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LOS ANGELES–(BUSINESS WIRE)–Today, at Adobe MAX – the world’s largest creativity conference – Adobe (Nasdaq:ADBE) announced over 100 major innovations and updates across Creative Cloud that dramatically advance power and precision for creative professionals. Adobe Firefly and AI-powered features are transforming Creative Cloud applications including Adobe Illustrator, Adobe Photoshop, Adobe Lightroom, Adobe Premiere Pro, Adobe After Effects and Adobe Stock empowering anyone to bring their creative visions to life at the speed of their imagination.
Building on the success of the commercial release of Generative Fill in Photoshop, Adobe is introducing new Firefly-powered workflows in Illustrator with Text to Vector Graphic and in Adobe Express with Generative Fill and Text to Template. Additional innovations across Creative Cloud include new tools in Illustrator, such as Mockup and Retype; AI-powered advancements to Lightroom including Lens Blur as well as a new streamlined editing experience in Lightroom mobile. Adobe also announced the general availability of Photoshop on the web, AI-powered Text-Based Editing in Premiere Pro and Roto Brush in After Effects, plus dozens of other new innovations across Creative Cloud apps.
AI is most powerful when deeply integrated into the core of creative workflows, and these innovations are released alongside new Adobe Firefly Image 2 Model, Adobe Firefly Vector Model and Adobe Firefly Design Model, the most advanced generative AI technologies in the market today, designed to generate content safe for commercial use.
“Bringing Firefly and the power of AI directly into creative workflows has unleashed a new era of creativity across every segment of our business,” said Ashley Still, senior vice president, Digital Media at Adobe. “We’re excited to introduce dozens of new AI-powered capabilities in Creative Cloud to advance web workflows and accelerate creativity with new ways to ideate, express ideas, and save time.”
Breakthrough Innovations across Creative Cloud
Adobe has pioneered numerous AI innovations over the last decade, introducing hundreds of AI-powered features across Creative Cloud, Document Cloud and Experience Cloud. Today’s announcements bring significant new value to Creative Cloud members, supercharging every creative workflow with additional power, precision, speed and ease:
Additional new generative AI-powered Text to Image capabilities in the popular Firefly web application where 90% of its users are new to Adobe products. They include Generative Match to apply the style of a reference image to generate new images at scale; Photo Settings, empowering users with new creative controls over image generation; Prompt Guidance for suggestions on improved prompts, inspiring new creations; and Share from Firefly and Save to Libraries to facilitate collaboration and cross-app workflows.
Adobe Illustrator
Adobe Photoshop
Adobe Lightroom
Adobe Premiere Pro, Adobe After Effects and Frame.io
Adobe Stock
About Adobe MAX
Adobe MAX – the world’s largest creativity event – offers something for creators at all skill levels, from all walks of life, working across all forms of media. Running from October 10-12, the three-day conference in Los Angeles is packed with creative luminaries, musical performances and global, collaborative art projects and round-the-clock networking. Speakers such as actor Adam Devine, record producer, songwriter and entrepreneur Oak Felder, creative director Karen X Cheng, founder Aaron Draplin, and co-founder and creative director Walker Noble will inspire and entertain audiences with their stories and insights into their creative processes. Adobe MAX will also showcase how Adobe is using Firefly with Creative Cloud, Express and Experience Cloud to power a world-class event experience.
Virtual event attendees can livestream keynotes at max.adobe.com starting Tuesday, October 10 at 9 a.m. PT and Wednesday, October 11 at 10 a.m. PT. To catch Adobe’s latest prototype innovations in Adobe Sneaks, tune in live at max.adobe.com on Wednesday, October 11. For more information and to register for MAX, visit max.adobe.com.
About Adobe
Adobe is changing the world through digital experiences. For more information, visit www.adobe.com.
© 2023 Adobe. All rights reserved. Adobe and the Adobe logo are either registered trademarks or trademarks of Adobe in the United States and/or other countries. All other trademarks are the property of their respective owners.
Contacts
Public relations contact
Erin Di Leva
Adobe
edileva@adobe.com
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