Foul-Mouthed “Dirty Dog” Promotes the Family-Friendly VidAngel
Agency Behind Greatest Viral Ads in Internet History Including Squatty Potty, Chatbooks, Purple, and Lumē Debuts First Major Ad Campaign for Relaunch of Popular App VidAngel–Empowering Parents to Clean Up Popular Movies and TV Shows on Netflix, Amazon Prime Video, AppleTV, and More
PROVO, Utah, June 15, 2022 /PRNewswire/ — Harmon Brothers, the Provo-based social media ad agency behind the greatest viral ad in internet history, has earned national headlines and over 1.5 billion views for its social blockbuster ads such as Squatty Potty, Lumē, Chatbooks, Purple, among other hits. Today, the renowned social ad makers are announcing a new campaign called “Dirty Dog” for VidAngel, a filtering company using innovative technology that lets users remove objectionable content from popular movies and TV shows streaming on platforms like Netflix, Amazon Prime Video, and AppleTV+.
We knew this campaign would have to resonate, both with VidAngel’s current customers and with those who’ve never heard of the service before,” said Shane Rickard, Chief Creative Officer at Harmon Brothers. “We’ve achieved that with a foul-mouthed and gruff ‘Dirty Dog’, a hilariously lovable character whose pitch is a memorable way to understand what VidAngel is about and why it matters.”
Watch the YouTube video here: https://www.youtube.com/watch?v=XkwaIucP14o
Harmon Brothers’ visual effects-heavy “Dirty Dog” ad campaign features a gruff, talking dog who shares how his human family uses VidAngel’s technology to filter objectionable content from popular movies and series on platforms like Netflix, Amazon Prime Video, and Apple TV+. VidAngel has over 15,000 titles on its platform, and this ad campaign reunites VidAngel with Harmon Brothers, who did the original creative and branding for the company at its inception.
CREDITS
AGENCY: Harmon Brothers
CLIENT: VidAngel Entertainment, Inc.
CREW
Creative Director/Director – Jake Christensen
Dir. of Photography – Byron Kirckland
Creative Director – Shane Rickard
1st AC – Landon Hill
Executive Producer – Josh Stofferahn
2nd AC – Ethan Wilson
Project Manager- Kat Peterson
Gaffer – Jared Jaynes
Producer – Sohrab Mirmont
Key Grip – Jonathan White
1st AD – Jack Desmond
Grip – Austin Farmer
2nd AD – Tyson Whitney
Swing – Kodie Romero
Key Set PA – Corey Cluff
Wardrobe/HMU – Tayler Swensen
Production Assistant – Gay Lynn Smith
Sound Mixer – David Adameic
Production Assistant – Mary Astorga
Production Designer – Melissa Mae
Crafty – Alex Hansen
On Set Dresser – Jacob Peterson
VFX Supervisor – Bryan Fugal
Script Supervisor – Brooke Bird
VFX Supervisor – Aaron Sorensen
Location Manager – Adam Bohl
BTS – Keith Grover
Set Medic – Austin Huber
Account Manager – Ben Anderson
Lead Trainer – Benay Karp
Background Trainer – Cris Rankin
Asst. Trainer – Kelli Fulco
DIT Ellie Peatross
Asst. Background Trainer – Sasha Seus
On Set Editor – Nicki Miceli
CAST
Jackie – Gus
Kurt Maloney – Gus Voice
Megan Rees – Lady
Ben Burnett – Dad
Lewis Cummins – Son
Brookelynn Lindley – Daughter
Terrier – Sniffing Dogs
Brooks Forester – Shaggy
Great Dane – Scooby
Bango – Sniffing Dogs
Cricket – Sniffing Dogs
Ozzie – Dog Walking in Street
WRITERS
Kurt Maloney
Shae McCombs
Shawn Zumbrennan
Arvin Mitchell
POST
Animatic Editor: Nikki Miceli
Storyboard Designer: Charlie Curley
Editor: Nikki Miceli
Post Supervisor: Bryan Fugal
VFX Supervisor: Aaron Sorensen
VFX Specialist: Aaron Sorensen
Motion Tracking: Bryan Fugal, Zach Collet, Bryson Alley
Modeling: Mikhail Merkurieff
Rigging: Jarom Brand
Groom: Jesus Fernandez
Animation: Barry Zendel & Tim Hinton
Match Move: Matthew Merk
Lighting & Compositing: Aaron Sorensen
Colorist: John Newton, JJ Houghton
Sound Designer: Brenden Bytheway
Graphic Designer: Mike Henderson
Graphic Animator: Jake Christensen
CLIENT: VidAngel
Harmon Brothers is the Utah-based ad agency behind the most successful ads in internet history. Their videos have earned billions of views and driven hundreds of millions in sales. Harmon Brothers’ award-winning work for brands such as Poo~Pourri, Squatty Potty, Chatbooks, Lumē Deodorant, Purple Mattress, Kodiak Cakes—and now for popular movies and TV shows such as The Chosen—has turned startups into household names, and established brands as industry leaders.
VidAngel is the market-leading entertainment platform empowering users to set customized filters for language, nudity, violence, and other content from movies and TV shows. VidAngel’s success has been well documented, earning a #1 BestCompany.com user rating.
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SOURCE Harmon Brothers
