AlefEdge Expands Executive Leadership Team to Capitalize on the Edge Internet

Bolstering the Manhattan Project, Company Adds CCO and CMO to Support the Edge Industry

NEW YORK–(BUSINESS WIRE)–AlefEdge, the Edge Internet leader, today announced the addition of two new members to its executive leadership team. To expand and drive growth of the previously announced Manhattan Project, the company has appointed Anders Evju as Chief Commercial Officer and David Span as Chief Marketing Officer. These strategic hires amplify and reassure the development and growth of the company’s vision of an Open5G Edge Internet.

“With the launch of the Manhattan Project, we are thrilled to add Anders and David to our growing team,” says Ganesh Sundaram, CEO and founder of AlefEdge. “The Open5G Edge Internet is on the cusp of being one of the most influential shifts of our lifetime, impacting all application segments, cloud technology and network technology. The Manhattan Project is central to our mission at Alef, and we are thrilled to add Anders’ and David’s extensive experience in the mobile industry.”

A proven leader with a history of building and scaling global platform companies in their early stages, Anders joins AlefEdge to drive the commercial growth of the Open5G Edge Internet as AlefEdge continues to expand in APAC, Latin America, Europe and the United States. Prior to joining Alef as Chief Commercial Officer, Anders served as SVP Business Development at Location Analytics leader, Cinarra Systems. He also served as SVP Americas at Rhapsody/Napster and CRO/CMO of Playphone, where he led global business development, strategy and worldwide marketing efforts until 2014 when Playphone was sold to GungHo. Anders also co-founded the mobile games provider I-play—acquired by Oberon Media—and served as its SVP and GM for the Americas & APAC.

David will lead product and brand marketing for AlefEdge. He joins Alef at an exciting time when the opportunity is right for disruption in the mobile industry. David is an innovative marketing leader with diverse and strong expertise working with a wide range of technology-driven companies, from startups to large corporations. Most recently, David was Head of Marketing for LifeStation, a leading national provider of medical alert systems, where he was responsible for all aspects of marketing. Prior to LifeStation, David held senior-level roles in marketing, sales and product at companies including AT&T, Vidyo, Arkadin and Net2Phone/IDT, which focused on telecommunications, video conferencing and mobile applications.

“In April 2018, we went live with The Manhattan Project in Asia as the first successful edge computing deployment worldwide,” adds Sundaram. “With some of the industry’s most experienced and talented marketing experts, we have the ability to share our vision of the Open5G Edge Internet and transform the industry in a way that the entire ecosystem wins—without waiting.”

For more information, visit: www.alefedge.com.

About AlefEdge

AlefEdge is the leader in the Edge Internet, delivering the power of the 5G based Edge Internet to application developers through our easy-to-use technologies. At AlefEdge, rich media applications, clouds and networks work in tandem to achieve an unprecedented level of performance. We enable 5G applications through open API’s at the Edge that make service adoption and distribution friction free. AlefEdge works with partners to build the world’s first Edge applications that leverage and realize Virtual and Augmented Reality, Artificial Intelligence, Industry 4.0, Smart Cities, IoT and Gaming. The AlefEdge Open5G Platform brings 5G applications to life, unleashing a massive Edge Internet economy.

AlefEdge is headquartered in New York City, with offices in India and Brazil. Visit https://www.alefedge.com/ for more information on how we can help.

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