The Southern expert in flavor, fun and football combines all three with Legendary tailgate parties, team-themed Big Bo Boxes and lots of fan surprises
CHARLOTTE, N.C.–(BUSINESS WIRE)–Teams are gearing up for opening weekend, fans are preparing to get back in the stands and Bojangles – the official Tailgate Headquarters – is ready for an unBOlievable football season.
The chicken and biscuits chain is launching its first Tailgate Tour, hosting tailgate parties full of games, giveaways and fan surprises at more than 20 of the biggest gameday matchups throughout the season. The fun starts this weekend on National Tailgating Day, Sept. 3, with the iconic 100th matchup between North Carolina A&T University and NC Central University at the Duke’s Mayo Classic in Charlotte and the Georgia-Oregon showdown in Atlanta. Fans are encouraged to stay in the huddle by following Bojangles on Instagram, TikTok and Twitter to learn where the Tailgate HQ is headed next and what fun surprises are in store.
Bojangles is also bringing back its beloved tradition of team-themed Big Bo Boxes, this year featuring Clemson University, Coastal Carolina University, East Carolina University, East Tennessee State University, James Madison University, North Carolina A&T University, University of Georgia, University of South Carolina, Western Carolina University, University of Tennessee and its NFL home team, the Carolina Panthers.
“At Bojangles, we know the best tailgates have lots of flavorful food to feed the whole crew, so we let fans choose which favorites to fill their team-themed Big Bo Boxes with,” said Jackie Woodward, chief brand and marketing officer for Bojangles. “It’s not a real tailgate without Bojangles, so let us quarterback your tailgate and hopefully you’ll be victorious on and off the field.”
Fans can pass the tailgate ball to Bojangles and let the experts in bold flavors and big portions handle the spread. Enjoy customizable Big Bo Boxes filled with 8-, 12- or 20-piece chicken, served alongside a choice of home-style fixins, made-from-scratch biscuits and Legendary Iced Tea®. The boxes also include cups, plates and utensils. Team-themed Big Bo Boxes will be available at restaurants in each team’s primary market(s) while supplies last. Fans can also skip the line and order ahead on the bright yellow Bojangles app, found in the Apple App Store or via Google Play.
“Grab a Big Bo Box, cheer on your team and be on the lookout for big things from Bo all season long,” added Woodward.
Bojangles is a Carolina-born restaurant chain specializing in craveable Southern food made by hand from real recipes. Founded in 1977 as a single location in Charlotte, N.C., the beloved brand continues to grow – currently at 780 company owned and franchised restaurants – keeping its focus on food and folks at the core of its business model. For more information about Bojangles’ handcrafted approach to food and community impact, visit www.bojangles.com. To join in on the fan fun, follow Bojangles on Instagram, TikTok and Twitter.