全球定性体验和研究应用——Forsta HX（人类体验）平台的一部分——支持超过25种语言，在美国、英国、欧洲、中东、中国和澳大利亚设有本地市场服务器 纽约、伦敦和悉尼--(BUSINESS WIRE)--(美国商业资讯)--行业领先的全球市场研究和消费者体验(CX)技术供应商Forsta今天宣布推出Digital Diaries移动消费者画像应用，旨在成规模地获得可指导实践的定性见解。新的移动应用支持iOS和Android设备，是对Forsta现有桌面版消费者旅程和消费者画像解决方案的补充。Forsta HX（人类体验）平台的用户可以使用该应用。Forsta HX平台收集和分析数据，并帮助洞察力专家将发现的问题转化为可分享的行动，为决策提供依据并推动增长。 Forsta首席产品官Brian Bhuta表示：“Digital Diaries实现了对消费者的深入了解。而这种了解只能通过与消费者的一对一互动来实现，即消费者以日常生活中熟悉的自然方式来分享他们的反馈，如在他们的手机上使用短信、社交媒体和其他数字沟通形式。Forsta HX平台之所以成为消费者体验和市场研究行业强大、创新和全面的洞察力技术解决方案，也得益于Digital Diaries、Digital Communities以及我们其他先进的定性工具。” 企业可以利用Forsta的Digital Diaries应用来跟踪单个消费者的旅程，例如店内购物体验，并对他们每一步的选择进行深入了解。洞察力专家可以在消费者旅程中随时重新创建面对面的聚焦小组，通过实时小组讨论、数字投票、照片和视频上传等增强型功能收集更多细节。品牌可以对新动向进行概念测试，如包装重新设计或店内展示，其中包括其他方式无法实现的重要环境。 战略创新机构IS IT A BIRD的顾问Emil Buch…
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