “expect,” “expectation,” “intend,” “may,” “might,” “plan,” “potential,” “project,” “pursue,” “see,” “seek,” “should,” “will,” “would,” and similar words indicate forward-looking statements, which speak only as of the date we make them. Except as required by law, we do not intend to update or revise any forward-looking statements, whether as a result of new information, future events, or otherwise. By their nature, forward-looking statements involve risks, uncertainties, and other factors (many beyond our control) that could cause our actual results to differ materially from our historical experience or from our current expectations or projections. These risks and uncertainties include, but are not limited to:
- Our substantial dependence upon the continued growth of the Jack Daniel’s family of brands
- Substantial competition from new entrants, consolidations by competitors and retailers, and other competitive activities, such as pricing actions (including price reductions, promotions, discounting, couponing, or free goods), marketing, category expansion, product introductions, or entry or expansion in our geographic markets or distribution networks
- Route-to-consumer changes that affect the timing of our sales, temporarily disrupt the marketing or sale of our products, or result in higher fixed costs
- Disruption of our distribution network or inventory fluctuations in our products by distributors, wholesalers, or retailers
- Changes in consumer preferences, consumption, or purchase patterns – particularly away from larger producers in favor of small distilleries or local producers, or away from brown spirits, our premium products, or spirits generally, and our ability to anticipate or react to them; further legalization of marijuana; shifts in consumer purchase practices; bar, restaurant, travel, or other on-premise declines; shifts in demographic or health and wellness trends; or unfavorable consumer reaction to new products, line extensions, package changes, product reformulations, or other product innovation
- Production facility, aging warehouse, or supply chain disruptions
- Imprecision in supply/demand forecasting
- Higher costs, lower quality, or unavailability of energy, water, raw materials, product ingredients, or labor
- Impact of health epidemics and pandemics, including the COVID-19 pandemic, and the risk of the resulting negative economic impact and related governmental actions
- Unfavorable global or regional economic conditions, particularly related to the COVID-19 pandemic, and related economic slowdowns or recessions, low consumer confidence, high unemployment, weak credit or capital markets, budget deficits, burdensome government debt, austerity measures, higher interest rates, higher taxes, political instability, higher inflation, deflation, lower returns on pension assets, or lower discount rates for pension obligations
- Product recalls or other product liability claims, product tampering, contamination, or quality issues
- Negative publicity related to our company, products, brands, marketing, executive leadership, employees, board of directors, family stockholders, operations, business performance, or prospects
- Failure to attract or retain key executive or employee talent
- Risks associated with acquisitions, dispositions, business partnerships, or investments – such as acquisition integration, termination difficulties or costs, or impairment in recorded value
- Risks associated with being a U.S.-based company with a global business, including commercial, political, and financial risks; local labor policies and conditions; protectionist trade policies, or economic or trade sanctions, including additional retaliatory tariffs on American whiskeys and the effectiveness of our actions to mitigate the negative impact on our margins, sales, and distributors; compliance with local trade practices and other regulations; terrorism; and health pandemics
- Failure to comply with anti-corruption laws, trade sanctions and restrictions, or similar laws or regulations
- Fluctuations in foreign currency exchange rates, particularly a stronger U.S. dollar
- Changes in laws, regulatory measures, or governmental policies – especially those that affect the production, importation, marketing, labeling, pricing, distribution, sale, or consumption of our beverage alcohol products
- Tax rate changes (including excise, corporate, sales or value-added taxes, property taxes, payroll taxes, import and export duties, and tariffs) or changes in related reserves, changes in tax rules or accounting standards, and the unpredictability and suddenness with which they can occur
- Decline in the social acceptability of beverage alcohol in significant markets
- Significant additional labeling or warning requirements or limitations on availability of our beverage alcohol products
- Counterfeiting and inadequate protection of our intellectual property rights
- Significant legal disputes and proceedings, or government investigations
- Cyber breach or failure or corruption of our key information technology systems or those of our suppliers, customers, or direct and indirect business partners, or failure to comply with personal data protection laws
- Our status as a family “controlled company” under New York Stock Exchange rules, and our dual-class share structure
For further information on these and other risks, please refer to our public filings, including the “Risk Factors” section of our annual report on Form 10-K and quarterly reports on Form 10-Q filed with the Securities and Exchange Commission.
