Zenni Optical Releases Virtual Try-On Tool to Enhance Shopping Experience for Online Eyewear

New Facial Analysis Technology Shows Consumers Exactly How a Frame Will
Look and Fit On Their Face Before Purchase

NOVATO, Calif.–(BUSINESS WIRE)–Zenni
Optical,
the online optical industry leader, today announced the
full-scale launch of its 3D Virtual
Try-On feature
, which offers customers a true-to-life preview of
Zenni™ glasses on their face using a state-of-the-art facial analysis
tool.


The Zenni Virtual Try-On feature was created in partnership with
technology company DITTO. It enables consumers to use their mobile
device or computer camera to capture a short five-second video that
includes a 3D 180-degree scan of their face. Zenni’s mission to make
top-quality and fairly-priced eyewear accessible for everyone is a
reality thanks to the Virtual Try-On feature that is now available on
the Web, iOS™ and Android®.

To ensure accurate sizing and virtual orientation of their glasses,
users simply hold up any plastic credit card to their forehead or enter
their pupillary distance (PD), if available. Once a user’s face is
mapped, they can visually experiment with the more than 2,500 frame
options in Zenni’s catalog – virtually ‘trying on’ up to fifty different
pairs that are displayed on one page for convenient review. Users can
also see how frames look from multiple angles before finalizing their
purchase.

“Our Virtual Try-On feature significantly enhances the digital shopping
experience, building upon our goal to migrate more traditional retail
customers to the online opportunity at Zenni.com,” said Bai Gan, Chief
Product Officer for Zenni. “With Zenni’s extremely affordable point, we
believe that the Virtual Try-On feature will drive even greater consumer
confidence towards shopping for prescription glasses online.”

Since its launch in 2003, Zenni has offered a 2D “Frame Fit” feature
where consumers upload a digital picture of themselves for a visual
rendering of how the frames will look on their face. The launch of
Virtual Try-On now gives shoppers even more peace-of-mind when they are
looking for the right frames for their face.

For more information on Zenni’s Virtual Try-On Feature, visit https://www.zenni.com/tryon.

About Zenni

Zenni Optical pioneered the online eyewear business in 2003 to make
prescription eyewear affordable and accessible to everyone. Based in
Marin County, California, Zenni offers men, women, and children the
freedom to express their personal style and individuality through
high-quality prescription glasses and sunglasses. With its curated
collections and thousands of frames, Zenni has sold over 25 million
pairs of glasses since its founding. Zenni is proud to be the Official
Eyewear Partner of the Chicago Bulls
. For more information, visit www.zenni.com
or connect on Facebook,
Twitter,
Instagram
or Pinterest.

Contacts

Allison+Partners
Shane Collins, 415-277-4912
[email protected]
or
Zenni
Optical
Sean Pate, 415-226-1962 x250
[email protected]

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