Digital Media Net - Your Gateway To Digital media Creation. News and information on Digital Video, VR, Animation, Visual Effects, Mac Based media. Post Production, CAD, Sound and Music
Categories: News

LoopMe Brings In-App Creativity to Life as Official Partner of Cannes Lions 2022

LoopMe’s exclusive augmented reality experience at Festival of Creativity enables brands and creatives to unleash new technology advances

LONDON & NEW YORK–(BUSINESS WIRE)–LoopMe, a leading brand-focused mobile advertising platform, today announced its official partnership with Cannes Lions. Bringing a new level of in-app creativity across screens to the International Festival of Creativity 2022, LoopMe will highlight how mobile can bridge the gap between digital and in-person experiences at the show, held in Cannes, France, June 20-24, 2022.

As part of the partnership, LoopMe is providing an exclusive, mobile in-app Augmented Reality (AR) experience for attendees. When mobile device users download the free LoopMe AR app, they will be able to summon a virtual Cannes lion character that interacts with their physical surroundings, either unleashing the lion in the palm of their hand, or releasing it into the wild.

“Cannes Lions has always been about exploring what is possible in creativity and technology, and we’re thrilled to get inside the hearts and minds of creatives by showcasing the latest opportunities for cutting-edge technology,” said Stephen Upstone, CEO and co-founder of LoopMe. “As our digital and physical worlds continue to merge, we see endless interest and opportunity for brands to integrate more immersive experiences into their storytelling, and to up-level consumer sentiment through the gamification of ads. LoopMe’s AR experience for Cannes Lions is one demonstration of how ‘creative in the palm of your hand’ can empower brands to leverage new opportunities presented by the metaverse within a premium in-app environment.”

LoopMe joins a wide variety of official partners at Cannes Lions, including household brands ranging from McDonald’s, to Disney, to Amazon, to Meta, and many other market leaders shaping today’s creative landscape. The Cannes Lions International Festival of Creativity debuted in 1954, and has since drawn tens of thousands of delegates each year to “learn, network, and celebrate” creativity in brand communication. In addition to its partnership status, LoopMe is also an event sponsor and exhibitor (booth location Rue Interieure within Palais I).

LoopMe’s AR app for Cannes Lions is now available for free download. The immersive experiences will be offered throughout the Cannes Lions event venue. To download the app, please visit http://loopme.com/lion. To download the app via the App Store, please visit: https://apps.apple.com/app/id1628094474 and via the Google Play store please visit: https://play.google.com/store/apps/details?id=com.LoopMe.LoopMeAR.

About LoopMe

LoopMe, a leading outcomes-based platform, closes the loop on digital advertising. By leveraging AI to optimize media delivery in real-time, we drive measurable uplift for business outcomes and more effective advertising across online and offline marketing goals, including brand lift, purchase intent, consideration, foot traffic and sales. LoopMe was founded in 2012 with the mission to create better consumer experiences through innovation, powered by data, in order to bring people and brands together. The company is headquartered in the UK, with 15 global offices across New York, Boston, Atlanta, Chicago, Detroit, San Francisco, Los Angeles, Toronto, Singapore, Sydney, Tokyo, Dnipro, Krakow and Hong Kong. LoopMe’s venture investors included Mayfair Equity Partners and BGF. For more information, please visit www.loopme.com.

Contacts

Rachel Conforti

rachelc@loopme.com

Staff

Recent Posts

UC Berkeley FHL Vive Center Teams Up with BeamNG

BERKELEY, Calif.--(BUSINESS WIRE)--FHL Vive Center for Enhanced Reality at the University of California, Berkeley, an…

3 hours ago

Mark Cuban Backs Overplay, the No-Code Game Creation Platform, Following Shark Tank Appearance

Overplay Secures Game-Changing Investment from Mark Cuban on Shark Tank, Set to Bring Casual Game…

9 hours ago

Metals Acquisition Limited Provides Notice of 2023 Annual Report and Conference Call Details

ST. HELIER, Jersey--(BUSINESS WIRE)--Metals Acquisition Limited ARBN 671 963 198 (NYSE: MTAL; ASX: MAC), a…

10 hours ago

Approov, PreEmptive Partner For Comprehensive, Effective Mobile Security – Regardless of App Store – to Protect Mobile Ecosystem As EU DMA Takes Effect

EU Digital Markets Act (DMA) demands that developers protect side-loaded apps and apps offered via…

10 hours ago

Common Vulnerabilities to Analyze in a Web Security Audit

In the realm of cybersecurity, a web security audit is not just a procedure—it's a…

10 hours ago

Game Developers Conference 2024 Successfully Brought Together Nearly 30,000 Attendees for a Week of Connecting and Learning

GDC Will Return to the Moscone Center March 17-21, 2025 Conference Featured 1,000+ Speakers, 325…

1 day ago