Brown-Forman Corporation Unaudited Consolidated Statements of Operations For the Three Months Ended October 31, 2020 and 2021 (Dollars in millions, except per share amounts) |
||||||||||
|
|
|
|
|
||||||
|
2020 |
|
2021 |
|
Change |
|||||
|
|
|
|
|
|
|||||
Net sales |
$ |
985 |
|
|
$ |
994 |
|
|
1% |
|
Cost of sales |
404 |
|
|
404 |
|
|
0% |
|||
Gross profit |
581 |
|
|
590 |
|
|
2% |
|||
Advertising expenses |
95 |
|
|
104 |
|
|
10% |
|||
Selling, general, and administrative expenses |
155 |
|
|
165 |
|
|
6% |
|||
Other expense (income), net |
1 |
|
|
(1) |
|
|
|
|||
Operating income |
330 |
|
|
322 |
|
|
(2%) |
|||
Non-operating postretirement expense |
2 |
|
|
2 |
|
|
|
|||
Interest expense, net |
19 |
|
|
19 |
|
|
|
|||
Income before income taxes |
309 |
|
|
301 |
|
|
(2%) |
|||
Income taxes |
69 |
|
|
65 |
|
|
|
|||
Net income |
$ |
240 |
|
|
$ |
236 |
|
|
(2%) |
|
|
|
|
|
|
|
|||||
Earnings per share: |
|
|
|
|
|
|||||
Basic |
$ |
0.50 |
|
|
$ |
0.49 |
|
|
(2%) |
|
Diluted |
$ |
0.50 |
|
|
$ |
0.49 |
|
|
(2%) |
|
|
|
|
|
|
|
|||||
Gross margin |
59.0 |
% |
|
59.3 |
% |
|
|
|||
Operating margin |
33.5 |
% |
|
32.3 |
% |
|
|
|||
|
|
|
|
|
|
|||||
Effective tax rate |
22.1 |
% |
|
21.6 |
% |
|
|
|||
|
|
|
|
|
|
|||||
Cash dividends paid per common share |
$ |
0.1743 |
|
|
$ |
0.1795 |
|
|
|
|
|
|
|
|
|
|
|||||
Shares (in thousands) used in the |
|
|
|
|
|
|||||
calculation of earnings per share |
|
|
|
|
|
|||||
Basic |
478,506 |
|
|
478,857 |
|
|
|
|||
Diluted |
480,748 |
|
|
480,518 |
|
|
|
Brown-Forman Corporation Unaudited Consolidated Statements of Operations For the Six Months Ended October 31, 2020 and 2021 (Dollars in millions, except per share amounts) |
||||||||||
|
2020 |
|
2021 |
|
Change |
|||||
|
|
|
|
|
|
|||||
Net sales |
$ |
1,738 |
|
|
$ |
1,900 |
|
|
9% |
|
Cost of sales |
692 |
|
|
757 |
|
|
9% |
|||
Gross profit |
1,046 |
|
|
1,143 |
|
|
9% |
|||
Advertising expenses |
157 |
|
|
194 |
|
|
24% |
|||
Selling, general, and administrative expenses |
303 |
|
|
333 |
|
|
10% |
|||
Gain on sale of business |
(127 |
) |
|
— |
|
|
|
|||
Other expense (income), net |
(4 |
) |
|
5 |
|
|
|
|||
Operating income |
717 |
|
|
611 |
|
|
(15%) |
|||
Non-operating postretirement expense |
3 |
|
|
2 |
|
|
|
|||
Interest expense, net |
39 |
|
|
39 |
|
|
|
|||
Income before income taxes |
675 |
|
|
570 |
|
|
(16%) |
|||
Income taxes |
111 |
|
|
142 |
|
|
|
|||
Net income |
$ |
564 |
|
|
$ |
428 |
|
|
(24%) |
|
|
|
|
|
|
|
|||||
Earnings per share: |
|
|
|
|
|
|||||
Basic |
$ |
1.18 |
|
|
$ |
0.89 |
|
|
(24%) |
|
Diluted |
$ |
1.17 |
|
|
$ |
0.89 |
|
|
(24%) |
|
|
|
|
|
|
|
|||||
Gross margin |
60.2 |
% |
|
60.1 |
% |
|
|
|||
Operating margin |
41.2 |
% |
|
32.1 |
% |
|
|
|||
|
|
|
|
|
|
|||||
Effective tax rate |
16.4 |
% |
|
24.9 |
% |
|
|
|||
|
|
|
|
|
|
|||||
Cash dividends paid per common share |
$ |
0.3486 |
|
|
$ |
0.3590 |
|
|
|
|
|
|
|
|
|
|
|||||
Shares (in thousands) used in the |
|
|
|
|
|
|||||
calculation of earnings per share |
|
|
|
|
|
|||||
Basic |
478,413 |
|
|
478,822 |
|
|
|
|||
Diluted |
480,585 |
|
|
480,615 |
|
|
|
Brown-Forman Corporation Unaudited Condensed Consolidated Balance Sheets (Dollars in millions) |
||||||||
|
April 30, |
|
October 31, |
|||||
Assets: |
|
|
|
|||||
