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SAN JOSE, Calif.–(BUSINESS WIRE)–Today, Adobe (Nasdaq:ADBE) announced breakthrough innovations in its industry-leading professional design apps Adobe Illustrator and Adobe Photoshop that accelerate everyday creative workflows and give creators more control. From ideation to production, the new release of Illustrator unlocks new ways for pro designers and illustrators to more easily and quickly bring their vision to life across brand graphics, logos and icons, product packaging, marketing deliverables, pattern creation and beyond. The latest release of Photoshop delivers new ways for creative professionals to iterate design concepts and jumpstart asset creation to achieve complex, custom outputs with differentiated color and style more efficiently.
To accelerate creative workflows, Illustrator is introducing new tools including all-new Generative Shape Fill (beta) to empower designers to quickly add detailed vectors to shapes by entering text prompts directly in the Contextual Taskbar. Generative Shape Fill is powered by the latest Firefly Vector Model (beta) which is designed to support creators with additional speed, power and precision. Additional innovations in Illustrator including the Dimension Tool, Mockup (beta), Contextual Taskbar, Retype, enhanced selection tools, Text to Pattern (beta), Style Reference and more workflow enhancements speed up tedious tasks and save designers time so they can dive deeper into the parts of their work they love.
Photoshop is introducing intuitive features to accelerate core creative workflows and streamline repetitive tasks with the Selection Brush Tool, Adjustment Brush Tool and enhancements to the Type Tool and Contextual Taskbar. These tools unlock new levels of productivity, precision and control when selecting, compositing, adjusting images and working with type. Photoshop is also introducing new ways to ideate and create with Generate Image, powered by Adobe Firefly Image 3 Model.
“The most creative people across illustration, design, photography and beyond trust Adobe’s tools to deliver the most innovative features to maximize productivity and accelerate workflows across ideation, design and production,” said Ashley Still, senior vice president, digital media at Adobe. “Adobe’s new innovations in Illustrator and Photoshop are built directly into designers’ existing workflows, offering new ways to create and helping them to work faster and focus on what they do best – drawing, designing and bringing their creative visions to life.”
Productivity and Precision for Designers Across Disciplines
Whether you’re a designer who works in graphic design for a client, a fashion designer, an interior designer or professional creative who loves to illustrate, this release speeds up tedious workflows so designers can be more productive – and have fun – ideating and iterating concepts. The tools help across all design workflows from creating variations of advertising and marketing graphics to digital drawings and illustrations, adding patterns to fashion silhouettes, inspiration and mood boarding. Designers can test product packaging spanning multiple pattern and design options, explore ads in different seasonal variations and produce their designs across product mockups in countless combinations.
With AI as a creative assistant, Adobe Firefly powers breakthrough generative AI innovations in Photoshop and Illustrator:
To help designers be more productive and have more time to be creative, the following innovations accelerate creative workflows in Illustrator and Photoshop:
Commitment to Creator Friendly AI
Adobe is determined to be a trusted partner for creators in the era ahead and integrating technology into our tools in a way that is respectful and supportive of the creative community. We’re committed to taking a creator-friendly approach and developing AI in accordance with the company’s AI Ethics principles of accountability, responsibility and transparency. This includes:
Availability
The latest Firefly Vector Model (beta) is now available in Adobe Illustrator powering Generative Shape Fill (beta), Text to Pattern (beta) and Style Reference. Additional innovations including Mockup (beta), Dimension Tool, Retype, Enhanced Pan and Zoom and Contextual Taskbar are also available today in the Illustrator app. More details here.
The Selection Brush Tool, Adjustment Brush Tool, Generate Image and more are all generally available in the Photoshop desktop app and web app today.
About Adobe
Adobe is changing the world through digital experiences. For more information, visit www.adobe.com.
Contacts
PR Contact
Erin Di Leva
Adobe
edileva@adobe.com
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