American Label Wins Inkspiration Award for the Labels/Shrink Sleeve Category at Dscoop Edge 2019

Creative label for gin bottles wins coveted HP Certificate of
Excellence, furthering manufacturer’s claim as most progressive label
printer in Utah

SALT LAKE CITY–(BUSINESS WIRE)–lt;a href=”” target=”_blank”gt;#DV8Distillinglt;/agt;–American Label, a 50-year-old Salt Lake City manufacturer specializing
in adhesive-backed labels, shrink sleeves and flexible packaging,
announced it was presented the HP Inkspiration award for the
Labels/Shrink Sleeve category at the Dscoop Edge 2019 conference, March
24-27 in Orlando. Dscoop is the annual conference of the independent
user group of Indigo and HP Graphic Arts solutions.

The attendee-voted award was given for the creative labels American
Label produced for Denver-based Deviation Distilling and its line of gin
bottles. (The same labels also won Deviation Distilling an Excellence in
Packaging gold medal from the American Distilling Institute’s Gin Summit
in March.)

“We try to be unique in everything we do,” said Cindi Wiley, Owner of
Deviation Distilling. “Working with American Label on the printing
process has been a rewarding experience that has brought our gin trio
alive in the marketplace. We are thrilled to be recognized and awarded
for our hard work. This has been an incredible start to our business.”

In describing the American Label-produced labels, the Dscoop award
presenters wrote: These engaging labels for a new product line
pushed the limits of sandwich printing on the HP Indigo WS6800 Digital
Press. Elaborate (CMYK) designs were printed on each side of a clear
pressure sensitive substrate. HP Indigo Premium White increased optical
density of the white sandwich layer.”

The Dscoop honor was significant for America Label in that it was the
first time in the four-year history of the Inkspiration Awards that the
winner was a label manufacturer from the Mountain West.

American Label, housed in the Fisher Group headquarters in Salt Lake
City, recently purchased new equipment as part of its expansion into
Lindon in Utah County. By increasing its digital capacity
five-fold—adding several new high-end digital label presses—American
Label has transformed itself into the most progressive digital printer
in the state. Their new HP Indigo 8000 digital press is currently the
only one in Utah.

“Winning these coveted packaging and printing awards was the result of
hard work and the combination of our progressive expansion, cutting-edge
equipment and the creativity of our team members,” said Rob Bullen,
Digital Specialist at American Label. “It’s further testament to
American Label being at the forefront of the label printing industry. We
couldn’t be more pleased with the work of our talented team.”

Founded in 1967, American Label is part of Fisher Group Inc., one of the
oldest and largest label printers, sign supply distributors and plastic
fabricators in the Western United States. Together with sister companies
Regional Supply and Plastic Fabricating, American Label is housed in its
newly remodeled headquarters, a modern office and warehouse space at
4517 West 1730 South, in Salt Lake City.

“In the rapidly changing label and flexible packaging industry, we’re
proud of American Label’s new status as the most competitive label shop
in the state,” said David L. Fisher, CEO of Fisher Group. “We believe
our growth and reputation for outstanding customer service, coupled with
the awards American Label is winning, sets us apart in Utah, as well as
making us more attractive in Boise, Las Vegas, St. George and the other
outlying markets.”

About American Label

American Label is a leading manufacturer specializing in adhesive-backed
labels, shrink sleeves and flexible packaging. Founded in 1967 by Art
Mendenhall—with Glade Inglet overseeing the entire operation including
sales, artwork, plate making, printing and accounting—American Label was
one of the first label companies in Utah and has been a leader in the
development and refinement of the label printing industry for more than
50 years. From blank labels to high-end prime labels and everything in
between, American Label provides what is referred to as the
‘short-run-to-long-run’ for both digital and flexo labels and stands
alone in the larger adhesive-backed label and flexible packaging
industry. For more information visit

About Fisher Group, Inc.

Regional Supply began in 1946 as a four-person electric motor repair
shop in Salt Lake City, Utah, founded by Art Mendenhall and called
Regional Electric Works. By 1951 Regional Supply had expanded into a
sign supply business, and into plastics by 1959. Eventually the company
comprised three distinct businesses—Regional Sign Supply, Plastic
Fabricating and Supply, and American Label Company. In 1968 all three
businesses moved to a facility in southwest Salt Lake City. In the early
1980s Regional Supply began its move into digital imaging supplies for
the rapidly changing sign and graphics industry. Since the purchase of
the three companies by David Fisher in 2008, Fisher Group has continued
to embrace the latest technology, becoming one of the largest label
printers, sign supply distributors, and plastic fabricators in the
Western United States. For more information visit


Thor Rasmussen
Phone: 801-262-6416
[email protected]

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