Cash and cash equivalents |
$ |
1,150 |
|
|
$ |
1,073 |
|
|
Accounts receivable, net |
753 |
|
|
933 |
|
|||
Inventories |
1,751 |
|
|
1,793 |
|
|||
Other current assets |
263 |
|
|
233 |
|
|||
Total current assets |
3,917 |
|
|
4,032 |
|
|||
|
|
|
|
|||||
Property, plant, and equipment, net |
832 |
|
|
813 |
|
|||
Goodwill |
779 |
|
|
776 |
|
|||
Other intangible assets |
676 |
|
|
663 |
|
|||
Other assets |
318 |
|
|
332 |
|
|||
Total assets |
$ |
6,522 |
|
|
$ |
6,616 |
|
|
|
|
|
|
|||||
Liabilities: |
|
|
|
|||||
Accounts payable and accrued expenses |
$ |
679 |
|
|
$ |
708 |
|
|
Accrued income taxes |
34 |
|
|
56 |
|
|||
Short-term borrowings |
205 |
|
|
19 |
|
|||
Total current liabilities |
918 |
|
|
783 |
|
|||
|
|
|
|
|||||
Long-term debt |
2,354 |
|
|
2,331 |
|
|||
Deferred income taxes |
169 |
|
|
164 |
|
|||
Accrued postretirement benefits |
219 |
|
|
218 |
|
|||
Other liabilities |
206 |
|
|
197 |
|
|||
Total liabilities |
3,866 |
|
|
3,693 |
|
|||
|
|
|
|
|||||
Stockholders’ equity |
2,656 |
|
|
2,923 |
|
|||
|
|
|
|
|||||
Total liabilities and stockholders’ equity |
$ |
6,522 |
|
|
$ |
6,616 |
|
|
|
|
|
|
Brown-Forman Corporation Unaudited Condensed Consolidated Statements of Cash Flows For the Six Months Ended October 31, 2020 and 2021 (Dollars in millions) |
||||||||
|
2020 |
|
2021 |
|||||
|
|
|
|
|||||
Cash provided by operating activities |
$ |
283 |
|
|
$ |
335 |
|
|
|
|
|
|
|||||
Cash flows from investing activities: |
|
|
|
|||||
Proceeds from sale of business |
177 |
|
|
— |
|
|||
Additions to property, plant, and equipment |
(29 |
) |
|
(33 |
) |
|||
Other |
(1 |
) |
|
(2 |
) |
|||
Cash provided by (used for) investing activities |
147 |
|
|
(35 |
) |
|||
|
|
|
|
|||||
Cash flows from financing activities: |
|
|
|
|||||
Net change in short-term borrowings |
26 |
|
|
(184 |
) |
|||
Dividends paid |
(167 |
) |
|
(172 |
) |
|||
Other |
(14 |
) |
|
(6 |
) |
|||
Cash used for financing activities |
(155 |
) |
|
(362 |
) |
|||
|
|
|
|
|||||
Effect of exchange rate changes on cash and cash equivalents |
14 |
|
|
(15 |
) |
|||
|
|
|
|
|||||
Net increase (decrease) in cash and cash equivalents |
289 |
|
|
(77 |
) |
|||
|
|
|
|
|||||
Cash and cash equivalents, beginning of period |
675 |
|
|
1,150 |
|
|||
|
|
|
|
|||||
Cash and cash equivalents, end of period |
$ |
964 |
|
|
$ |
1,073 |
|
Schedule A |
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Brown-Forman Corporation |
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Supplemental Statement of Operations Information (Unaudited) |
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|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Three Months Ended |
|
Six Months Ended |
|
Fiscal Year Ended |
|
|
October 31, 2021 |
|
October 31, 2021 |
|
April 30, 2021 |
|
|
|
|
|
|
|
Reported change in net sales |
|
1% |
|
9% |
|
3% |
Acquisitions and divestitures |
|
2% |
|
2% |
|
—% |
Foreign exchange |
|
(1)% |
|
(1)% |
|
(1)% |
Estimated net change in distributor inventories |
|
5% |
|
2% |
|
4% |
Underlying change in net sales2 |
|
7% |
|
12% |
|
6% |
|
|
|
|
|
|
|
Reported change in gross profit |
|
2% |
|
9% |
|
(2)% |
Acquisitions and divestitures |
|
1% |
|
1% |
|
1% |
Foreign exchange |
|
(1)% |
|
(1)% |
|
(1)% |
Estimated net change in distributor inventories |
