Wilsonart Launches Playful, a Collection that Embodies a Fun-Loving Lifestyle

New Virtual Design Library Collection Is a Fusion of Colors, Patterns
and Styles

TEMPLE, Texas–(BUSINESS WIRE)–lt;a href=”https://twitter.com/hashtag/Cheerful?src=hash” target=”_blank”gt;#Cheerfullt;/agt;–Throughout 2019, Wilsonart, through its Virtual Design Library (VDL) of
print-on-demand patterns, is bringing the design community quarterly
collections of curated designs that fully embrace the concept of
individualism and personalization. This year’s second Collection, Playful,
is a fusion of colors and patterns that create a unique pop to any
space. The Collection offers a way to customize and personalize home
décor with youthful colors, lively patterns and a feeling of
lightheartedness.


“The importance of play for children has been well documented,” said
Andrea Flint, Sr. Product Designer at Wilsonart. “But today researchers
are examining the benefits play offers to adults. They are finding that
play is much more than ‘clowning around.’ Play can be a great way to
reduce stress and contribute to our overall well-being. How we play is
as unique as our own fingerprints. It can range from collecting stamps
to forming a book club or training to run a race. As designers, we
challenge ourselves to create environments that encourage balance and
well-being. The Playful Collection is one way we can infuse the notion
of play into our environments and create a décor that makes us smile.”

The Playful Collection includes 12 new and two existing patterns that
embody a fun-loving lifestyle. The Collection contains three two-toned
wood-inspired patterns that offer a pop of color and five wood looks
inspired by plywood, Birdseye Birch and Fumed Maple. Rounding out the
Collection are two abstract designs that include a colorful dot pattern
and a tonal geometric pattern. The new VDL Playful Collection is the
best of clean, bright design combined with unique wood looks.

Playful also features an expansion of Wilsonart’s distinctive Spectrum
series
, which pairs subtle, layered designs with vibrant colors.
Like the island the design is named after, Bonaire, a new Crossweave
pattern adds a splash of the Caribbean blue sea. Finally, this
Collection reintroduces two patterns from the current design library
that also embody the essence of Playful: Marmalade,
a citrusy tone on tone Crossweave and Maui
Falls
, a linear abstract pattern.

The Virtual
Design Library
is a boutique laminate solution that helps set any
space apart. The new Playful Collection not only emphasizes cheerful
colors and patterns along with unique and interesting woodgrains, it
also pairs each design with a fitting texture that elevates the
experience of interiors. From matte and silky smooth to casual rustic,
texture brings enhanced authenticity to each design. See how well the
new designs fit in healthcare, retail, hospitality and office settings
through the Wilsonart
Visualizer
. The Playful Collection
includes:

Bonaire – A Caribbean blue optical solid. This medium-scale pattern is
created using the Crossweave pattern.

Fumed Maple – A planked large-scale wood design. Unique features run
throughout the neutral smoked taupe colored design.

Interlocked Maple – A large-scale pattern with a natural maple wood
design overlapped by distressed graphic interlocking squares in white.

Interlocked Mint – A medium-scale tonal graphic design. The interlocked
pattern of squares are two shades of mint.

Happy Dots – A medium-scale pattern that is a white background with dots
of neutrals and bright colors in a grid like pattern.

Crimini Walnut – A large-scale wood inspired design. The walnut design
is full of large features in warm beige with darker brown wood graining.

Birdseye Birch – A medium-scale pattern with spalting and birdseye
features throughout the design. The wood design is a warm neutral beige
with darker brown features.

Grey Plywood – A large-scale plywood inspired design in a two-tone grey
colorway.

Natural Plywood – A large-scale plywood inspired design in a natural
untreated wood color.

Cobalt Ash – A large-scale abstracted ash wood design. This two-color
design has a white background and cobalt blue graining.

Teal Ash – A large-scale abstracted ash wood design. This two-color
design has a white background and teal blue-green graining.

Lime Ash – A large-scale abstracted ash wood design. This two-color
design has a white background and a lime green graining.

About Wilsonart
Wilsonart, a world leading engineered
surfaces company, is driven by a mission to create surfaces people love,
with service you can count on, delivered by people who care. The company
manufactures and distributes High Pressure Laminate, Quartz, Solid
Surface, Coordinated TFL and Edgebanding and other engineered surface
options for use in the office, education, healthcare, residential,
hospitality and retail markets. Operating under the Wilsonart®,
Resopal®, Polyrey®, Arborite®, Laminart®, Bushboard®, Shore®, Mermaid®,
Ralph Wilson®, KML® and Durcon® brands, the company continuously
redefines decorative surfaces through improved performance and
aesthetics. For more information, visit www.wilsonart.com
or connect with us on Facebook,
Houzz,
Pinterest,
Instagram,
Twitter,
LinkedIn
and YouTube.
For more information visit. www.wilsonart.com
or call 1-800-433-3222 to speak to a Wilsonart representative.

Contacts

Tammy Weadock
tammy.weadock@wilsonart.com
(254)
207-3444

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