Digital Media Net - Your Gateway To Digital media Creation. News and information on Digital Video, VR, Animation, Visual Effects, Mac Based media. Post Production, CAD, Sound and Music
Categories: News

Perfect Corp. and Alibaba Group Enter a Strategic Partnership Bringing Advanced Beauty AR Solutions to Tmall and Taobao

NEW YORK–(BUSINESS WIRE)–#AI–The world’s leading augmented reality (AR) beauty company, Perfect Corp. is delighted to announce a new global strategic partnership with the Alibaba Group. Perfect Corp. has seamlessly integrated its advanced YouCam Makeup AR virtual try-on technology into Taobao and Tmall online shopping experience, elevating the beauty shopping journey by bringing innovative new virtual tryouts to consumers in China.


Alibaba and Perfect Corp. have identified strong synergies in the fast-growing demand for online beauty shopping powered by beauty tech innovations. With the consumer’s increasing demand for virtual product try-on experiences, Alibaba recognizes Perfect Corp.’s superior advances in the development of AR technologies across all beauty categories including cutting-edge AR makeup styles, lipsticks (seven textures, single color, two-tone color, and ombré shades), blush, eyeliner, eyelashes, eyeshadow and complete makeup looks integrated across Alibaba’s e-Commerce platforms. Consumers can now experience seamless AR try-before-you-buy shopping on Tmall.

Through this strategic partnership, Perfect Corp.’s beauty AR solution aims to increase consumer engagement with beauty products while shopping at Taobao and Tmall and boost online sales conversion to improve overall customer satisfaction.

“In the next three years, innovative technology will be the key to driving increased sales. Especially in the beauty industry, technology will bring the biggest change for young generations to purchase products,” said Mike Hu, GM of Tmall FMCG, Alibaba Group. “We need the innovative technology to level up the consumer experience, and also the product experience, shopping experience to fulfill the demands of our customers. We congratulate to Alice and to her team at Perfect Corp. for their great achievement in AI and AR technology development in such short period of time and for their continuous innovation in the beauty technology and business. We are very pleased to be partnering with Perfect Corp. and we see a great future in the team.”

“China is one of the major markets in the beauty industry. The groundbreaking strategic partnership with Alibaba group had positioned Perfect Corp.’s Beauty SaaS solutions as the recognized solution for global brands in digital transformation,” said Perfect Corp. CEO and founder, Alice Chang. “The partnership is an industry game changer, forging an innovative relationship between global brands and consumers. It upholds that Perfect Corp. is the world leading beauty tech service provider, guiding the industry to new heights and helping Alibaba transform its online and offline shopping experience.”

Perfect Corp. Beauty SaaS solutions deliver a completely reimagined consumer beauty journey for all brands, retailers, and beauty shoppers alike.

App Availability

YouCam Makeup is available for free download on the App Store and Google Play.

About Perfect Corp.

With over 750 Million downloads globally, Perfect Corporation is dedicated to transforming how consumers, content creators and beauty brands interact together through AI and AR technologies. Our experienced team of engineers and beauty aficionados are pushing the frontiers of technology to create the beauty platform of the future – a fluid environment where individuals express themselves, learn the latest about fashion and beauty, and enjoy instant access to the products from their favorite brands. Further information about Perfect Corp. can be found at perfectcorp.com

Contacts

Press
Corporate: Tony Tsai at press@perfectcorp.com or by phone at: +886-2-8667-1265, ext. 2167

USA: Lindsay London at contact_pr@perfectcorp.com or by phone at +1 (212) 929-7979

Japan: Ryusho Hosaka at contact_pr_jpn@perfectcorp.com or by phone at: +81-3-5875-6651

China: Celine Lo at celine_lo@perfectcorp.com or by phone: + 86 1582 112 8182

Europe: Sylvain Delteil at contact_pr_uk@perfectcorp.com

Staff

Recent Posts

Cisco Investments and Third Culture Capital Among Notable Investors in Voiceitt’s Latest Funding Round to Scale its Accessible Speech Recognition

Latest funding round accelerates commercialization of leading voice tech startup’s next-generation technology and expands its…

2 hours ago

Global Smartphone Shipments Continue to be Impacted by Slowed Demand and Setbacks in China, According to IDC Tracker

NEEDHAM, Mass.--(BUSINESS WIRE)--#Android--An updated forecast for the worldwide smartphone market from International Data Corporation (IDC)…

2 hours ago

凯悦继续实施轻资产增长战略,计划收购Dream Hotel Group

此次收购将为凯悦新增专注于充满活力的餐饮和夜生活体验的快速增长品牌组合,扩大凯悦独特的生活方式酒店服务 芝加哥--(BUSINESS WIRE)--(美国商业资讯)--凯悦酒店集团(Hyatt Hotels Corporation, NYSE: H)和Dream Hotel Group宣布达成一项协议,由凯悦旗下关联公司收购包括Dream Hotels、The Chatwal Hotels和Unscripted Hotels品牌在内的Dream Hotel Group旗下生活方式酒店品牌和管理平台,以及分布在美洲、欧洲和亚洲的一些首要酒店市场的酒店。…

5 hours ago

凱悅繼續實施輕資產成長策略,計畫收購Dream Hotel Group

此次收購將為凱悅新增專注於充滿活力的餐飲和夜生活體驗的快速成長品牌組合,擴大凱悅獨特的生活風尚酒店服務 芝加哥--(BUSINESS WIRE)--(美國商業資訊)--凱悅酒店集團(Hyatt Hotels Corporation, NYSE: H)和Dream Hotel Group宣佈達成協議,由凱悅旗下關係企業收購包括Dream Hotels、The Chatwal Hotels和Unscripted Hotels品牌在內的Dream Hotel Group旗下生活風尚酒店品牌和管理平臺,以及分佈在美洲、歐洲和亞洲的一些首要酒店市場的酒店。…

5 hours ago

FashWire Announces 2022 Finalists Selected to Take Part in its Coveted FastPitch Competition

12 marketplace brands will take the virtual stage to compete for $10,000 and priceless advice…

17 hours ago

Hyatt Zilara Debuts in Riviera Maya

Hyatt Zilara Riviera Maya welcomes adult guests to savor the moment in a modern 70-acre…

23 hours ago