Culinary Trendsetters Popeyes® and TRUFF Launch the Spicy TRUFF Chicken Sandwich
New Campaign Invites Food Enthusiasts to Show Off Fancy Side for a Chance to be a Guest at the Most Elegant Popeyes in the Brand’s History: The Popeyes Yachtsteraunt
MIAMI–(BUSINESS WIRE)–So you think you’re Fancy? Popeyes® does. Popeyes, the beloved fast-food chain and trailblazer in the 2019 Chicken Sandwich wars, and TRUFF, the award-winning truffle brand known for elevating and reimagining pantry staples, are proud to announce the restaurant’s fanciest collab yet: the Spicy TRUFF Chicken Sandwich. Starting today, this latest culinary innovation from Popeyes and TRUFF will be available in restaurants nationwide and for delivery starting at $5.99, prices may vary.
This innovative fusion takes the beloved Popeyes Chicken Sandwich to new levels of fancy and flair, delivering a delightful combination of crave-worthy flavors. Each bite delivers a satisfying crunch and a juicy burst of Louisiana flavor, now artfully topped with TRUFF’s award-winning Spicy Mayo featuring the bold flavors of red jalapeno, rich creamy mayo, and black winter truffle. The Spicy TRUFF Chicken Sandwich retains all the hallmarks of the beloved Popeyes Chicken Sandwich, boasting whole chicken breast, hand-battered and breaded to perfection, atop a buttery brioche bun with barrel cured pickles.
“Both Popeyes and TRUFF have reimagined our industries, and now we are coming together to challenge the status quo on the concept of ‘fancy food,’ but for every day,” said Sami Siddiqui, President of Popeyes. “’We Don’t Make Sense, We Make Chicken’ is the ethos behind Popeyes culinary innovation and this collaboration is no exception. It initially might not make sense to a food connoisseur to crave truffle on a fast-food chicken sandwich, but Popeyes food defies all logic with its homemade traditions and vibrant flavors,” said Siddiqui.
“So you think you’re fancy?” isn’t just a rhetorical question as part of the new Popeyes and TRUFF launch campaign; it’s an invitation to embrace your fancy side with a little help from the new Popeyes Spicy TRUFF Chicken Sandwich. Popeyes and TRUFF are inviting guests to participate in the fanciest contest of the year. The mission: food and fancy enthusiasts can show off their fancy side with the Popeyes Spicy TRUFF Chicken Sandwich for a chance to win a spot on the fanciest Popeyes ever made — the Popeyes yachtsteraunt, which sets sail next spring. “So You Think You’re Fancy?” is a TikTok contest designed to inspire Popeyes guests to showcase how they bring fancy to life in everyday ways. Hosted by Wisdom Kaye, content creator and fashion icon, guests can participate by posting a TikTok video and tagging #PopeyesContest showing how they get fancy with the Spicy TRUFF Chicken Sandwich, as explained in this video. For full rules, visit popeyes.com/contest.
“Our Chicken Sandwich pays homage to time-honored cooking techniques one would find at a fine-dining restaurant. Combined with TRUFF, our new sandwich boasts new bold, flavorful ingredients typically reserved for white tablecloth settings and we recognized an opportunity to lean in on being lavish,” said Jeff Klein, Chief Marketing Officer of Popeyes. “We launched a TikTok contest anchored to the launch of our fanciest Chicken Sandwich yet and designed the campaign to inspire guests to take to social media to spotlight fancy moments in their every day life.”
“TRUFF’s founding roots are inspired by the streetwear mentality of high-low fashion. So, we have always focused on creating content with the same approach. When we first started TRUFF, my Co-Founder [Nick Guillen] and I would take our truffle-infused products to fast food joints and shave real black truffles on their menu items, followed by a drizzle of TRUFF. In response, TRUFF became a phenomenon online,” says Nick Ajluni, Co-Founder and Co-CEO at TRUFF. “That origin story comes full circle as we announce our partnership with Popeyes, a brand that has set the tone for what’s trending in the QSR space over the past few years. We are pleased to work with Popeyes to redefine “fast-food” and offer an experience where an elevated product like TRUFF mixes seamlessly with the Popeyes Chicken Sandwich.”
Beginning today, guests can get fancy and order the Popeyes Spicy TRUFF Chicken Sandwich at participating locations nationwide for a limited time. For Popeyes guests looking to get creative with their order, Popeyes created the “Build Your Own” TRUFF menu available on the Popeyes app or website. The digital menu option provides guests with an easy way to customize their orders by combining their favorite savory Popeyes dishes with a side of TRUFF Spicy Mayo. From Popeyes Homestyle Mac & Cheese to Cajun Fries, Nuggets and Tenders, a fancy, mouthwatering bundle is ready to be created to guests’ personal liking. Popeyes is also offering a side of the TRUFF Spicy Mayo available for purchase on the Popeyes app and website and with third party delivery partners for just $1. Terms and fees may apply.
For more information, please visit popeyes.com.
About Popeyes®
Founded in New Orleans in 1972, Popeyes® has over 50 years of history and culinary tradition. Popeyes® distinguishes itself with a unique New Orleans style menu featuring fried chicken, chicken tenders, fried shrimp, and other regional items. The chain’s passion for its Louisiana heritage and flavorful authentic food has allowed Popeyes® to become one of the world’s largest chicken quick service restaurants with over 4,000 restaurants in the U.S. and around the world. To learn more about the brand, please visit the Popeyes® brand website at www.popeyes.com or follow us on Facebook, Twitter and Instagram.
About TRUFF
TRUFF’s lineup of luxury pantry staples is designed to elevate the dining experience. Originally founded through a popular food and lifestyle Instagram blog called @sauce, TRUFF immediately propelled into social media virality with the release of its hot sauce in 2017. The brand quickly became the fastest growing company in the hot sauce space due to its distinctive flavor profile, pristine bottle, Truffle Inspired cap, and of course the coveted Instagram account @sauce that makes tagging a no-brainer. Taking inspiration from the flagship black truffle experience, TRUFF has expanded its family of products to include other popular favorites like Pasta Sauce, Mayonnaise, Truffle Oil and most recently Truffle Salt. You can find TRUFF’s variety of products in stores nationwide and around the world in the UK, Australia, Kuwait, and South Korea. TRUFF is gluten-free and non-GMO. Visit www.TRUFF.com for more information and recipes.
Contacts
Alison Brod Marketing + Communications
popeyes@alisonbrodmc.com