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Tune in to Alibaba’s Live Broadcast to Learn How International Brands Are Succeeding During 11.11
NEW YORK–(BUSINESS WIRE)–Brands and retailers using Alibaba Group Holding Limited (NYSE: BABA; HKEX: 9988) to reach China’s consumers wrapped up the first sales period (November 1–3) of this year’s 11.11 Global Shopping Festival with strong results. To create more opportunities for new brands and small businesses to participate in Alibaba’s 11.11, this year’s festival is offering two shopping windows: November 1-3 and the day of November 11. Highlights from the first shopping window of this year’s event include:
The results from the first 11.11 shopping window this year indicate a solid rebound of consumer spending in China, demonstrating the importance of the opportunity it presents for international brands and small businesses.
To help international audiences better understand consumer trends and the next wave of groundbreaking retail innovation, and to show how international brands are entering and succeeding in the Chinese market, Alibaba is hosting a live virtual event called “Understanding 11.11: Alibaba’s Mega Shopping Festival.”
The 45-minute live broadcast – a first for the company – will air at 10:30 a.m. ET (7:30 a.m. PT) on November 11. It is timed to coincide with the last 30 minutes of the 11.11 festival in China (11:30 p.m. November 11 to 12:00 a.m. November 12, China time) and the 15-minute period immediately following, when Alibaba will be sharing live results from the festival. The broadcast will feature:
To RSVP and register to view the live broadcast program, please click here. For additional content, please follow Alibaba Group’s official Twitter account or visit the 11.11 Media Resources page on Alibaba’s corporate news site, Alizila, which has more background, fact sheets and content related to this year’s 11.11 Global Shopping Festival.
About the 11.11 Global Shopping Festival
The 11.11 Global Shopping Festival began in 2009 with just 27 merchant participants. The event was designed to raise merchant and consumer awareness of the value of online shopping. More than 250,000 brands are participating in this year’s event. For the latest news and updates on the 2020 11.11 Global Shopping Festival, please visit www.alizila.com.
About Alibaba Group
Alibaba Group’s mission is to make it easy to do business anywhere. The company aims to build the future infrastructure of commerce. It envisions that its customers will meet, work and live at Alibaba and that it will be a good company that lasts for 102 years.
Contacts
Media Contacts
Brion Tingler
Alibaba Group
+1-9175281992
brion.tingler@alibaba-inc.com
Candice Huang
Alibaba Group
+1-2027167446
candicehuang@alibaba-inc.com
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