Anna Valley provides mixed reality “window on the world” for ITV’s Rugby World Cup 2019 studio

Anna Valley provides mixed reality “window on the world” for ITV’s Rugby World Cup 2019 studio

AV and entertainment technology company, Anna Valley, announced today that they are the solution architects and technology providers for the mixed reality “window on the world” feature in ITV’s Rugby World Cup 2019 studio.  The studio in Maidstone is the base from which the host broadcaster will provide insight and analysis on the Rugby World Cup 2019 tournament, from the opening fixture on 20 September, through to the final on 2 November 2019. 

ITV’s Rugby World Cup 2019 studio combines live action, augmented reality and mixed reality to provide a dynamic and engaging studio environment and the ITV Sport team enlisted a group of broadcast technology specialists, including Anna Valley, to collaborate on the technical design and delivery of the concept according to their specifications.  The mixed reality “window on the world” element of the set created by Anna Valley uses high-resolution LED screens to show an artistic impression of a Japanese cityscape that responds to on-set camera movements in the same way that an actual panorama view through a physical window would.  The AV specialists achieve this effect by feeding positional data from Red Spy trackers fixed to the live studio cameras into a disguise server running Notch software.  The software then renders the cityscape content from the perspective of the cameras and feeds this back to the LED display “window” in real-time.  Anna Valley is also providing in-set lighting, studio floor projection and static versions of the “window on the world” concept at ITV’s two satellite studios in Japan. 

“ITV is the exclusive broadcasting rights holder for the Rugby World Cup 2019 and millions of fans will be tuning into our coverage of the tournament, both on the pitch and from the studio,” said ITV Sport technical director, Roger Pearce.  “The studio concept and design play a critical part in our RWC 2019 delivery and, as trusted ITV technical partners, Anna Valley was a natural choice to help us deliver our mixed reality concept.”

The ITV Sport team approached Anna Valley for the RWC 2019 project at the beginning of 2019 based on Anna Valley being a preferred ITV supplier, their track record on the broadcaster’s premier live shows including X-Factor, Dancing on Ice and Britain’s Got Talent and their experience in delivering studio solutions for sports shows across a variety of channels.  The software required to deliver the RWC 2019 solution has only just moved out of Beta testing and Anna Valley’s technical innovation department has run full mock-ups at both the Maidstone studio and in Anna Valley’s demo space to ensure that this cutting-edge solution is broadcast-ready.

“These ambitious projects that push the capabilities of AV technology are exactly what our technical innovation department was established to do,” said Anna Valley Director Shaun Wilton.  “Being sought out by ITV to provide their studio AV solution for the Rugby World Cup studio is a real feather in Anna Valley’s cap and a testament to our reputation in the industry as technical innovators.”

For more information visit www.annavalley.co.uk

About Anna Valley

Anna Valley provides advanced and integrated audio-visual technology to the event, entertainment, corporate, retail and transport sectors.  With a heritage of three decades, the AV company has roots in the supply of cameras and display technology to the broadcast sector and a reputation for technical innovation.  Anna Valley provides both fixed installation and rental services from their base in the UK, to enable every show, in whatever form it takes, to realise the ambitions of its demanding creators and earn the delight of its deserving audiences.

Find out more at www.annavalley.co.uk