KRK is proud to have been one of the sponsors that presented this year’s Latin Alternative Music Conference (LAMC) Discovery Award. Each year, this award recognizes up-and-coming artists that possess unique talent and an original sound. This year, the winner of the LAMC 2021 Discovery Award goes to maye and Pachyman.
Born in Venezuela and raised in Miami, singer/songwriter maye writes lyrics that reflect the romantic nostalgia of Billie Holiday, with hints of Sade and a sultry pop sound that references Miami heat. Puerto Rican artist Pachyman is based in Los Angeles and his music is influenced by classic dub/reggae sounds. Both maye and Pachyman received a prize package that included KRK studio monitors and headphones.
“The 22nd Annual LAMC has been yet another exciting event with the conference going fully virtual for the second year in a row,” says Sterling Doak, Director of Marketing for Gibson. “Referred to as ‘the Sundance of Latin music,’ the LAMC serves as a continuous indicator of what is up and coming, and each year recognizes artists that show original talent and sound. With their unique music and exceptional talent, maye and Pachyman stood out from the crowd and are extremely deserving of this award. We wish this year’s Discovery artists much success in the next steps of their careers.”