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New and enhanced products can help marketers drive efficiency by boosting team collaboration and creativity to increase ROI
NEW YORK–(BUSINESS WIRE)–Braze (Nasdaq: BRZE), the comprehensive customer engagement platform that powers interactions between consumers and the brands they love, today announced the launch of a new suite of productivity features designed to enable marketers to quickly unlock greater efficiency at scale with fewer resources. New features and product enhancements will allow brands to sync audiences across additional social and online advertising platforms, easily customize messages across channels, streamline review and approval processes, and engage with consumers in more personalized ways that can drive stronger campaign performance in less time and at lower cost.
“Marketing professionals are facing a dynamic environment with increasing customer acquisition costs, a shifting data ecosystem, and leaps in technology due to Artificial Intelligence,” said Kevin Wang, Chief Product Officer for Braze. “Marketers need solutions that allow them to experiment faster to optimize how they reach, engage, and convert customers across owned and paid channels in order to drive business outcomes. These productivity features supercharge Braze, enabling brands to more easily create seamless and personalized experiences that customers expect across channels.”
New Braze Audience Sync Partners Enable Brands to Drive Revenue on New Channels
Braze Audience Sync allows marketing teams to reduce paid media waste and enhance their advertising ROI by dynamically including or excluding audiences from paid ad campaigns. With immediate access to three new Braze Audience Sync partners – TikTok, Snapchat, and Pinterest – brands can target customers with relevant ads and suppress ads once a customer converts, broadening their reach and ultimately leading to higher conversions and greater ROI.
“Now more than ever, team collaboration is necessary to achieve our goals. Using Braze, our teams have been able to work more efficiently and collaboratively, ensuring we can deliver on our objectives with greater speed and agility,” said Ivy Wu, Vice President of Global Growth for ClassPass. “Specifically leveraging Braze Audience Sync, we’ve saved about two hours per month per channel just through automation. These new features will enable us to stay ahead of the curve and deliver the results we need to drive greater ROI and customer engagement.”
Brands Can Deliver Enhanced Customer Value and Achieve Stronger Results
New productivity features in Braze will help marketers tackle their most pressing challenges today. Updates include:
Marketers Can Experiment and Innovate Faster
New easy-to-use tools in Braze will empower marketers to experiment and innovate their campaigns more easily and faster than ever, such as:
For more information about the Productivity features in Braze, please visit here.
About Braze
Braze is a leading comprehensive customer engagement platform that powers interactions between consumers and brands they love. With Braze, global brands can ingest and process customer data in real time, orchestrate and optimize contextually relevant, cross-channel marketing campaigns and continuously evolve their customer engagement strategies. Braze has been recognized as one of Fortune’s 2022 Best US Workplaces in Technology, Fortune’s 2022 Best US Workplaces for Women, 2022 UK Best Workplaces for Women by Great Place to Work, and Fortune’s 2022 Best US Workplace for Millennials. The company is headquartered in New York with offices in Austin, Berlin, Chicago, London, Paris, San Francisco, Singapore, and Tokyo. Learn more at braze.com.
Forward Looking Statements
This press release contains “forward-looking statements” within the meaning of the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995, including but not limited to, statements regarding the expected benefits and performance of the Braze platform and related products and features. These forward-looking statements are based on the current assumptions, expectations and beliefs of Braze, and are subject to substantial risks, uncertainties and changes in circumstances that may cause actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. Further information on potential factors that could affect Braze results is included in Braze’s Annual Report on Form 10-K for the fiscal year ended January 31, 2023, filed with the U.S. Securities and Exchange Commission on March 31, 2023, and the other public filings of Braze with the U.S. Securities and Exchange Commission. The forward-looking statements included in this press release represent the views of Braze only as of the date of this press release, and Braze assumes no obligation, and does not intend to update these forward-looking statements, except as required by law.
Contacts
Patrick Grier
Communications Manager
press@braze.com/
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