Burke to Lead JustFab’s Omni-Channel Marketing Growth Initiatives
EL SEGUNDO, Calif.–(BUSINESS WIRE)–TechStyle Fashion Group, the global fashion retailer known for its membership-based digital brands Fabletics, Savage X Fenty, JustFab, ShoeDazzle and FabKids, announced today the appointment of Daria Burke to Chief Marketing Officer of JustFab, the company’s fast-growing apparel, shoes and accessories brand.
As CMO, Burke will be responsible for JustFab’s global brand awareness and positioning, overseeing all marketing functions across channels and geographies. As part of her role, she will lead and develop JustFab’s customer acquisition strategy, responsible for driving global membership growth and revenue for the brand. Burke will work closely with the company’s data science and media measurement teams to ensure JustFab marketing initiatives leverage the latest customer analytics, trends and other insights.
“Daria is a veteran digital strategist who brings to JustFab extensive experience leading integrated marketing programs within the retail and fashion industries,” said Laura Joukovski, President of Global Fashion Brands. “I’m thrilled to bring her on board at such a pivotal moment for JustFab, as we leverage new exciting opportunities to grow our existing presence while expanding into new markets.”
Burke joins JustFab following years spent building iconic fashion and beauty brands through innovative marketing initiatives. Most recently, Burke led fashion and retail advertising partnerships at Facebook, where she developed brand and performance marketing solutions for advertisers across Facebook and Instagram and evangelized emerging technologies such as native checkout, augmented reality and artificial intelligence-driven customer messaging.
Prior to joining Facebook, Burke served as Head of Beauty Strategy, Innovation and Experience at CVS, leading omni-channel growth initiatives and serving as an architect of the BeautyIRL concept. Burke was one of the 10 founding team members of Rent the Runway, where she contributed to the brand’s rapid growth. Earlier in her career, she served in a series of marketing roles of increasing responsibilities at some of the world’s leading beauty brands, including Estée Lauder, Lancôme and Yves Saint Laurent Beauté. Daria holds a Bachelor of Arts from the University of Michigan and a Master of Business Administration from the New York University Stern School of Business.
ABOUT TECHSTYLE FASHION GROUP
TechStyle Fashion Group is a global fashion and lifestyle company founded in 2010 to deliver access, quality and style for unprecedented value. TechStyle Fashion Group uniquely merges advanced technology with the latest fashion trends to offer an entirely new shopping experience to millions of customers worldwide, including five million VIP Members, through a portfolio of apparel, accessories and shoe brands. TechStyle Fashion Group is reimagining the business of fashion through data, personalization and vertical integration to benefit the modern shopper. TechStyle Fashion Group’s brands include JustFab, Fabletics, Savage X Fenty, ShoeDazzle and Fabkids, and are available in 12 countries: the U.S., Canada, the United Kingdom, Germany, France, Spain, Sweden, Denmark, Netherlands, Australia, Belgium and Austria.
ICR for TechStyle Fashion Group