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Featuring a Stunning Pro Display, A13 Bionic, Cutting-Edge Pro Camera System and Longest Battery Life Ever in iPhone with iPhone 11 Pro Max
CUPERTINO, Calif.–(BUSINESS WIRE)–Apple® today announced iPhone® 11 Pro and iPhone 11 Pro Max, a new pro line for iPhone that delivers advanced performance for users who want the very best smartphone. The new Super Retina® XDR display is a pro display with the brightest display ever in an iPhone. The powerful Apple-designed A13 Bionic chip provides unparalleled performance for every task while enabling an unprecedented leap in battery life to easily get through the day. A new triple-camera system provides a pro-level camera experience with an Ultra Wide, Wide and Telephoto camera, delivering huge improvements to low-light photography and offering the highest quality video in a smartphone that is great for shooting action videos.
iPhone 11 Pro and iPhone 11 Pro Max come in four gorgeous finishes including a beautiful new midnight green, and will be available for pre-order beginning Friday, September 13 and in stores beginning Friday, September 20.
“iPhone 11 Pro and iPhone 11 Pro Max are the most powerful and advanced smartphones we have ever made. They are packed with sophisticated technology that pros can count on to get their work done, and for anyone who wants the very best device made, even if they are not a pro,” said Phil Schiller, Apple’s senior vice president of Worldwide Marketing. “iPhone 11 Pro has the first triple-camera system in iPhone and is far and away the best camera we’ve ever made, it provides our customers with great range of creative control and advanced photo and video editing features in iOS 13. The Super Retina XDR is the brightest and most advanced display in iPhone and the A13 Bionic chip sets a new bar for smartphone performance and power efficiency.”
Pro Design and Display
iPhone 11 Pro and iPhone 11 Pro Max have a textured matte glass back and polished stainless steel band, and come in four stunning finishes including a beautiful new midnight green. The most powerful devices are also designed to be durable — iPhone 11 Pro and iPhone 11 Pro Max feature the toughest glass ever in a smartphone and are rated IP68 for water resistance up to 4 meters for up to 30 minutes, and are protected against everyday spills including coffee and soda.1
The new Super Retina XDR display, a custom-designed OLED, provides users an immersive HDR viewing experience for movies and other high-definition content with up to 1,200 nits brightness. Super Retina XDR features wide color support with system-wide color management and True Tone® to offer a more natural viewing experience. With a 2 million-to-one contrast ratio with true blacks, pro users can enjoy a more vivid viewing experience for HDR videos and photos, and the Super Retina XDR display is even more power efficient. Customers can interact with their favorite apps in a quick, seamless way with Haptic Touch deeply integrated across iOS 13 to provide app shortcuts for everyday tasks right from the Home screen, including taking a selfie in Camera, checking an appointment in Calendar or previewing email within Mail with just a simple press.
Fastest Performance with the Best Battery Life
A13 Bionic, the fastest chip ever in a smartphone, provides unparalleled performance for every task iPhone 11 Pro and iPhone 11 Pro Max handle and features up to 20 percent faster CPU and GPU than A12. A13 Bionic is built for machine learning, with a faster Neural Engine for real-time photo and video analysis, and new Machine Learning Accelerators that allow the CPU to deliver more than 1 trillion operations per second. Together, A13 Bionic and iOS 13 make up the best machine learning platform in a smartphone.
All of this compute, graphics and ML performance is delivered while still enabling an unprecedented leap in battery life, with iPhone 11 Pro offering up to four more hours of battery life in a day than iPhone Xs, and iPhone 11 Pro Max offering up to five hours more than iPhone Xs Max.
A Pro Camera System for Everyone
iPhone 11 Pro introduces a transformative triple-camera system with all-new Ultra Wide, Wide and Telephoto cameras, deeply integrated into iOS to create a pro-level camera experience designed for everyone.
iPhone 11 Pro and iPhone 11 Pro Max set a new standard in video, with the highest quality video ever in a smartphone. Each camera in the triple-camera system records brilliant 4K video with extended dynamic range and cinematic video stabilization. With a wider field of view and large focal plane, the Ultra Wide camera is great for shooting action videos. Users can easily zoom between each of the three cameras, while Audio Zoom matches the audio to the video framing for more dynamic sound. With iOS 13, powerful video editing tools are accessible to everyone with the ability to rotate, crop, increase exposure and apply filters to videos instantly. These adjustments are easy to apply and review at a glance, so even a novice can create professional quality video projects.
With the tight integration between hardware and software, iPhone 11 Pro and iPhone 11 Pro Max take the traditional camera experience even further in a way only Apple can. The all-new Ultra Wide camera fundamentally changes the camera experience by capturing four times more scene, great for taking landscape or architecture photos, tight shots and more. The new Wide sensor with 100 percent Focus Pixels and advanced software enables Night mode, and delivers huge improvements to photos shot in indoor and outdoor low-light environments, resulting in brighter images with natural colors and reduced noise.
