Producing more than half-a-million units of customized
tournament-specific graphic apparel in a matter of days? No problem.
WINSTON-SALEM, N.C.–(BUSINESS WIRE)–There’s nothing like the magic of a March Madness buzzer beater. For
global apparel leader HanesBrands (NYSE: HBI), beating the shot clock
has been a March tradition for more than 20 years.
HanesBrands, a socially responsible leading marketer of everyday basic
apparel, again will design, print and ship more than a half a million
units of clothing – with as little as 48-hour notice – throughout the
duration of this year’s NCAA Division I Men’s and Women’s basketball
tournaments. Apparel brands include Champion, Alternative
and Comfort Wash.
On Selection Sunday, HanesBrands’ graphic design, screen-printing and
logistics teams based in Lenexa, Kansas, began designing and printing
T-shirts and other apparel to ensure its availability for this week’s
play-in games in Dayton, Ohio, and for all regional games beginning
today in nine other locations. The process was repeated on Selection
Monday when the 64 teams for the Division I Women’s national tournament
“Our 50-plus-member graphic design team gets the ball bouncing by
designing some work as teams automatically qualify for the tournaments,
then puts on the full-court press as soon as regional seedings are
announced on Selection Sunday and Monday,” said John Fryer, HanesBrands
president, sports and graphic apparel. “Hundreds of different pieces of
art are produced during and immediately following the field
announcements, and every approved design is delivered in advance of the
As the exclusive NCAA supplier of onsite tournament fanwear, the company
leverages the scale and flexibility of its production capabilities –
including its team of in-house graphic designers and direct-to-garment
printing operations – to customize, produce, ship and sell apparel to
game sites across the country as teams advance in the tournament. For
the retail marketplace, the company also uses in-market screen-printers
to supply local retailers with team-specific tournament fanwear.
“Developing apparel for the tournament is always a challenge that pushes
us to continue innovating and improving our supply chain efficiency,”
Fryer said. “Although our streamlined process makes things look easy,
there is a tremendous amount of behind-the-scenes work and complex
logistics taking place to ensure we are meeting demand to keep the fans
This design, printing and shipping process is repeated each round,
culminating in the Final Four where HanesBrands has exclusive rights to
sell licensed fanwear at U.S. Bank Stadium in Minneapolis, along with 15
NCAA sanctioned hotels, and the March Madness Music Festival and Fan
Fest during the men’s tournament, and at Amalie Arena in Tampa, Florida,
six NCAA sanctioned hotels, and Tourney Town during the women’s
More than 150 items are available at each stage of the events, with
T-shirts and hats accounting for about 80 percent of sales. The cold
temperatures that likely come with a Minneapolis-based Final Four may
mean a greater mix of Champion sweatshirts, both hoodies and
crews. New to the mix this year are tournament-specific eco-offerings
from Alternative Apparel, which was acquired by HanesBrands in 2017.
HanesBrands’ Event 1 business, part of the company’s licensed sports
apparel business, has served as the NCAA’s onsite apparel concessionaire
for the national tournaments since 1998. The company will operate
multiple sales concessions at the 14 different game locations for the
men’s tournament and 21 game locations for the women’s tournament.
For this year’s Final Four, HanesBrands will have a special retail
presence at Target stores throughout the Minneapolis area and host a
retail space in the Mall of America. About 25 percent of all apparel
sold during the tournament is bought at the Final Four semifinal and
National Championship games.
HanesBrands is a socially responsible leading marketer of everyday basic
innerwear and activewear apparel in the Americas, Europe, Australia and
Asia-Pacific. The company markets T-shirts, bras, panties, shapewear,
underwear, socks, hosiery, and activewear under some of the world’s
strongest apparel brands, including Hanes, Champion, Bonds,
Maidenform, DIM, Bali, Playtex, Bras N Things,
Nur Die/Nur Der, Alternative, L’eggs, JMS/Just My Size, Lovable,
Wonderbra, Berlei, and Gear for Sports. More information
about the company and its award-winning corporate social responsibility
initiatives may be found at www.Hanes.com/corporate.
Visit our newsroom at https://newsroom.hanesbrands.com/.
Connect with the company via social media: Twitter (@hanesbrands),
and LinkedIn (@Hanesbrandsinc).
Matt Hall: (336) 519-3386
Carole Crosslin: (336) 519-3201