Brightcove Signs Definitive Agreement to Acquire Ooyala’s Online Video Platform Business

Addition of Client Base, Technology, Employees, and Global
Operations Enhances Brightcove’s Market Leading Capabilities and Support
for Global Customer Experience

BOSTON–(BUSINESS WIRE)–Brightcove
Inc. (NASDAQ: BCOV), a leading global provider of cloud services for
video, today announced it has entered into a definitive agreement to
acquire the online video platform (OVP) business of Ooyala, a provider
of cloud video technology.

Brightcove is acquiring Ooyala’s OVP technology, including video content
management and publishing platform Backlot, Analytics, Live, and its
underlying IP and associated patents. As part of the transaction,
Brightcove will acquire substantial portions of Ooyala’s engineering,
support, and sales staff, including the company’s Guadalajara, Mexico
operations. Brightcove intends to take on all customer, reseller, and
partner relationships utilized by Ooyala’s OVP business globally.

“Ooyala has tremendous global customers who understand the power of
video and its ability to transform business and reach new customers,”
said Jeff Ray, CEO of Brightcove. “This transaction, which includes
immediately growing our highly skilled and committed global workforce,
accelerates our ability to deliver faster innovation and deeper support
for all customers. We also will increase our market reach and further
strengthen our ability to secure new business in key target markets. We
look forward to welcoming Ooyala’s OVP customers and ensuring a smooth
transition and a world-class experience for them.”

Over the past 15 years, Brightcove has developed the most sophisticated
online video platform in the market with solutions supporting media,
entertainment, marketing, and enterprise spaces. Aspects of Ooyala’s
technology will be integrated into the Brightcove platform to provide a
more robust global offering for all customers.

“We hold our customers’ success as paramount. Selecting Brightcove
further demonstrates this commitment and ensures they will receive a
world-class experience,” said Jonathan Huberman, CEO of Ooyala.
“Brightcove is doing amazing things in the OVP market, and we are
pleased our customers will work directly with the market leader.”

The transaction is expected to close in the first half of 2019.

Advisors
BMO Capital Markets acted as exclusive financial
advisor to Brightcove on this transaction.

About Brightcove

Brightcove
Inc. (NASDAQ:BCOV) is the leading global provider of powerful cloud
solutions for managing, delivering, and monetizing video experiences on
every screen. A pioneering force in the world of online video since the
company’s founding in 2004, Brightcove’s award-winning technology,
unparalleled services, extensive partner ecosystem, and proven global
scale have helped thousands of companies in over 70 countries achieve
better business results with video. To learn more, visit www.brightcove.com.

Forward-Looking Statements

This press release includes certain “forward-looking statements” within
the meaning of the Private Securities Litigation Reform Act of 1995,
including statements concerning our position to execute on our growth
strategy, the closing and successful integration of the acquisition of
Ooyala’s online video platform (OVP) business, and our ability to expand
our leadership position and market opportunity. These forward-looking
statements include, but are not limited to, plans, objectives,
expectations and intentions and other statements contained in this press
release that are not historical facts and statements identified by words
such as “expects,” “anticipates,” “intends,” “plans,” “believes,”
“seeks,” “estimates” or words of similar meaning. These forward-looking
statements reflect our current views about our plans, intentions,
expectations, strategies and prospects, which are based on the
information currently available to us and on assumptions we have made.
Although we believe that our plans, intentions, expectations, strategies
and prospects as reflected in or suggested by those forward-looking
statements are reasonable, we can give no assurance that the plans,
intentions, expectations or strategies will be attained or achieved.
Furthermore, actual results may differ materially from those described
in the forward-looking statements and will be affected by a variety of
risks and factors that are beyond our control including, without
limitation: our history of losses; risks associated with successful
completion of the acquisition of Ooyala’s OVP business, difficulties
integrating the technologies, products, operations, contracts and
personnel of Ooyala’s OVP business and the realizing the anticipated
benefits of the acquisition;; expectations regarding the widespread
adoption of customer demand for our products; the effects of increased
competition and commoditization of services we offer, including data
delivery and storage; our ability to expand the sales of our products to
customers located outside the U.S.; keeping up with the rapid
technological change required to remain competitive in our industry; our
ability to retain existing customers; our ability to manage our growth
effectively and successfully recruit additional highly-qualified
personnel; the price volatility of our common stock; and other risks set
forth under the caption “Risk Factors” in our most recently filed Annual
Report on Form 10-K, as updated by our subsequently filed Quarterly
Reports on Form 10-Q and our other SEC filings. We assume no obligation
to update any forward-looking statements contained in this document as a
result of new information, future events or otherwise.

Contacts

For More Information, Contact:
Investors:
ICR
for Brightcove
Brian Denyeau, 646-277-1251
brian.denyeau@icrinc.com
-or-
Media:
Brightcove
Meredith
Duhaime
mduhaime@brightcove.com