Wearables feature premium designs and materials inspired by Captain Marvel and Captain America: The First Avenger
OLATHE, Kan.–(BUSINESS WIRE)–#garmin–Garmin® International, Inc., a unit of Garmin Ltd. (NASDAQ: GRMN), today announced the Legacy Hero Series, a collection of two special edition GPS smartwatches inspired by Captain Marvel and Captain America: The First Avenger. From engraved slogans to bezels adorned with character insignias, each design element pays tribute to these favorite Marvel characters and encourages fans to “Find Their Power.” Check out the feature benefit video here. The Legacy Hero Series is among many new wearables launched by Garmin at IFA in Berlin, Germany, September 6-11, and will be on display at the Garmin stand in Hall 4.2, Booth 232.
“Garmin couldn’t be more excited to once again collaborate with Marvel on these special edition smartwatches,” said Dan Bartel, Garmin vice president of global consumer sales. “When we launched the Marvel-themed vívofit jr.’s, we realized that the parents buying them were almost as excited about the product as their kids. Identifying with heroes and aspiring for greatness is something for all ages, and the Legacy Hero Series delivers on that in a subtle, elegant way.”
Captain Marvel Special Edition Smartwatch
Inspired by both her suit and photon energy, the Captain Marvel smartwatch features a premium, “Danvers blue” leather band with a light gold bezel representing Carol Danvers’ amazing Binary Form. The Kree insignia is printed on the lens, and the case back of the watch is engraved with Captain Marvel’s famous challenge, “Higher, further, faster.” This one-of-a-kind smartwatch is further brought to life with character-themed watch faces, goal animations, and a Captain Marvel Garmin Connect™ app experience with exclusive badges, Carol Danvers-inspired avatars and more. The Captain Marvel smartwatch has a battery life of up to 7 days in smartwatch mode, features a 40mm watch case, and comes with an additional “Danvers blue” silicone band in the box. Available in October 2019, MSRP $399.99.
First Avenger Special Edition Smartwatch
In a nod to Captain America’s patriotism and his military background, the First Avenger smartwatch features a premium tactical leather band with a textured nubuck leather interior modeled after Steve Rogers’ vintage 1940s military gear. Midnight blue details and a brushed stainless steel bezel pay homage to the hero’s signature Vibranium shield. The case back of the watch is engraved with First Avenger’s famous boast, “I can do this all day.” This one-of-a-kind smartwatch is further brought to life with character-themed watch faces, goal animations, and a First Avenger Garmin Connect app experience with exclusive badges, First Avenger-inspired avatars and more. The First Avenger smartwatch has a battery life of up to 8 days in smartwatch mode, features a 45mm watch case, and comes with an additional midnight blue silicone band in the box. It can be worn on your right wrist or… on your left. Available in October 2019, MSRP $399.99.
“We’re excited to have two of Marvel’s most iconic characters integrated into this cutting-edge experience with Garmin’s new collection,” said Josh Silverman, EVP, Global Product Commercialization, Disney Parks, Experiences and Products. “With these special edition smartwatches, everyone can have a wearable reminder of the never-give-up spirit of Captain Marvel and Captain America.”
Beyond the looks and the lore, both Legacy Hero Series are packed with the latest Garmin wellness features, including:
- 24/7 Health Monitoring: Features include advanced sleep with pulse ox1, new respiration tracking, Body Battery™ energy monitoring, abnormal heartrate alerts, menstrual cycle tracking, stress tracking with relax reminders, new hydration tracking, new breathwork activities and more.
- On-screen Workouts: Includes new animated workouts for strength training, cardio, yoga and Pilates. Other workout options include preloaded workouts on the watch, preset workouts available to download from Garmin Connect, “create your own” customizable workouts, and Garmin Coach training plans.
- Fitness: GPS, Elevate™ wrist-based heart rate2, and over 20 built-in indoor and outdoor sports apps including new structured breathwork activities.
- Smart notifications: Alerts for incoming calls, text messages, social media updates, calendar reminders and more3. Android™ users can reply to texts from the device.
- Exclusive Connect IQ content: Character-themed watch faces will be released over time to the Garmin Connect IQ store. Legacy Hero Series users will have exclusive access to the watch faces that correspond to their specific device.
- Music: Download songs or playlists4, including those from third-party music services like Spotify, Amazon Music, and Deezer, right to the wrist.
- Safety and tracking: Incident detection (during select activities3) and assistance3 send real-time location to emergency contacts.
- Garmin Pay: Contactless payment solution5 lets users leave their cash and cards at home.
- Compatibility: Use with almost any smartphone (compatible with Android and Apple® devices).
The Legacy Hero Series is the latest innovation from the ever-expanding Garmin fitness segment that develops technologies to enhance and promote healthy and active lifestyles. Whether users are runners, cyclists, swimmers, multi-sport athletes, or simply looking to stay active throughout the day, there is a Garmin product that can help them reach their health and fitness goals.
For the past 30 years, Garmin has pioneered new GPS navigation and wireless devices and applications that are designed for people who live an active lifestyle. Garmin serves five primary markets, including automotive, aviation, fitness, marine, and outdoor recreation. For more information, visit Garmin’s virtual pressroom at garmin.com/newsroom, contact the Media Relations department at 913-397-8200, or follow us at facebook.com/garmin, instagram.com/garmin, twitter.com/garminnews, or youtube.com/garmin.
1 This is not a medical device and is not intended for use in the diagnosis or monitoring of any medical condition; see Garmin.com/ataccuracy. Pulse Ox not available in all countries.
2 See Garmin.com/ataccuracy
3 When paired with a compatible smartphone; see Garmin.com/ble
4 May require premium subscription by a third-party music provider
5 View current supported country, payment network and issuing bank information at Garmin.com/GarminPay/banks.
Garmin International, Inc., is a subsidiary of Garmin Ltd. (Nasdaq: GRMN). Garmin Ltd. is incorporated in Switzerland, and its principal subsidiaries are located in the United States, Taiwan and the United Kingdom. Garmin is a registered trademarks and Body Battery, Garmin Pay, Elevate, Garmin Connect and Connect IQ are trademarks of Garmin Ltd. or its subsidiaries. All other brands, product names, company names, trademarks and service marks are the properties of their respective owners. All rights reserved.
Android is a trademark of Google LLC. SPOTIFY and the Spotify logo are among the registered trademarks of Spotify AB. Amazon Music and all related logos are trademarks of Amazon.com, Inc. or its affiliates. Apple is a trademark of Apple Inc., registered in the U.S. and other countries.
© 2019 MARVEL
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This release includes forward-looking statements regarding Garmin Ltd. and its business. Such statements are based on management’s current expectations. The forward-looking events and circumstances discussed in this release may not occur and actual results could differ materially as a result of known and unknown risk factors and uncertainties affecting Garmin, including, but not limited to, the risk factors listed in the Annual Report on Form 10-K for the year ended December 29, 2018, filed by Garmin with the Securities and Exchange Commission (Commission file number 0-31983). A copy of such Form 10-K is available at https://www.garmin.com/en-US/company/investors/earnings/. No forward-looking statement can be guaranteed. Forward-looking statements speak only as of the date on which they are made and Garmin undertakes no obligation to publicly update or revise any forward-looking statement, whether as a result of new information, future events, or otherwise.
Mary Thompson Woodbury
Garmin International, Inc.
Phone | 913-397-8200
E-Mail | [email protected]