Digital Media Net - Your Gateway To Digital media Creation. News and information on Digital Video, VR, Animation, Visual Effects, Mac Based media. Post Production, CAD, Sound and Music
Categories: News

iQIYI Jointly Sponsors Hatsune Miku 2019 China Concert Tour to Tap into the Commercial Value of Two-dimensional Culture Industry

BEIJING, Nov. 7, 2019 /PRNewswire/ — Japanese virtual idol Hatsune Miku’s 2019 China Concert Tour, which is jointly sponsored by iQIYI, Inc (“iQIYI” or the “Company”), an innovative market-leading online entertainment service in China, officially launched recently. The Japanese virtual idol will hold concerts in Shanghai, Chengdu, Beijing and Guangzhou from November 2 to 24. This is the first time that iQIYI is involved in an offline concert tour for Hatsune Miku, marking another milestone in iQIYI’s attempt to develop the two-dimensional pan-entertainment industry following its collaboration with iQIYI’s original virtual band RiCH BOOM and band member PRODUCER C at the iQIYI Scream Night concert.

With 600 million fans worldwide, Hatsune Miku was the opening act for Lady Gaga’s world tour and has expanded her commercial footprint in many areas including music, fashion, advertising and gaming. iQIYI’s collaboration with Hatsune Miku once again highlights its strategic planning and business capabilities in the two-dimensional pan-entertainment industry.

iQIYI maximizes commercial value of two-dimensional content through its diversified business model 

Capitalizing on its large membership base and comprehensive library of high-quality animation IP, iQIYI has developed several monetization approaches in the two-dimensional pan-entertainment industry to unleash the commercial value of high-quality content. In 2015, iQIYI provided an exclusive live broadcast of Hatsune Miku’s first concert in mainland China. The concert’s livestream page reached over 1.5 million in traffic. At the same time, iQIYI was also exploring online content monetization strategy for this world-renowned virtual animation IP. This year, iQIYI was directly involved in the preparation of Hatsune Miku’s offline concert, as well as its ticket revenue sharing, providing fans with a one-stop pan-entertainment experience.

iQIYI carries out cross-industry chain investment and teams up with renowned national and international content creators

Committed to growing business in the entertainment industry in recent years, iQIYI has continuously been exploring and developing influential quality contents in the field of drama, variety show, film and animation. Leveraging on the business model covering the entirety of the company’s entertainment offerings, iQIYI has established an IP-focused entertainment ecosystem through its “Apple Orchard” business model. Having access to extensive resources including comics, animation and literature, iQIYI is also actively building a two-dimensional pan-entertainment ecosystem that covers animation, film, gaming and location-based entertainment, tapping into the market of animation adaption, game development and offline entertainment offering.

In addition, iQIYI has also partnered with renowned national and international names in the area of film, game and live broadcast to improve its content ecosystem. For example, iQIYI and Viacom International Media Networks jointly produced the 3D animated series Deer Run, targeting an international audience. The Croods, a mobile game produced and released by iQIYI, topped the free games chart of Apple’s Chinese App Store on the day of its release in 2019 and at one stage reached 500,000 in daily downloads for its Android version. Meanwhile, iQIYI has forged long-term and stable cooperation with companies including DeNA, Shueisha, Toei Animation and TV Tokyo.

Drawing on the successful experience accumulated through the live broadcasts of Hatsune Miku concerts, iQIYI officially experimented with an offline cooperation this year in an effort to push for synergy between online and offline quality two-dimensional content and boost creation of content ecology. This in turn would help create more possibilities for monetization of the two-dimensional industry and give rise to more new directions to navigate regarding the development of the entire animation industry.

About iQIYI, Inc.                                               

iQIYI, Inc. is an innovative market-leading online entertainment service in China. Its corporate DNA combines creative talent with technology, fostering an environment for continuous innovation and the production of blockbuster content. iQIYI’s platform features highly popular original content, as well as a comprehensive library of other professionally-produced content, partner-generated content and user-generated content. The Company distinguishes itself in the online entertainment industry by its leading technology platform powered by advanced AI, big data analytics and other core proprietary technologies. iQIYI attracts a massive user base with tremendous user engagement, and has developed a diversified monetization model including membership services, online advertising services, content distribution, live broadcasting, online games, IP licensing, online literature and e-commerce.

View original content to download multimedia:http://www.prnewswire.com/news-releases/iqiyi-jointly-sponsors-hatsune-miku-2019-china-concert-tour-to-tap-into-the-commercial-value-of-two-dimensional-culture-industry-300953719.html

SOURCE iQIYI, Inc.

Staff

Recent Posts

BNSF Railway builds upon safety record by utilizing virtual reality for training

FORT WORTH, Texas--(BUSINESS WIRE)--As the railway industry continues to power the American economy with sustainable…

4 hours ago

Keypoint Intelligence Unveils the Industry’s First Global DTF Forecast Report: Navigating the Future of Direct-to-Film Technology

March 28, 2024, Fairfield, NJ – Keypoint Intelligence, the global data and market intelligence leader…

11 hours ago

UC Berkeley FHL Vive Center Teams Up with BeamNG

BERKELEY, Calif.--(BUSINESS WIRE)--FHL Vive Center for Enhanced Reality at the University of California, Berkeley, an…

17 hours ago

Mark Cuban Backs Overplay, the No-Code Game Creation Platform, Following Shark Tank Appearance

Overplay Secures Game-Changing Investment from Mark Cuban on Shark Tank, Set to Bring Casual Game…

23 hours ago

Metals Acquisition Limited Provides Notice of 2023 Annual Report and Conference Call Details

ST. HELIER, Jersey--(BUSINESS WIRE)--Metals Acquisition Limited ARBN 671 963 198 (NYSE: MTAL; ASX: MAC), a…

24 hours ago

Approov, PreEmptive Partner For Comprehensive, Effective Mobile Security – Regardless of App Store – to Protect Mobile Ecosystem As EU DMA Takes Effect

EU Digital Markets Act (DMA) demands that developers protect side-loaded apps and apps offered via…

24 hours ago