Iconic Brand, The Smiley Company, Launches Exclusive ‘Collector’s Edition’ in Celebration of 50th Anniversary

New collection features more than 50 exciting collaborations spanning fashion, accessories, streetwear, design and more.

NEW YORK–(BUSINESS WIRE)–Today, The Smiley Company, the brand behind the iconic smiley, announces The Collector’s Edition in celebration of Smiley’s 50th anniversary. The collection features limited-edition apparel, accessories, and décor items from more than 50 premier brands including Alice & Olivia, Michael Kors and Raf Simons. The curated collection is available online through designers’ ecommerce platforms starting today, with additional items launching in select [email protected] locations, an ongoing series of limited-time pop-ups shops at select stores and on Nordstrom.com/POP starting March 4, 2022.

Developed in partnership with Creative Director of Colette, Sarah Andelman, and renowned graffiti-artist André Saraiva, the new collection encapsulates Smiley’s brand ethos of “take the time to smile.” This limited-edition collection pays homage to artists, designers and creators who have spread positivity over the past 50 years.

The 50-plus designers featured in the Collector’s Edition took inspiration from household fashion and lifestyle trends over the past five decades, with each piece layering in an element of today’s trends and contemporary styles. Spanning across multiple categories, the Collector’s Edition’s range of products include:

  • Fashion and accessories from Raf Simons, Palm Angels, Moschino and more
  • Cult sport and street designers from Champion, Market, Eastpak, New Era and more
  • Beauty edits from 212 by Carolina Herrera, Ciate and more
  • Seasonal accessories from Havaianas, Vanessa Bruno and Vilebrequin
  • Music and tech accessories from Happy Plugs and Casetify
  • Home and design pieces from The Skateroom, Yellowpop and Seletti

“Over the last five decades, Smiley has collaborated with brands across all categories imaginable — from fashion to music, to design, accessories, travel and more — with the iconic smiley influencing culture every step of the way,” said Nicolas Loufrani, CEO of The Smiley Company. “The exclusive Collector’s Edition showcases our commitment to continue to spread positivity and smiles within all facets of culture for the next 50 years and beyond.”

For a full list of designers included in the Collector’s Edition and to learn more about The Smiley Company, visit www.smiley.com

About The Smiley Company:

Created in 1972, by French journalist Franklin Loufrani to spread feel-good news, the Smiley TRADEMARK/BRAND would go on to become one of the most important icons in graphic design, bringing people together through a creative message that spreads positivity and putting social and emotional learning at the top of the agenda. Smiley is a universal counter culture icon with a message of positivity that has influenced generations across the globe. Reinvented and redefined by generations of activists, artists and creators, Smiley continues to thrive and influence future generations.

In 1996 Nicolas Loufrani, son of Franklin, took the helm whilst the world was in the midst of the digital revolution and saw a huge opportunity to bring Smiley into the digital world. Nicolas created a whole new way of communicating, using a variety of facial expressions on the original Smiley to convey emotions. His emoticons are now used by everyone around the world every day.

Pursuing Smiley’s goal to make the world a happier, kinder, more conscious place, Loufrani created Smiley Movement in 2017. Smiley Movement is a non-profit community which aims to inspire positive change in society addressing urgent societal and environmental problems. Smiley Movement provides a cross-media platform of news, videos, events and awards that connect the non-profit sector to the broader public to enlighten minds and empower people to take positive action.

Today, The Smiley Company is one of the world’s top global licensing enterprises that extends across fashion and homewares, through to food and beverage and continues to embrace collaboration as an opportunity to spread this important message. For 2022 Smiley will bring back its original message of ‘Take the Time to Smile’ which is still as relevant as ever, by spreading this positive message through global activations, brand collaborations and feel good experiences. More than an icon, brand and lifestyle, Smiley is a spirit and philosophy and a reminder of how powerful a smile can be.


Press Contact:
Tori Bailey

[email protected]

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