Screenings at Austin’s Paramount Theatre and Alamo Drafthouse South Lamar will be presented in Laser by Barco, delivering bright, vivid images with stunning picture clarity
AUSTIN, Texas, March 11, 2026 /PRNewswire/ — Barco, the global leader in laser cinema technology, today announced a partnership with SXSW to bring Laser by Barco projection to the 2026 festival in Austin, Texas. For the first time, screenings at the historic Paramount Theatre, home of the festival’s opening night feature film premiere and other headlining programs, and Alamo South Lamar, will be presented in Barco’s award-winning laser projection. The collaboration elevates the platform for filmmakers and storytellers to showcase their work, delivering stunning image clarity, vibrant contrast, and consistently brilliant visuals.
Films confirmed to screen in Laser by Barco include the festival’s highly anticipated opening night feature film, I Love Boosters, directed by Boots Riley and starring Keke Palmer, LaKeith Stanfield, Naomi Ackie, and Demi Moore, premiering at the Paramount Theater on March 12. Additional titles confirmed to screen in the format include Margo’s Got Money Troubles, Ready or Not 2: Here I Come, and Mike & Nick & Nick & Alice, among many others.
“SXSW has always been a launchpad for bold voices and new ideas in filmmaking,” said Gerwin Damberg, Executive Vice President, Barco Cinema. “We’re excited to partner with the festival to bring Laser by Barco to these iconic Austin venues, giving filmmakers a powerful canvas to present their work with exceptional brightness, color, and clarity and giving audiences the chance to experience these stories exactly as they were meant to be seen.”
“Our mission has always been to provide a world-class stage for the most ambitious stories in cinema,” said SXSW Senior Manager, Film & TV Programming, Gabe Van Amburgh. “Partnering with Barco helps us deliver on that promise. Bringing their laser projection to the Paramount and Alamo Drafthouse ensures our filmmakers’ work can be experienced with the level of quality it deserves.”
As SXSW celebrates its 40th year, this partnership underscores a shared commitment to the future of cinema and support for the art of filmmaking. Attendees can experience the difference of laser projection throughout the event’s 2026 film programming, where the combination of Barco’s precision engineering and Austin’s iconic venues will set a new benchmark for festival screenings. For more information on Laser by Barco, visit https://www.laserbybarco.com/
About Barco
Barco, headquartered in Kortrijk (Belgium), is a global technology company leading in visualization, networking, and collaboration solutions. Its innovative technologies drive advancements in the healthcare, enterprise, and entertainment markets. At the heart of Barco’s success are over 3,000 dedicated ‘visioneers’, each passionately contributing to driving change through technology.
Listed on Euronext (BAR), Reuters (BARBt.BR), and Bloomberg (BAR BB), Barco realized sales of 964 million euro in 2025. For further insights, please visit www.barco.com or connect on LinkedIn, YouTube, Instagram, and Facebook.
Barco. Visioneering a bright tomorrow. © 2026
SOURCE Barco, Inc.
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