The Mediterranean Tourism Foundation joins hand with WIR Group for the development of metaverse technology in the Mediterranean region
Jakarta, Indonesia–(Newsfile Corp. – June 28, 2022) – PT WIR Asia Tbk (WIR Group) – the leading Augmented Reality (AR), Virtual Reality (VR) and Artificial Intelligence (AI) technology company in Southeast Asia that holds 5 (five) global patents for AR registered with the Patent Cooperation Treaty (PCT) – has agreed to work with with the Mediterranean Tourism Foundation (MTF) to build “Metaverse for Mediterranean Countries”, starting from Malta and then followed by other Mediterranian countries that are MTF members. The MoU for this cooperation was signed by Andrew Agius Muscat, Secretary General of the Mediterranean Tourism Foundation and Yasha Chatab, Director, Group International Business and Government Relations of WIR Group in Malta, in the presence of Daniel Surya, President Commissioner & Co-Founder of WIR Group on Tuesday, June 14, 2022.
MTF is a non-profit and non-governmental organization that was incorporated under the laws of Malta. The MTF consistently promotes and encourages tourism growth in the Mediterranean region.
The appointment of WIR Group by MTF to develop metaverse platform for these Mediterranean countries is a form of global recognition for WIR Group with its capabilities and expertise. It is also an acknowledgment of WIR Group’s hard works to consistently innovate and develop technology, in line with its goal, which is “providing a livable world of metaverse for everyone.”
The Mediterranean region has long been recognized as one of the global tourism icons that plays a key role in driving the European Union economy, with a 30% share of the global tourism market and a 23% contribution to global tourism revenue.
According to the article “Over 60 Millennial Travel Statistics” (2022), when traveling, the digital technology-savvy Gen Z and Millennials generation tend to like experiences that are authentic and have strong cultural heritage values. The article also mentions that technology is often used to order travel services or products, where as many as 66 percent of the Millennials use digital technology via smartphones.
Data from another research conducted by Advisia also revealed that 69.35% of respondents from Gen Z showed a positive attitude towards the metaverse, and as many as 65.81% stated that they were willing to spend money on the metaverse.
“Looking at the data, we see that tourism development through the application of metaverse technology in Mediterranean countries will be a breakthrough and benchmark for determining the right strategy to target future tourists (NextGen tourists),” said Yasha Chatab.
Recently WIR Group was honored with an award in the Mediterranean Tourism Forum for its innovations and commitment in supporting tourism industry growth in Malta through the development of Augmented Reality (AR) technology and educational efforts to promote application of AR in tourism industry. The award was presented by President of Malta, George Vella to President Commissioner & Co-Founder of WIR Group Daniel Surya during the Gala Dinner of the 2022 Mediterranean Tourism Forum that was held on Monday, June 13, 2022 at the Mediterranean Conference Centre – Valetta, Malta.
About PT WIR ASIA Tbk
WIR Group is one of the pioneers in the Southeast Asian Augmented Reality (AR) technology industry that has developed solutions for numerous foreign companies by combining immersive technology such as Virtual Reality (VR) & Artificial Intelligence (AI). In one of its innovations called the Metaverse, WIR Group presents the metaverse world experience by putting forward elements of local wisdom in Indonesian culture.
As one of the metaverse software technology companies from Indonesia, WIR Group plans to introduce the Metaverse Indonesia prototype in November 2022. WIR Group has the vision to create a liveable world of metaverse for everyone towards the Web 3.0 era. Since 2009, WIR Group has completed thousands of projects and served clients in over 20 countries including the US, Germany, Spain, Nigeria, Singapore, Malaysia, Thailand, the Philippines, and Myanmar. WIR Group has received multiple international acknowledgments and accolades, such as the Excellent Communications Design Apps in the 2020 German Design Award, AR Best Campaign at the Augmented World Expo’s 7th Annual Auggie Awards in 2015 and 2016 at the Silicon Valley, Innovation 40 from The New Economy London in London Stock Exchange, and Metaverse Tech Companies to Watch in 2022 according to Forbes.
The Company and its Subsidiaries (“WIR Group”) has completed numerous projects in the field of education, publishing and gaming. In 2015, WIR Group expanded its scope to offer media/advertising services through its technology unit DAV, and retail trade service through the existing Mind Stores. In 2019, the Company established Minar technology unit through PT Mata Nilai Republik to develop AR geo location-based gaming. On April 4, 2022, PT WIR Asia Tbk officially listed its shares on the Indonesian Stock Exchange under ticker symbol WIRG.
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