Digital Media Net - Your Gateway To Digital media Creation. News and information on Digital Video, VR, Animation, Visual Effects, Mac Based media. Post Production, CAD, Sound and Music

M.A.D Solutions Pens Exclusive Dolby Atmos Mixing Deal With AlexProMix

Africa-based Music Distributor and Publisher Aims to Elevate its Customers Productions with Immersive Audio Options for Leading Music Streaming Platforms

LOS ANGELES, JANUARY 24, 2023 ― As a specialist in immersive mixes, AlexProMix is one of the industry’s go-to brands for Dolby Atmos Music. Led by professional Music Producer and Mixing Engineer, Alex Solano, the company has gone all-in on the rise of immersive audio in the music industry. With top music streaming platforms recently adding Dolby Atmos to their user libraries, leaders at Africa-based music distributor and publisher, M.A.D Solutions, knew they would have to make the jump as well. This resulted in a deal between AlexProMix and M.A.D Solutions that established Solano as the company’s exclusive Dolby Atmos mixer.

As a leading music distribution, publishing, digital marketing and label service provider, M.A.D Solutions looks for ways to help its clients stay ahead of the latest music production curves. To ensure its artists get the best exposure possible, M.A.D Solutions will call on AlexProMix to create Dolby Atmos mixes for all artist tracks, from new releases to back catalogs.

Already a certified mixer with Universal Music Group and Warner Music group, AlexProMix has quickly become the go-to Atmos mixing company for various record labels, including Atlantic Records, Photo Finish, CINQ Music and EMPIRE.

In signing this exclusive deal, M.A.D Solutions has secured a long-term relationship with an already acculturated partner in its catalog. The adoption rate for Dolby Atmos is growing at an impressive speed among the world’s leading music platforms. This partnership will further ensure that M.A.D Solutions’ clients stay ahead of the curve and build their presence in Dolby Atmos.

According to Solano, this deal will prove to be an incredible advantage to M.A.D Solutions and its clients. “Dolby Atmos is well on its way to becoming the music industry standard,” he says. “As a result, the format needs to be added to artists’ development strategies. Having Dolby Atmos helps them get more exposure and makes more of an impact on music streaming platforms, which can help artists on the rise. It not only enables them to compete on these very platforms, but also ensures they provide their listeners with the best-quality sound available. There is momentum in spatial audio, and no music company or artist should miss it.”

With offices in South Africa, Nigeria, America and Canada, M.A.D Solutions works with artists such as Reekado Banks, P-Square and Simi―most notably overseeing the work of many African artists in their push to global popularity. Additionally, with some analysts forecasting that Africa will be the top region for emerging artists, M.A.D Solutions’ foray into immersive music could further secure the company’s place as a leading global music distributor. 

vanessabishop

Recent Posts

Using Banuba SDKs Gives Businesses an Advantage in the Case of TikTok Ban

If the US Congress ends up banning TikTok, companies using Banuba Video Editor SDK/API will…

1 hour ago

LIGHTSPEED STUDIOS Showcases Innovations in Game Development at GDC 2024

LIGHTSPEED STUDIOS outlines its commitment to pushing the boundaries of game development, sharing insights into…

7 hours ago

China Literature Announces 2023 Annual Results

HONG KONG, March 18, 2024 /PRNewswire/ -- China Literature Limited ("China Literature" or "the Company",…

7 hours ago

2024 Game Developers Conference Opens Today at San Francisco’s Moscone Convention Center

World’s Longest-Running Professional Game Industry Event Kicks off 38th Edition; Attendees Can Expect a Week…

14 hours ago

Spring Blossoms at the Macy’s Flower Show ®

Macy’s Flower Show featuring Christian Dior Parfums will engage and inspire the senses at Macy’s…

14 hours ago

2024 Unity Gaming Report Highlights Game Studios’ Continued Resilience As They Boldly Stretch Resources Amidst Shifting Market Forces

Developers Are Adapting With AI Adoption, Revenue Diversification, And Increased Multiplayer And Multiplatform Investment Unity…

14 hours ago