SAN FRANCISCO & OAKLAND, Calif.–(BUSINESS WIRE)–The back-to-back NBA Champion Golden State Warriors, Chase Center and
Williams-Sonoma, Inc., a leading specialty retailer of high-quality
products for the home, announced today a partnership for Williams-Sonoma
to be the Official Furniture and Home Design Partner of the Warriors.
“The process to identify Williams-Sonoma as the furniture and décor
provider for Chase Center ended up being a simple one,” said Warriors
Executive Brandon Schneider. “They understand the value and importance
in providing quality products that will create an atmosphere to deliver
the best possible experience for fans attending events at Chase Center.
We are thrilled to partner with a world class brand based right here in
Under the partnership, Williams-Sonoma, Inc. will furnish multiple areas
at Chase Center, the Warriors’ new 18,064-seat, privately financed
sports and entertainment arena in San Francisco’s Mission Bay
neighborhood, including courtside lounges, multiple bar spaces, the club
suites and the Warriors Corporate Offices. The Williams-Sonoma Inc.
Family Lounge, designed for the family and friends of Warriors’ players,
will feature a curated collection of furniture and décor from
Williams-Sonoma’s family of brands, with exclusively designed pieces
that showcase the company’s leadership in product innovation and
“We are thrilled to be collaborating with the Golden State Warriors, one
of the most successful teams in the NBA, based right here in our home
town of San Francisco. Our shared vision for this partnership is to
create a comfortable, high-design, high-quality experience and we are
uniquely positioned to bring this vision to life with our in-house
design expertise and flexible direct-sourcing model,” said Laura Alber,
President and CEO of Williams-Sonoma, Inc. “This opportunity is also an
unparalleled launching pad for our new Business-to-Business division and
one example of the strategic long-term relationships we are building.”
In addition to the furnishings at Chase Center, Williams-Sonoma, Inc.
and the Warriors will collaborate on a community platform that will
focus on youth education. The two organizations will also produce a
multi-segment content series, featuring various cooking and home
redesign projects with representatives of the Warriors. Later in the
year, Williams-Sonoma, Inc. and the Warriors will launch a co-branded
exclusive product line featuring home decoration and kitchenware items
that will be available for purchase through select channels.
ABOUT GOLDEN STATE WARRIORS
The Golden State Warriors
organization, currently in its 73rd season, is a charter member of the
National Basketball Association. Founded in 1946, the Warriors called
the city of Philadelphia home for 16 memorable years before moving to
the West Coast in 1962 to become the San Francisco Warriors and
ultimately, in 1971, the Golden State Warriors when the team moved
across the Bay to its current home in Oakland. The team’s storied
history includes six NBA Championships, an NBA-record 73 wins during the
2015-16 season, six of the NBA’s 50 Greatest Players and 26 members of
Naismith Memorial Basketball Hall of Fame. For more information on the
Golden State Warriors, please visit warriors.com.
For more information on the Golden State Warriors, visit warriors.com.
ABOUT WILLIAMS-SONOMA, INC.
Williams-Sonoma, Inc. is a
specialty retailer of high-quality products for the home. These
products, representing distinct merchandise strategies — Williams
Sonoma, Pottery Barn, Pottery Barn Kids, West Elm, Pottery Barn Teen,
Williams Sonoma Home, Rejuvenation, and Mark and Graham — are marketed
through e-commerce websites, direct-mail catalogs and retail stores.
These brands are also part of The Key Rewards, our free-to-join loyalty
program that offers members exclusive benefits across the
Williams-Sonoma family of brands. We operate in the U.S., Puerto Rico,
Canada, Australia and the United Kingdom, offer international shipping
to customers worldwide, and have unaffiliated franchisees that operate
stores in the Middle East, the Philippines, Mexico and South Korea, as
well as e-commerce websites in certain locations. In 2017, we acquired
Outward, Inc., a 3-D imaging and augmented reality platform for the home
furnishings and décor industry.
For more information on Williams-Sonoma, Inc., visit www.williams-sonomainc.com.
Raymond Ridder (510) 986-5384 / [email protected]
– Golden State Warriors/Chase Center
Lisa Goodwin (510) 986-2253 / [email protected]
– Golden State Warriors/Chase Center
Elise Wang (415) 616-8571 / [email protected]
– Williams-Sonoma, Inc.