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Developers Are Adapting With AI Adoption, Revenue Diversification, And Increased Multiplayer And Multiplatform Investment
Unity 6, Unity’s Next Major Software Release, Will Graduate from Beta this Fall With Significant Performance Enhancements to Make it Easier for Developers to Create Games of Any Scale
SAN FRANCISCO–(BUSINESS WIRE)–$U #developers—Unity (NYSE: U), the world’s leading platform of tools for creators to build and grow real-time games, apps, and experiences across multiple platforms, released the 2024 Unity Gaming Report today at the Game Developers Conference 2024 (GDC), revealing that while 2023 was a year marked with persisting economic headwinds, game developers are strategically navigating the challenges and successfully adapting to changes in technology, the economy, and player habits by doing more with less. Even with tightened budgets, studios are still experimenting, investing and taking calculated risks to maximize efficiencies and resources. They are focused on key opportunity areas including: boosting productivity with AI tools, maximizing revenue with diverse ad strategies, and doubling down on multiplayer and multiplatform games to reach as many players as possible and keep them playing longer. The report’s findings draw on data from approximately five million Unity Engine developers and more than 342 billion ad views. The analysis also integrates insights from polls, surveys, and Unity’s broad community of industry veterans, studio partners, and in-house experts to enable better strategic planning for studios.
The 2024 Unity Gaming Report reveals that amidst persistent economic uncertainty, studios are simultaneously prioritizing conservative spending and being bold – they are stretching resources and willing to take on some risk, in order to strengthen their businesses and shore up ROI. Key findings from the report include:
To view the full analysis and additional insights, download the 2024 Unity Gaming Report.
“This year’s report underscores game developers’ spirit of resilience as they navigate the evolving gaming landscape,” said Marc Whitten, Chief Product and Technology Officer of Unity. “Our job at Unity is to help them with the tools and solutions to tackle the challenges of game development. Whether it’s improving performance, iteration speed, and multi-platform development in the Unity engine, accelerating multiplayer workflows, or expanding AI capabilities, we are focused on the areas game developers care about and on delivering the most value we can.”
During GDC, Unity will be highlighting the technical advancements in their core products as well as celebrating achievements from those in the Unity creator community:
About Unity
Unity [NYSE: U] is the world’s leading platform of tools for creators to build and grow real-time games, apps, and experiences across multiple platforms, from mobile, PC, and console, to spatial computing. For more information, visit Unity.com.
Forward-Looking Statements
This publication contains “forward-looking statements,” as that term is defined under federal securities laws, including, in particular, statements about Unity’s plans, strategies and objectives. The words “believe,” “may,” “will,” “estimate,” “continue,” “intend,” “expect,” “plan,” “project,” and similar expressions are intended to identify forward-looking statements. These forward-looking statements are subject to risks, uncertainties, and assumptions. If the risks materialize or assumptions prove incorrect, actual results could differ materially from the results implied by these forward-looking statements. Further information on these and additional risks that could affect Unity’s results is included in our filings with the Securities and Exchange Commission (SEC) which are available on the Unity Investor Relations website. Statements herein speak only as of the date of this release, and Unity assumes no obligation to, and does not currently intend to, update any such forward-looking statements after the date of this publication except as required by law.
1 Source: Editor Analytics
Disclaimer: Data limited to LTS version, teams of 2-50 people, and 2021 onwards
2 Source: 2023 Statista Digital Market Insights report, 2023
3 Source: Unity Analytics and App Store
Disclaimer: Based on internally available median MAU figures of games that used Unity Analytics in 2023.
4 This data reports on over 200 games using Unity Ads, IAP, and analytics solutions.
5 Source: Unity Analytics Bigquery, Tapjoy BigQuery
Disclaimer: Games using Unity Analytics and a combination of Unity Ads and/or Tapjoy Offerwall, having at least 5,000 daily active users. Based on data between June 2023 and December 2023.
6 Source: CintTM survey 2023, 300 respondents
7 Source: CintTM survey 2023, 300 respondents
Contacts
Shirley Chu
Shirley.Chu@unity3d.com
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