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NEW YORK–(BUSINESS WIRE)–American Eagle Outfitters, Inc. (NYSE: AEO) announced the launch of the American Eagle (AE) brand’s Spring ’22 Members Always campaign. It’s an invitation into an optimistic, youth-led world where everyone is welcome. Headlining the campaign images and video are tennis player, Coco Gauff, actor and musician Joshua Bassett, actors Madelyn Cline, Maitreyi Ramakrishnan and Michael Evans Behling, and multi-hyphenate mxmtoon.
Building on AE’s leadership in social, commerce and gaming, the campaign extends into places where the Metaverse meets reality. Members Always will have extensions across Roblox, Snapchat and TikTok where the AE community can experience, shop, game and engage with the cast. AE will also unveil American Eagle Future Together Philanthropic Program to spotlight a passion for giving back, supporting its community and the causes that matter most to them.
“AE’s Members Always campaign represents our belief that this generation has the power to come together and create a place where everyone belongs. Coco, Joshua, Madelyn, Maitreyi, Michael and mxmtoon share a unique point of view on today’s world that empowers others to believe in the limitless possibilities of tomorrow,” said Jennifer Foyle, President – Executive Creative Director, AE & Aerie. “Our Spring collection is a fresh approach to nostalgic-inspired trends. Flares are back, so are wider and looser fits, and of course, the best of the 90s. The assortment inspires customers to show up to be themselves.”
About the Members Always Campaign
Creating Community in the Metaverse
American Eagle Future Together Philanthropic Program
About American Eagle
Since 1977, American Eagle has offered an assortment of specialty apparel and accessories for men and women that enables self-expression and empowers our customers to celebrate their individuality. The brand has broadened its leadership in jeans by producing innovative fabric with options for all styles and fits for all at a value. We aren’t just passionate about making great clothing, we’re passionate about making real connections with the people who wear them. Visit www.ae.com to find your perfect pair of #AEJeans.
About American Eagle Outfitters, Inc.
American Eagle Outfitters, Inc. (NYSE: AEO) is a leading global specialty retailer offering high-quality, on-trend clothing, accessories and personal care products at affordable prices under its American Eagle® and Aerie® brands. Our purpose is to show the world that there’s REAL power in the optimism of youth. The company operates stores in the United States, Canada, Mexico, and Hong Kong, and ships to 81 countries worldwide through its websites. American Eagle and Aerie merchandise also is available at more than 200 international locations operated by licensees in 25 countries. For more information, please visit www.aeo-inc.com.
Contacts
Matthew Owens
SHADOW
Email: Matthew@weareshadow.com
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