|
7% |
|
3% |
|
4% |
Underlying change in gross profit2 |
|
8% |
|
12% |
|
3% |
|
|
|
|
|
|
|
Reported change in advertising expenses |
|
10% |
|
24% |
|
4% |
Acquisitions and divestitures |
|
—% |
|
—% |
|
—% |
Foreign exchange |
|
(1)% |
|
(1)% |
|
(2)% |
Underlying change in advertising expenses2 |
|
9% |
|
23% |
|
2% |
|
|
|
|
|
|
|
Reported change in SG&A |
|
6% |
|
10% |
|
4% |
Acquisitions and divestitures |
|
—% |
|
—% |
|
—% |
Foundation |
|
—% |
|
—% |
|
(3)% |
Foreign exchange |
|
—% |
|
(2)% |
|
(1)% |
Underlying change in SG&A2 |
|
6% |
|
8% |
|
—% |
|
|
|
|
|
|
|
Reported change in operating income |
|
(2)% |
|
(15)% |
|
7% |
Acquisitions and divestitures |
|
1% |
|
20% |
|
(10)% |
Foundation |
|
—% |
|
—% |
|
2% |
Impairment Charges |
|
1% |
|
1% |
|
(1)% |
Foreign exchange |
|
(2)% |
|
1% |
|
(2)% |
Estimated net change in distributor inventories |
|
12% |
|
5% |
|
9% |
Underlying change in operating income2 |
|
10% |
|
13% |
|
4% |
|
|
|
|
|
|
|
Note: Totals may differ due to rounding |
|
|
|
|
|
|
See “Note 2 – Non-GAAP Financial Measures” for details on our use of Non-GAAP financial measures, how these measures are calculated and the reasons why we believe this information is useful to readers.
Schedule B |
|||||||
Brown-Forman Corporation Supplemental Brand Information (Unaudited) Six Months Ended October 31, 2021 |
|||||||
|
% Change vs. Prior Year Period |
||||||
Brand3 |
Depletions3 |
Net Sales |
|||||
9-Liter4 |
Drinks |
Reported |
Acquisitions |
Foreign |
Estimated |
Underlying2 |
|
Whiskey |
9% |
11% |
8% |
2% |
—% |
2% |
12% |
Jack Daniel’s family of brands |
8% |
10% |
9% |
—% |
—% |
2% |
11% |
Jack Daniel’s Tennessee Whiskey |
12% |
12% |
14% |
—% |
—% |
—% |
15% |
Jack Daniel’s RTD and RTP |
5% |
5% |
4% |
—% |
(2)% |
4% |
6% |
Jack Daniel’s Tennessee Honey |
6% |
6% |
(4)% |
—% |
—% |
10% |
6% |
Gentleman Jack |
(4)% |
(4)% |
(10)% |
—% |
—% |
7% |
(3)% |
Jack Daniel’s Tennessee Fire |
(4)% |
(4)% |
(5)% |
—% |
—% |
1% |
(4)% |
Jack Daniel’s Tennessee Apple |
39% |
39% |
55% |
—% |
2% |
(26)% |
30% |
Other Jack Daniel’s Whiskey Brands |
3% |
3% |
7% |
—% |
(1)% |
3% |
10% |
Woodford Reserve |
18% |
18% |
10% |
—% |
—% |
7% |
17% |
Rest of Whiskey |
18% |
18% |
(23)% |
44% |
(1)% |
1% |
21% |
Tequila |
(16)% |
5% |
16% |
—% |
(4)% |
4% |
16% |
el Jimador |
15% |
15% |
15% |
—% |
(2)% |
6% |
19% |
Herradura |
43% |
43% |
41% |
—% |
(3)% |
8% |
46% |
Rest of Tequila |
(24)% |
(22)% |
(10)% |
—% |
(7)% |
—% |
(17)% |
Wine |
3% |
3% |
9% |
—% |
—% |
(7)% |
2% |
Vodka |
14% |
14% |
26% |
—% |
(3)% |
(2)% |
21% |
Rest of Portfolio |
14% |
14% |
22% |
(4)% |
9% |
(7)% |
20% |
Non-Branded and Bulk |
NM |
NM |
18% |
1% |
—% |
—% |
18% |
Total Portfolio |
2% |
10% |
9% |
2% |
(1)% |
2% |
12% |
Other Brand Aggregations |
|
|
|
|
|
|
|
American whiskey |
9% |
11% |
9% |
1% |
—% |
3% |
12% |
Premium bourbons |
17% |
17% |
11% |
—% |
—% |
7% |
18% |
See “Note 2 – Non-GAAP Financial Measures” for details on our use of Non-GAAP financial measures, how these measures are calculated and the reasons why we believe this information is useful to readers.
Contacts
ROB FREDERICK
VICE PRESIDENT
BROWN-FORMAN BRAND & COMMUNICATIONS
502-774-7707
SUE PERRAM
DIRECTOR
INVESTOR RELATIONS
502-774-6862