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SAN JOSE, Calif.–(BUSINESS WIRE)–Today, ahead of the 2023 NAB Show – the preeminent conference and exhibition driving the evolution of broadcast, media and entertainment – Adobe (Nasdaq:ADBE) announced industry-first innovations across its family of video applications, including AI-powered text-based video editing and automated color tone-mapping capabilities in Premiere Pro. In addition, significant GPU acceleration and dozens of workflow enhancements make this the fastest version of Premiere Pro ever released. Adobe is also celebrating 30 years of After Effects, the world’s most popular motion design software for video professionals, adding a context-sensitive Properties Panel for enhanced user productivity, consistent color support as well as performance optimizations.
Adobe’s latest innovations are designed to address the workflow needs of today’s professional editors and motion designers by automating time-intensive tasks, freeing creative professionals to spend more time shaping the stories they want to tell. Adobe also announced new innovations and partnerships that expand Frame.io’s industry-leading video collaboration platform to photography and PDF documents.
“Today’s video professionals are racing to meet insatiable demand for standout content across platforms and surfaces,” said Ashley Still, senior vice president, Creative Product Group and Digital Media Growth at Adobe. “We are excited to advance workflows and inspire new creative expression with the latest cutting-edge Premiere Pro and After Effects innovations, empowering creative professionals to focus on the craft of creating, while cutting out time-consuming tasks that prolong content ideation, creation and delivery.”
Industry Momentum
Adobe’s family of video applications has powered editing and visual effects for a record number of box office hits and marquee television shows including “Top Gun: Maverick,” “Black Panther: Wakanda Forever,” “Missing,” “Atlanta,” and “The Bear.” This year’s Academy Award-winning best picture, “Everything Everywhere All at Once,” Oscar winner “Navalny” and nearly two thirds of movies shown at this year’s Sundance Film Festival were edited in Premiere Pro. The Academy of Motion Picture Arts and Sciences also recognized Adobe Substance 3D, which has seen rapid adoption in the video industry, for transforming visual effects and animations in movies such as “Spider-Man: No Way Home,” “Dune,” “Star Wars; Episode IX – The Rise of Skywalker,” “Frozen 2,” “Lightyear,” “Blade Runner 2049,” and “First Man.”
New Innovations
As the demand for content continues to accelerate – doubling over the last two years and expected to grow by five times over the next two years – video creators need tools to deliver high-quality content faster than ever before. Leveraging Adobe Sensei, Adobe’s machine learning and AI framework, Premiere Pro and After Effects now streamline video workflows and offer AI-powered editing that save production teams precious hours and significantly reduce costs.
Key updates to Premiere Pro include:
New innovations in After Effects include:
Partnerships and Programming at NAB 2023 and Beyond
To empower partners to deliver creative experiences that inspire, transform and move the world forward, Adobe is launching a new Adobe Video Partner Program that provides a holistic, end-to-end approach across all Adobe video tools. The program offers access to exclusive benefits, resource and solutions designed to help grow and develop our partners’ businesses as they evolve.
Over 400 global partners are now delivering solutions for Adobe customers, including chipmakers AMD, Intel and Nvidia; camera makers Canon, Nikon, RED and Sony; and technology providers ranging from AWS to Fraunhofer IIS and Microsoft. Newly announced integrations with FUJIFILM expand Adobe’s leading collaborative video review and approval platform Frame.io to support end-to-end workflows for capturing, editing, reviewing and approving photos.
Pricing and Availability
Adobe’s latest releases of Premiere Pro and After Effects, including beta versions of Premiere Pro’s Text-Based Editing and Automatic Tone Mapping, and After Effects’ Properties Panel, will be on display at the 2023 NAB Show from April 15-19 in Las Vegas at booth #N2438, and generally available in May 2023. For more information on pricing, visit adobe.com/creativecloud/plans.html.
About Adobe
Adobe is changing the world through digital experiences. For more information, visit www.adobe.com.
© 2023 Adobe. All rights reserved. Adobe and the Adobe logo are either registered trademarks or trademarks of Adobe in the United States and/or other countries. All other trademarks are the property of their respective owners.
Contacts
Public relations contact
Bassil Elkadi
Adobe
belkadi@adobe.com
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