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Rabble Wine Company Blazes New Ground as One of the First US Wine Companies to Accept Digital Currencies for Wine Purchases

PASO ROBLES, Calif.–(BUSINESS WIRE)–#PasoRoblesWine–Rabble Wine Company, a self-proclaimed disorderly mob, mobilized by a desire for change, is now accepting over 40 cryptocurrencies through its newly developed website and at its Tooth and Nail Winery tasting room in Paso Robles. In addition to traditional credit and debit card purchases, Rabble Wine Company now offers all US customers the option to purchase wine with digital currency payments, such as Bitcoin, Litecoin, Ethereum and XRP through an integration with the CoinPayments platform.

“I created Rabble Wine Company to challenge the status quo, throwing out the rule book of wine as we know it, in order to express freedom. This philosophy and mindset are at the heart of who we are at Rabble Wine Company and as a result we’re always looking for new ways to innovate. Cryptocurrencies have ushered in a new era for purchasing items that challenge what we assign value to and how we trade in the digital world. Adding digital currency to our accepted payments is one more example of how Rabble Wine Company pushes the boundaries,” says owner Rob Murray.

Digital Currencies are in the early stages of mainstream adoption. A Harris Poll survey found that 27% of 18 to 34-year-olds are “very” or “somewhat” likely to purchase bitcoin within the next five years. Rabble Wine Company always seeks to be at the forefront of new developments and technology. In addition to accepting digital currencies for wine purchases, last year Rabble Wine Company rolled out an augmented reality app that brings the wine labels to life.

Caine Thompson, Rabble Wine Company President explains, “I believe digital currencies will play a significant role in our financial systems as further applications arise from blockchain technology.” He quips, “If people want to trade in a digital currency, then why wouldn’t we at Rabble Wine Company accept this form of trade?”

About Rabble Wine Company:

Rabble Wine Company is a family of wines united by one purpose to take you far beyond the status quo. Often polarizing but never ignored, our wines are the milestones of an unlikely journey. Join us – we are just getting started. The home of Rabble Wine Company is at Tooth & Nail winery on the west side of Paso Robles, which is one of the most visited wineries in California. Rabble Wine Company stays true to its name, by challenging industry norms. For digital currency payments and more information, visit the Rabble Wine Company website at Check out Rabble Wine Company on Instagram and Twitter, along with Tooth and Nail Winery on Instagram, Facebook and Twitter.


Patricia Denci

Double Forte Wine

(401) 965-9125


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