Phobio Expands Canadian Presence; Appoints Telecom Industry Professional to Continue to Promote its Omni-Channel Trade-In Software Platform

Raj Doshi Joins Phobio as Executive Consultant to Boost Awareness and Expand Canadian Business with Telecom Service Providers and Technology Distribution Partners

ATLANTA–(BUSINESS WIRE)–Phobio, the omni-channel trade-in service that allows for simplified consumer and business technology device upgrades, today announced that Raj Doshi will join the organization as an executive consultant to provide strategic and business advisory services as it continues to disrupt the Canadian trade-in market.

Doshi is a business executive with over 30 years’ experience in the telecom industry. He has provided leadership in corporate roles where he defined strategic priorities by leveraging customer insights and organizing businesses for optimal success.

His joining the Phobio organization comes on the heels of SaskTel (the leading Information and Communications Technology provider in Saskatchewan Canada) selecting Phobio’s omni-channel trade-in software platform to be implemented in all its corporate and dealer retailer locations. Phobio is already supporting trade-in programs in the Canadian market at Videotron, Loblaws, Staples, and Apple.

Upon meeting the team, Doshi states he “was immediately impressed by their shared spirit of innovation, and extreme focus on improving the customer experience while creating new efficiencies.”

Phobio enables the buyback and recapture of smartphones, tablets, computers, accessories, and any other pre-owned technology device in exchange for payment and/or recycling. Additionally, all devices and data always are kept secure.

Once trade-in devices are received and examined, all data is erased. When data erasure cannot be performed, Phobio will recycle the device instead of reselling it. Every year, the company prevents over 500 metric tons of electronic waste from entering landfills.

“I’m thrilled that Phobio has selected me to join at this exciting time in their business,” commented Doshi. “Phobio is the fastest-growing company in this space by a wide margin. I’m really looking forward to helping this fast-growing company continue its expansion in the Canadian market.”

“For many years, we’ve admired Raj’s accomplishments in the industry and his great success in spotting and leveraging emerging technology,” said Stephen Wakeling, CEO and Co-Founder of Phobio. “There was no question in selecting him to join our team.”

Working from offices in Canada, Doshi will provide overall marketing and business strategy direction for the Phobio Canadian team.

To learn more about Phobio, visit:

About Phobio

Headquartered in Atlanta with offices in Tokyo, Hong Kong, Toronto and Sydney, Phobio offers software and services that enable brands to transform how they engage with customers and employees and disrupt their respective marketplace. Founded in 2010, the company’s omni-channel software platform automates and optimizes the process for trading in electronic devices. For more information, visit:



Erin Cunningham

Springboard PR

[email protected]

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