Digital Media Net - Your Gateway To Digital media Creation. News and information on Digital Video, VR, Animation, Visual Effects, Mac Based media. Post Production, CAD, Sound and Music
Categories: News

Digital Agency LiveWorld Expands with Additional Execs in Strategy and Creative

Addressing Growing Client Demand at the Intersection of Social, Digital and Healthcare

CAMPBELL, Calif. & NEW YORK–(BUSINESS WIRE)–$LVWD #earnings–LiveWorld, Inc. (OTC Markets: LVVWD) has appointed Rishi Kadiwar Vice President of Strategy – Direct to Consumer, and Serina Morris as Associate Creative Director. Kadiwar partners with leading hospitals and pharmaceutical companies to drive marketing engagement by creating strategies that bridge both digital and physical touch points. Morris focuses on human-centered creative to build connections across multiple digital channels.

“As seasoned professionals, Rishi and Serina are helping LiveWorld meet growing client demand for break-through digital and social media campaigns that deliver stronger ROI for engagement and conversion metrics,” says Martin Bishop, Vice President, Client Services. “They both have deep experience operating in the intersection of digital, social, and healthcare to build relationships rooted in effective strategy and inspiring creative campaigns.”

Rishi has more than 10 years of healthcare experience and specializes in customer journey mapping, interpreting the voice of the customer, and data-driven modeling. He helps clients discover innovative strategies that utilize customer experience to more effectively reach and motivate consumers.

Prior to joining LiveWorld, Rishi worked at McCann Health, Ogilvy, and PwC, managing innovation and digital transformation engagements for clients such as Merck/MSD, Novartis, GSK, Sanofi, Mayo Clinic, and UAB Medicines. His work includes leading digital marketing strategy and launching global social media content hubs.

Rishi received an MBA from the University of Maryland’s Robert H. Smith School of Business. He recently published an article in PM360, Healthcare Metaverse: The Foundation is Being Built—Is Healthcare Ready?

Serina helps build and transform brands through integrated 360-degree campaigns. She cultivates diverse, inclusive, and innovative creative solutions that capture passion, curiosity, empathy, and authenticity.

Serina has served as Senior Art Director at Wunderman Thompson, Associate Creative Director at Kern, and Creative Director at Sparks. Her clients have included Emory Healthcare, Aspen Dental, Dignity Health, AT&T, Google, Salesforce, T-Mobile, Samsung, and The Honest Company. She studied Graphic Design and Advertising at George Brown College.

About LiveWorld

LiveWorld is a digital agency specializing in social media and technology solutions that help companies spark emotional conversations, build stronger customer relationships, and drive behavior change. We live at the intersection of bold creative rooted in strategy that inspires, moderation that activates human interactions, and technology that enriches and scales customer experiences.

With over 25 years of making connections, our integrated team leverages our social media DNA to deliver emotion driven behavior change through digital campaigns with a human touch. LiveWorld clients include the number one brands in pharmaceuticals, healthcare, and financial-travel services. LiveWorld is headquartered in Campbell, California, with an additional office in New York City. Learn more at www.liveworld.com and @LiveWorld.

Contacts

Matthew Hammer

LiveWorld

mhammer@liveworld.com
737-212-9739

Staff

Recent Posts

Keypoint Intelligence Unveils the Industry’s First Global DTF Forecast Report: Navigating the Future of Direct-to-Film Technology

March 28, 2024, Fairfield, NJ – Keypoint Intelligence, the global data and market intelligence leader…

6 hours ago

UC Berkeley FHL Vive Center Teams Up with BeamNG

BERKELEY, Calif.--(BUSINESS WIRE)--FHL Vive Center for Enhanced Reality at the University of California, Berkeley, an…

11 hours ago

Mark Cuban Backs Overplay, the No-Code Game Creation Platform, Following Shark Tank Appearance

Overplay Secures Game-Changing Investment from Mark Cuban on Shark Tank, Set to Bring Casual Game…

17 hours ago

Metals Acquisition Limited Provides Notice of 2023 Annual Report and Conference Call Details

ST. HELIER, Jersey--(BUSINESS WIRE)--Metals Acquisition Limited ARBN 671 963 198 (NYSE: MTAL; ASX: MAC), a…

18 hours ago

Approov, PreEmptive Partner For Comprehensive, Effective Mobile Security – Regardless of App Store – to Protect Mobile Ecosystem As EU DMA Takes Effect

EU Digital Markets Act (DMA) demands that developers protect side-loaded apps and apps offered via…

18 hours ago

Common Vulnerabilities to Analyze in a Web Security Audit

In the realm of cybersecurity, a web security audit is not just a procedure—it's a…

19 hours ago