Digital Media Net - Your Gateway To Digital media Creation. News and information on Digital Video, VR, Animation, Visual Effects, Mac Based media. Post Production, CAD, Sound and Music
Categories: News

Brown-Forman Announces Chief Information Officer and Jack Daniel Distillery Leadership Appointments

LOUISVILLE, Ky.–(BUSINESS WIRE)–Brown-Forman Corporation (NYSE:BFA) (NYSE:BFB) announces the appointments of Larry Combs to the newly created role of Chief Information Officer and Director of Supply Chain Integration and Strategy, and Melvin Keebler to the role of General Manager, Jack Daniel Distillery Supply Chain, effective immediately.


Larry Combs

“Supply chains across the globe have been under pressure for the last few years driven in part by a lack of modern technologies to address the stressors. This new role ensures Brown-Forman is well-positioned to leverage leading applications and technologies that will enhance our global supply chain and on-going operations,” said Tim Nall, Senior Vice President, Chief Global Supply Chain and Technology Officer.

Combs will be responsible for the strategic direction of Brown-Forman’s application technologies, enterprise architecture, data and analytics strategy and framework, and portfolio management, as well as the continued development and execution of logistics, procurement, planning, and production strategies.

“Larry’s knowledge of Brown-Forman’s supply chain, global manufacturing acumen, and record of leading transformational change through technology makes him uniquely qualified to ensure we meet our future supply chain and technology demands and opportunities,” added Nall.

Most recently, Combs served as the Senior Vice President, Global Director, Jack Daniel’s Supply Chain/Procurement/Planning/Logistics. Over his 30-year career at Brown-Forman, he has worked in a variety of roles including Global Quality Director, Vice President Production Services, and Senior Vice President Technical Services. Combs has been responsible for functions including engineering, R&D, environmental compliance, package engineering, and quality assurance.

Melvin Keebler

“With Melvin leading the Jack Daniel Distillery, we’ll continue to ensure best-in-class sourcing, distilling, and bottling of the Jack Daniel’s Family of Brands. He is a trusted leader that brings a wealth of experience in production and supply chain to this role,” said Nall.

“Beyond his work at the Distillery and managing Jack Daniel’s global supply chain, Melvin’s engagement and valuable insight with the Nearest & Jack Advancement Initiative has helped make this important collaboration a success,” continued Nall.

In addition to leading the Jack Daniel Distillery operations in Lynchburg, Tennessee, Keebler will be responsible for Brown-Forman Cooperage operations. This includes overseeing the production of new barrels and the process and distribution of used barrels.

Keebler has been with Brown-Forman for more than 20 years, progressing through numerous leadership roles at the Jack Daniel Distillery including quality, warehousing, engineering, maintenance, production, and used barrels operations. He previously served as the General Manager, Jack Daniel Distillery, where he led all the site and homeplace operations.

For more than 150 years, Brown-Forman Corporation has enriched the experience of life by responsibly building fine quality beverage alcohol brands, including Jack Daniel’s Tennessee Whiskey, Jack Daniel’s Tennessee RTDs, Jack Daniel’s Tennessee Honey, Jack Daniel’s Tennessee Fire, Jack Daniel’s Tennessee Apple, Gentleman Jack, Jack Daniel’s Single Barrel, Woodford Reserve, Old Forester, Coopers’ Craft, The GlenDronach, Benriach, Glenglassaugh, Slane, Herradura, el Jimador, New Mix, Korbel, Sonoma-Cutrer, Finlandia, Chambord, Fords Gin, Gin Mare, and Diplomático Rum. Brown-Forman’s brands are supported by approximately 5,200 employees globally and sold in more than 170 countries worldwide. For more information about the company, please visit brown-forman.com. Follow us on Instagram and LinkedIn.

Contacts

Elizabeth Conway

Director

External Communications

502-774-7737

elizabeth_conway@b-f.com

Sue Perram

VP, Director

Investor Relations

502-774-6862

sue_perram@b-f.com

Staff

Recent Posts

Global Anime Market size to Hit $66.7 Billion by 2032, Reveals New Maximize Market Research Analysis

PUNE, India, March 11, 2026 /PRNewswire/ -- Global Anime Market a vibrant cultural and entertainment powerhouse, continues…

35 minutes ago

KidZania Dallas Spring Break: 50+ Adventures for Kids 4-14!

DALLAS, March 11, 2026 /PRNewswire/ -- Spring break is here. The kids are home, and…

35 minutes ago

Kognitiv and Syndio Partner to Support EU Pay Transparency Directive Compliance Across Global Enterprises

Together they will advise and implement AI-powered pay decisions to help organizations stay compliant during…

8 hours ago

Orum Achieves 36% Conversion Rate With Idomoo Personalized AI Video

Thanks to Lucas AI Video Creator, Orum created a high-quality personalized year in review at…

8 hours ago

Xsolla Releases New Industry Report Identifying the Biggest Opportunities for the Future of Video Games for Developers

The Xsolla Report Reveals How Studios Are Unlocking New Revenue, Reaching Global Audiences, and Building…

8 hours ago

Gold Coast Private Credit Demand Rising as Property Market Booms and Bank Lending Tightens

GOLD COAST, AUSTRALIA / ACCESS Newswire / March 11, 2026 / Demand for private property…

14 hours ago