The triple-camera system takes Portrait mode to a new level with the ability to choose Wide and Telephoto framing, enabling Portrait mode with a wider field of view, great for taking portraits of multiple people. The Telephoto camera features a larger ƒ/2.0 aperture to capture 40 percent more light compared to iPhone Xs for better photos and videos.
Next-generation Smart HDR uses advanced machine learning to recognize subjects in the frame and intelligently relight them for more natural-looking images with greater detail. A new True Tone flash is over 30 percent brighter. Deep Fusion, coming later this fall, is a new image processing system enabled by the Neural Engine of A13 Bionic. Deep Fusion uses advanced machine learning to do pixel-by-pixel processing of photos, optimizing for texture, details and noise in every part of the photo.
A redesigned camera interface provides a more immersive experience that works together with the triple-camera system and all-screen display to let users see and capture the area outside of the frame. For the first time, users can easily record video without switching out of Photo mode with QuickTake™ by simply holding the shutter button to start recording.
The new TrueDepth® camera introduces a new 12MP camera with a wider field of view to capture selfies, and next-generation Smart HDR enables more natural-looking photos. Expressive selfie videos take on a whole new look with the TrueDepth camera that now records 4K video at up to 60 fps and 120 fps slo-mo.
Featuring iOS 13
iOS 13 on iPhone 11 Pro and iPhone 11 Pro Max delivers a seamless experience with software and hardware integration unlike any other smartphone. iOS 13 introduces a dramatic new look with Dark Mode, a more private way to sign in to apps and websites with Sign In with Apple, and an all-new Maps experience.4
With advanced Camera and Photos features, photo editing is more comprehensive and intuitive with powerful new tools that now extend to video editing. Portrait Lighting adjustments can be made right in the Camera app to adjust the intensity of light on a subject, and a new High-Key Mono effect creates a beautiful, monochromatic look for Portrait mode photos.
Pricing and Availability
1 iPhone 11 Pro and iPhone 11 Pro Max are splash-, water- and dust-resistant, and were tested under controlled laboratory conditions with a rating of IP68 under IEC standard 60529 (maximum depth of 4 meters up to 30 minutes). Splash, water and dust resistance are not permanent conditions, and resistance might decrease as a result of normal wear. Do not attempt to charge a wet iPhone; refer to the user guide for cleaning and drying instructions. Liquid damage not covered under warranty.
2 Speeds vary based on site conditions and carrier. For details on LTE support, contact your carrier and see apple.com/iphone/LTE.
3 Use of Dual SIM requires two wireless service plans (which may include restrictions on roaming). Certain restrictions apply to use.
4 The new map is available now in select cities and states, and will roll out across the US by the end of 2019 and to more countries in 2020.
5 Monthly pricing is available to qualified customers and requires a 0 percent APR, 24-month installment loan with Citizens One, and iPhone activation with AT&T, Sprint, T-Mobile or Verizon. Last installment payment may be less depending on remaining balance. Full terms apply.
6 Trade-in values vary. iPhone 11 Pro and iPhone 11 Pro Max promotional pricing is after trade-in of iPhone X in good condition. Additional trade-in values require purchase of a new iPhone, subject to availability and limits. Sales tax may be assessed on full value of new iPhone. You must be 18 years old. Offer may not be available in all countries. In-store trade-in requires presentation of a valid, government-issued photo ID (local law may require saving this information). Additional terms from Apple or Apple’s trade-in partners may apply.
7 For more information, visit apple.com/ios/ios-13. Some features may not be available in all regions or all languages.
8 $4.99 per month after free trial. No commitment. Plan automatically renews after trial until cancelled.
9 $4.99 per month after free trial. One subscription per Family Sharing group. Offer good for three months after eligible device activation, starting November 1, 2019. Plan automatically renews until cancelled. Restrictions and other terms apply.
Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, Apple Watch and Apple TV. Apple’s four software platforms — iOS, macOS, watchOS and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay and iCloud. Apple’s more than 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.
NOTE TO EDITORS: For additional information visit Apple Newsroom (www.apple.com/newsroom), or call Apple’s Media Helpline at (408) 974-2042.
© 2019 Apple Inc. All rights reserved. Apple, the Apple logo, iPhone, Super Retina, Retina, True Tone, QuickTake, TrueDepth, AirDrop, Apple Store, Apple Arcade, iPad, iPod Touch, Mac, Apple TV, App Store, Apple Music, Apple Pay, iCloud, Daily Cash, Apple Card and Today at Apple are trademarks of Apple Inc. Other company and product names may be trademarks of their respective owners.
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